Recently, the 2021 London Design Awards, which has attracted the attention of the design community, announced the final selection results. The "Hilton Shenzhen International Convention and Exhibition Hotel" designed by YANG won the Silver Award of the 2021 London Design Awards.
Recently, the 2021 London Design Awards has announced the list of winners. YANG’s well-crafted design - Hilton Shenzhen World Exhibition & Convention Center – has the honor to win the SILVER AWARD.
This is the fifth international acclaim won by the "Hilton Shenzhen International Convention and Exhibition Hotel" in 2021, following the French authoritative design award DNA Paris Design Awards, the American MUSE Design Awards, the World Design Awards, and the American Master of Architecture Awards (AMP) !
In addition to DNA Paris Design Awards, MUSE Design Awards, World Design Awards, and Architecture Master Prize™ (AMP), this is the fifth international accolade awarded to Hilton Shenzhen World Exhibition & Convention Center in 2021.
Hosted by DRIVEN x DESIGN, a global creative platform that brings together more than 95,000 creatives from around the world, the London Design Awards is the highly anticipated DRIVENxDESIGN AWARDS Global Series Awards, which, after 16 years of development, have become one of the most influential honors in the design industry. The London Design Awards include architecture, interior, product, graphic, digital & experience design, best design, best studio & best cutting-edge studio, and more than 40 sub-categories. Designed to accelerate change, inspire creativity, and deliver more design needs.
The London Design Awards is hosted by DRIVEN x DESIGN, a global platform that brings together more than 95,000 creative talents from all over the world. After 16 years of development, this award has become one of the most influential honors in the design community. The London Design Awards program celebrates and honors the role of design and the creativity of designers, while recognizing all aspects of design, including architecture, interior design, product design, graphic design, digital innovation, and other over 40 sub-categories.
Hilton Shenzhen International Convention & Exhibition Highlights the Characteristics and Tastes of Neutral Urban Business Elites in its design, injects cultural, regional and industry characteristics under the premise of pursuing business and stability, and continues Shenzhen's innovative spirit, integrates convention and exhibition characteristics with Lingnan charm, and disseminates a century-old China Merchants Shipping culture.
Hilton Shenzhen World Exhibition & Convention Center manifests the distinct characteristics and exquisite tastes of urban business elites. The hotel carries on Shenzhen’s innovative spirit in its design, showcasing the time-honored shipping culture of China Merchants Group as well as the exhibition feature and Lingnan culture.
▲ Hilton Shenzhen World Exhibition Center - Award Certificate
▲ Hilton Shenzhen World Convention & Exhibition Center (Click on the picture to enter)
In the design, YANG adheres to the principle of "culture first", fully excavates the location of each project, implies a deeper cultural characteristic behind the cultural phenomenon, and presents it in the design works. As Mr. Yang Bangsheng, founder of YANG Design Group, proposed: "We do design not only to express some of the 'skin' of the region, but also to evoke the most essential characteristics of this location, that is, the spirit of the site where the project is located." ”
In the process of design, YANG always puts culture first. YANG’s design works perfectly reflect the profound cultural characteristics of every project site. As Mr. Yang Bangsheng, the founder of YANG & Associates Group, said, “Our design works not only have a glamorous appearance, but also dig deep into the intrinsic spirit of the place where the project is located.”