Information | Qualcomm talked about changing the name: pure numbers are not enough

author：Technological aesthetics 2021-12-04 23:01:00

Two days ago, Qualcomm officially released its latest generation of Snapdragon 8 mobile platform. For many people, it is still a little difficult for Snapdragon to suddenly change its name from the previous pure number to the current one. Many people said that they did not understand why Qualcomm made such a choice, and made the name that was originally very simple and easy to remember like this.

Information | Qualcomm talked about changing the name: pure numbers are not enough

Just recently, Don McGuire, senior vice president and chief marketing officer of Qualcomm, explained in an interview summary about the name change, saying that the number naming is no longer used purely because the number is not enough, last year's Snapdragon 888, continue to use the number if only Snapdragon 899 is available.

As for the name change that everyone cares about this time is the number part behind, in fact, Qualcomm changed its name not only to the digital series, the most important change this time is to make Snapdragon independent into a brand, there is no longer qualcomm Qualcomm in front of the word, and this name change is related to Chinese fans.

Don McGuire explained that in the Chinese market, Qualcomm did not add the company name at the beginning, but directly pushed the Snapdragon brand, and now the name change is the first time it has been used globally.

According to Qualcomm's research, many people know Snapdragon but do not know Qualcomm two words, so bundle Qualcomm + Snapdragon as a brand, the company's name is actually negative, so it is directly removed, and only push the Snapdragon brand later.

In addition, on the question of MediaTek surpassing Qualcomm this year and winning the first place in the mobile phone processor market for four consecutive quarters, Alex Katouzian, senior vice president of Qualcomm and general manager of the computing and infrastructure department, told the media a few days ago that Qualcomm's performance in 2021 is indeed more conservative, and it will return to the normal track in 2022.

He said that the global supply chain and the epidemic in 2021 have affected Qualcomm's business, resulting in Qualcomm being conservative in market share, while the post-epidemic consumer market warms up and the supply chain resumes shipments usually take 18 months, and Qualcomm will maintain a strategic partnership with fabs.

Alex Katouzian stressed that Qualcomm will definitely return to the growth track in 2022 and has maintained a leading position in the high-end flagship market with confidence in maintaining it.

Information | Qualcomm talked about changing the name: pure numbers are not enough

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