When many of us talk about the breakthrough in output value, the first thing we think about may be marketing, that is, customer acquisition and signing.
However, the book "Output Value Breakthrough" tells everyone that "output value breakthrough is not only to solve marketing problems, but also involves the content of strategic planning, leadership promotion, team activation and other sections", which may not be the same as many people's understanding.
In order to allow book lovers who buy Books related to Dayi to have a deeper understanding of the knowledge in the books and better guide their daily work, Dayi Yunxue has set up the first online book club.
Through the dismantling of the special content of the weekly book club, the teacher's reading, the discussion of book friends, the output of tools, etc., the learning effectiveness of book friends is improved, and more content and tools of each topic are extended, such as programs, forms, mechanisms, etc., to truly achieve the purpose of breaking through each topic one by one.
At 4 p.m. on December 3rd, the Dayi Yunxue "Reading Good Books, Gathering Wisdom" "Output Value Breakthrough" reading club was officially opened.
The opening ceremony brought together dozens of decoration company owners and senior executives, elite peers gathered together to gather for the upcoming official opening of the book club.
The opening ceremony was presided over by Wang Shuangqing, the gold medal consultant of Dayi Yunxue, and Mr. Chen Yihong, the founder of Dayi Yunxue, parachuted into the reading group and delivered a speech for the opening ceremony.
In his speech, Mr. Chen not only talked about the original intention of the book, but also focused on sharing the learning methods.
It is said that what we have learned is applied, so when we read books, we will learn with the thinking of "use". Learning needs to be summarized and refined, and the content of the refinement is actually combined with the specific work in the end. Therefore, Teacher Chen especially advocates that when reading this book, first of all, the problems encountered in their work should be refined first, and they should learn with problems. This is to learn with the thinking of "use".
For example, when it comes to community marketing, then we immediately come up with these questions:
How does this community marketing go to get customers?
How to go to manufacturing to meet customers?
How do I interact with my customers?
How do I convert customers to my store?
These steps correspond to the N kinds of problems we will encounter in reality, what should we do?
Read this book with questions, and you will gain a lot.
The method of learning largely determines how much is gained. If you dig deep into a few problems, the problem you see may become a breakthrough.
In addition to learning with questions, the host Teacher Wang also shared a set of learning methods, five times the learning method:
Learn five times
First time: empty cup mentality, watch carefully or listen again.
Second time: Take notes and write down the core points.
The third time: summarize and summarize according to understanding.
Fourth time: Share it once (text, voice, notes).
Fifth time: Communicate with the partners in the group and listen to the partners share them to absorb more wisdom.
The learning method shared by Teacher Chen and Teacher Wang has benefited the elites of the group of enterprises, of course, the meaning of our reading club is not to share theoretical things, but more importantly, to solve problems and propose solutions that can be implemented.
As a benefit of the opening of the camp, the trainees who participate in the opening ceremony can raise any difficult problem of enterprise operation in the group, and the professional teachers of Dayi Yunxue will answer questions online for free for the students who ask questions. For a time, the questions in the group swept the screen, and the students were enthusiastic.
Unexpectedly, the opening ceremony of the first book club of Dayi Yunxue became a collection of installation and enterprise problems.
In order to better help the installation enterprises use the knowledge in the book to solve the problems in the actual operation, Dayi Yunxue decided to carry out the book club activity on time every Tuesday at 4 pm.
Each time a topic is discussed, the theme is determined by the class teacher Wang, and the students can actively ask questions according to the problems encountered in the learning process and practical work of each theme.
Group of small partners can share their ideas and experiences on these issues, everyone brainstorm, form a more perfect problem solution, as well as the corresponding supporting tools, etc., Teacher Chen will take the time to give supplementary optimization, and truly achieve each problem We can do the problem deep digging, program system, landing effective.
Notice
Next Tuesday (December 7)
The learning theme of our first book club
"Doing community marketing is like mining, we must learn to only "dig only one meter wide, dig a thousand meters deep"
I hope that everyone will do their homework in advance, it is best to combine the actual situation of their respective companies, prepare the problems in advance, and communicate one by one in the group.
At that time, a complete set of community in-depth marketing tools will be given to book friends for the reference of book friends.
Everyone is welcome to participate!
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