近期，備受設計界關注的2021 London Design Awards倫敦設計獎，揭曉最終評選結果。由YANG設計傾力打造的“深圳國際會展希爾頓酒店”榮獲2021 London Design Awards銀獎。
Recently, the 2021 London Design Awards has announced the list of winners. YANG’s well-crafted design - Hilton Shenzhen World Exhibition & Convention Center – has the honor to win the SILVER AWARD.
這是2021年度，繼法國權威設計大獎DNA Paris Design Awards、美國MUSE Design Awards、世界設計獎World Design Awards ，及美國建築大師獎 (AMP)後，“深圳國際會展希爾頓酒店”榮獲的第五座國際贊譽！
In addition to DNA Paris Design Awards, MUSE Design Awards, World Design Awards, and Architecture Master Prize™ (AMP), this is the fifth international accolade awarded to Hilton Shenzhen World Exhibition & Convention Center in 2021.
London Design Awards倫敦設計大獎是由彙聚了來自世界各地的95000多名創意人士的全球創意平台DRIVEN x DESIGN主辦，是備受矚目的DRIVENxDESIGN AWARDS全球系列大獎，經過16年的發展，已成為設計界最具影響力的榮譽之一。倫敦設計獎包含建築，室内，産品，平面，數字化&體驗設計，最佳設計，最佳工作室&最佳新銳工作室，及40多個細分類别。旨在加速變革，激勵創作，提供更多設計需求。
The London Design Awards is hosted by DRIVEN x DESIGN, a global platform that brings together more than 95,000 creative talents from all over the world. After 16 years of development, this award has become one of the most influential honors in the design community.The London Design Awards program celebrates and honors the role of design and the creativity of designers, while recognizing all aspects of design, including architecture, interior design, product design, graphic design, digital innovation, and other over 40 sub-categories.
深圳國際會展希爾頓酒店在設計中突出表現中性化城市商務精英的特性與品味，在追求商務與穩重感的前提下，注入文化、地域和行業特性，延續著深圳創新精神、融彙會展特色與嶺南風韻、傳播百年招商航運文化。
Hilton Shenzhen World Exhibition & Convention Center manifests the distinct characteristics and exquisite tastes of urban business elites. The hotel carries on Shenzhen’s innovative spirit in its design, showcasing the time-honored shipping culture of China Merchants Group as well as the exhibition feature and Lingnan culture.
▲ 深圳國際會展中心希爾頓酒店 - 獲獎證書
▲ 深圳國際會展中心希爾頓酒店（點選圖檔進入欣賞）
在設計中，YANG堅持“文化當先”，充分挖掘每個項目所在地，隐含于文化現象背後，更深刻的文化特質，并呈現在設計作品當中。正如，YANG設計集團創始人楊邦勝先生提出：“我們做設計不僅僅要表達地域的一些‘表皮’，更多的要喚起這個區位最本質的特點，也就是項目所在地的場地精神。”
In the process of design, YANG always puts culture first. YANG’s design works perfectly reflect the profound cultural characteristics of every project site. As Mr. Yang Bangsheng, the founder of YANG & Associates Group, said, “Our design works not only have a glamorous appearance, but also dig deep into the intrinsic spirit of the place where the project is located.”