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"Inclusive Finance" Yuncheng Rural Commercial Bank Huang'an Branch: Not out of the village, inclusive finance is around

author:Heze financial community

"Thank you for being able to consider the people we work in the factory for a long time and come to the door of the house to serve." Customer Mr. Lu thanked the staff of the 17th Party Branch of Yuncheng Rural Commercial Bank.

It is understood that on November 26, the smart teller locomotive of Yuncheng Rural Commercial Bank came to the Huang'an branch and went to the countryside with the staff of the branch to carry out inclusive financial publicity and banking business for the masses.

Focusing on the overall work idea of "123456" of the Party Committee of the Provincial Federation of Social Organizations, Huang'an Sub-branch has always adhered to the market positioning of "facing the three rural areas, facing small and micro enterprises, and facing community families", strengthening the sense of service, actively supporting the rural revitalization strategy, and striving to create a happy village in the Huang'an area. On November 26, the staff of the party branch came to Luyuan Village with the smart bank TELLer car, and with the cooperation of the secretary of the village branch, the accompanying staff carried out the promotion of inclusive finance through the village loudspeaker. In the beginning, there were not many customers. Near lunchtime, the bank cars began to line up and down, because the people working in the factory, now at this point in time just go home to eat, passing by here can handle the business by the way.

Seeing this situation, the staff of the party branch simply sacrificed lunch time and worked overtime to do business for the masses. Sister-in-law Wang said: "Usually there is no time to go to the bank at work, it is really good for you to go to the bank, save the time for you to go to the bank, eat and work to do all the business you want to do, it is very convenient, I am really grateful." From everyone's simple words, you can feel the recognition and gratitude for the on-site service.

This activity to go to the countryside not only handled simple banking business for the masses, but also taught some young people how to use mobile banking to carry out financial business operations, and further expanded the young customer base. According to statistics, through this bank car to the countryside activity, a total of 35 bank cards were opened, 40 mobile banking were activated, and 40 express payments and UnionPay payments were opened.

"Customer-centric" and "facing the three rural areas" have always been the financial service concepts practiced by Rural Commercial Bank. Only by adhering to the marketing concept of "opening your legs and opening your mouth" can we achieve the effect of "Topbiguo". In order to give full play to the role of the main force of finance, conscientiously implement the practical and good things for the masses, the party branch has always adhered to the party building as the command, customer-centric, rooted in the grassroots, all-round to meet customer needs; pursue the principle of altruism, create value for customers, and make positive efforts to build a retail bank with temperature!

Author: Yuncheng Rural Commercial Bank Huang'an Branch | Editor: Li Lumin Pan Li

Final Judge: Wang Qinghui

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