Program Synopsis
"Night in Dawan chai" is a pyrotechnic humane variety show jointly launched by Mango TV and Hunan Satellite TV, with a total of 12 issues, with Chen Xiaochun, Zhang Zhilin, Xie Tianhua, Liang Hanwen and Lin Xiaofeng as partners.
The program fits the background of China's construction of the Guangdong-Hong Kong-Macao Greater Bay Area, through immersive filming, records the daily business of Tai Wan Chai, warms the city with food and music, and heals the anxiety of diners with sincere communication and optimistic attitude to life.
The program was broadcast on Hunan Satellite TV at 22:00 on November 17, launched on Mango TV every Wednesday at 12:00 from November 24, and broadcast on Hunan Satellite TV every Wednesday at 22:00.
The popularity of network communication reached its peak at the beginning of the program's launch
From November 15 to December 4, the Internet all-media platform had a total of 12,756 pieces of information related to "Night in Tai Wan Chai", including 4,226 news, 1,551 forums, 1,870 WeChat, 13 newspapers and periodicals, and 5,096 APP.
In terms of trends: the highest popularity of network communication in "Night in Tai Wan Chai" appeared after the first program was launched on November 17-18, and the attention trend of various APPS, news media, WeChat public accounts and forums was basically the same, and the popularity of network communication fluctuated with the launch of the new program, and APP became the main communication channel.
Data source: Baixingqi Film and Television Big Data Intelligent Recommendation System
Weibo's popularity topped after the third program was launched
The popularity of Weibo in "Night in Tai Wan Chai" also fluctuated, with a small peak on the launch of the new program, of which the third program reached the peak of Weibo popularity on December 2, the day after the launch of the third program.
"Chen Xiaochun" and "Zhang Zhilin" Weibo are highly popular
Chen Xiaochun and Zhang Zhilin's Weibo popularity is leading, which helps the popularity of the program greatly; Xie Tianhua, Lin Xiaofeng, and Liang Hanwen have equal Weibo popularity and are in the second echelon.
Source: Micro-index
Official micro, variety bloggers, etc. jointly help the popularity of the program topic
#Night in Tai Wan Chai initiated by the program group micro-blog 450 million people, #Ouyang Jing is the real social ceiling # Topic read 230 million, entertainment blogger "Star Chasing Girl Han Singing" initiated by #Zhang Zhilin seems to have eloquence NB # topic reading volume of 190 million, #Lin Xiaofeng apologized to guests for serving wrong dishes # Topic read 140 million, in addition, entertainment blogger "Sina Variety" Several topics hosted by the host are also read by a considerable amount.
"Night in Greater Wan Chai" Part of Weibo Topic Performance (Incomplete Statistics)
Source: Sina Weibo
Mango TV has been streamed 354 million times
As of December 4, "Night in Greater Wan Chai" has been played 354 million times on Mango TV. Since the launch of the program, "Night in Tai Wan Chai" has ranked in the top three broadcasts on Mango TV, with the highest number of broadcasts on the day of the launch of each new program, and then decreased within a week. Among them, the second program was broadcast the most on November 24, with more than 45 million times.
Source: Lighthouse Pro
Nearly 20,000 related short videos were derived across the platform
"Night in Greater Wan chai" is active on the short video platform, and a total of 19956 related tag videos have been monitored on the whole network, of which the number of Kuaishou, Weibo and Douyin platforms is large, reaching 7957, 5763 and 2763 respectively.
Source: Suo Ji
Kuaishou launched nearly 5,000 related label short videos in a single day
Kuaishou and "Night in Greater Wan chai" launched the theme call for papers for the #Greater Wan chai Amway Competition, and on November 26, the output of related hashtag short videos jumped to the top, reaching 4926. In contrast, the output of short videos related to the relevant tags on the Weibo platform is relatively balanced, and the distribution trend is fluctuating with the launch of the new program.
"Chen Xiaochun" and "Zhang Zhilin" have a greater impact on the spread of short videos
In terms of keywords related to short videos: "Chen Xiaochun", "Zhang Zhilin", "Game" and other phrases have a significant correlation, and the correlation of phrases such as "Lin Xiaofeng", "Kuaishou", "Soft Opening" and "Stalling" is also high.
"Night in Greater Wan Chai" and "Mango TV" multi-platform power short video
From the perspective of the whole platform: the legend of Yinlan, the night of Tai Wan Chai, Mango TV, and the variety time machine have released more than 120 short videos with relevant labels on the whole network.
From the perspective of sub-platforms: as the main body of program production, "Night in Greater Wan chai" and "Mango TV" and other multi-platform forces; each platform has its own seed players, such as "Legend of Yinlan" from Kuaishou, "Variety Time Machine" and "Casual 88" from Douyin.
Douban score 7.8
At present, "Night in Greater Wan Chai" has a Douban score of 7.8, and the total number of four and five stars accounts for nearly 70%. Although the number of scorers is relatively limited (3000+), the recognition and affirmation of netizens can be seen.
Source: Douban