A number of variety shows encountered difficulties in the second half of the year, and the first-line popular programs represented by Kuaiben and "Every Day Upward" were required to be upgraded and revised. Among them, the excessive entertainment of program content and the unlicensed induction of some hosts are more serious problems. The hosts of these two shows are in the midst of turmoil, deep or shallow:
Wang Han and Du Haitao endorsed the financial products that went wrong, the Happy Family was exposed to receive valuable gifts, as well as reselled second-hand, a host was terminated due to a scandal, and the qualifications of Da Zhang Wei and Wang Yibo were questioned. Judging from the results, the problem of "Every Day Upward" is more serious, at that time, there were rumors that this program or stopped broadcasting, the fact was unexpected, after the daily brothers dispersed, Wang Han independently supported "Every Day Upward" against the wind, and the ratings warmed up a lot. The fast book has been suspended for several weeks, may face a name change, and the re-recorded program has not yet had time to broadcast, the official response said that it is urgently upgrading and revising.
"Every Day Upward" can get out of the predicament faster than the fast book, which is caused by many reasons.
First of all, "Every Day Upward" is not a pure entertainment program, at the beginning of the broadcast in 2008, "Every Day Upward" was aimed at inheriting Chinese etiquette civilization and virtues. Although in recent years, the program group has made some changes in the unwillingness to be lonely, in terms of content, it is more entertaining, inviting entertainment stars to be guests, and even finding traffic stars to be hosts, its original intention is to devote itself to doing a cultural public welfare talk show, to be a cultural communicator, rather than saying that the "Every Day Upward" program group quickly adjusted and completed the revision and upgrading, it is better to say that it is back on track. After the rebroadcast, the content of the program has returned to the previous level, and the recent programs have involved the development of domestic fashion costumes, the filming methods and special effects progress of domestic war films, and the "incense culture" of ancient and modern China and foreign countries. The moderators and experts spread knowledge in various fields in an entertaining and educational manner, which is very interesting. The audience's love for these contents is directly reflected in the increase in ratings.
Secondly, the new model of "Every Day Upward" is very eye-catching. In the past, the Tiantian brothers were the protagonists, most of the time they were talking and acting, and the program team did not give many shots to the guests, which made the audience a little frustrated: such an interesting thing, why not let the professionals do more introductions? The recent "Every Day Upward" has done a good job in this regard, professional guests do explanations and demonstrations, star guests personally experience, host control the field, effective communication and interaction increase, the audience also has a sense of participation, naturally more willing to watch.
Third, and very important, is the strength of Wang Han and the newcomer guests. Wang Han is still the soul of "Every Day Upward" and dominates the whole scene. Wang Han's image was damaged by the endorsement storm before, but the scope of public opinion was actually not large, and it did not affect his audience too much. Wang Han has two reality shows on the air, one is the "Most Beautiful Chinese Drama" that inherits traditional culture, and the other is "Little Shop on the Clouds" that responds to the construction of new rural areas and helps farmers. Moreover, the adaptability of Wang Han and "Every Day Upward" is very high, no matter who goes and who comes, as long as Wang Han picks the beam, "Every Day Upward" is the original taste.
Newcomer guests are not fixed, they all have relevant qualifications. The guests are graduates or students from Nortel and Chinese opera. Whether it is a familiar face of Tiansi Xiaohua or Qi Sijun, who has recently performed well, he has the corresponding professional qualifications, business level and cultural literacy, and cooperates well with Wang Han, and is not a "mascot" that needs to be deliberately taken care of by others.
Overall, the current "Every Day Upward" has no obvious shortcomings, and the program promotion pays more attention to content rather than individuals, and I believe it will get better and better.