The story behind Caitong Asset Management's "one acre tea garden" public welfare support farmers

Fang Tang

Recently, the 2022 subscription activity of the "One Mu Tea Garden" public welfare agricultural support project jointly established by Zhejiang Caitong Asset Management Public Welfare Foundation and the Party Committee and Government of Caiyuan Township, Suichang County, Zhejiang Province was successfully concluded. It is reported that once the activity was launched, it was enthusiastically supported by all the employees of Caitong Asset Management, and the collective tea garden in Yongxing Village, Caiyuan Township, was quickly claimed, and the funds obtained exceeded 200,000 yuan. As the highlight of Caitong Asset Management's public welfare to help Zhejiang Province build a "common prosperity demonstration area", in recent years, Caitong Asset Management has successively invested more than one million yuan in the "One Mu Tea Garden" public welfare agricultural support project, which is used to help Yongxing Village in Caiyuan Township improve the collective economy and villagers' lives, and transform the love public welfare into the power to participate in common prosperity.

Grasp both soft and hard power, and the new practice of public welfare and common prosperity

The hour hand was turned back to December 2019, and with the matchmaking of Caitong Securities Lishui Branch, the relevant departments of Suichang County and the Party Committee and Government of Caiyuan Township, Caitong Asset Management reached a pairing intention with Yongxing Village of Caiyuan Township. After repeated investigations of the local characteristic industrial base, Caitong Asset Management has successively invested funds to take the "one-mu tea garden public welfare agricultural support project" as the fulcrum and adopt the model of "claim + purchase of services/products" to achieve changes from scratch and from existence to strong for the collective economy of Yongxing Village, and to increase the income for improving the construction of village infrastructure and helping children's education and other livelihood issues. In the past three years, Caitong Asset Management, together with the local government and farmers, has jointly written a moving story of "one acre of tea garden", and has become a sample story of "helping common prosperity" in the securities asset management industry.

In order to ensure the smooth implementation of the project, Caitong Asset Management has paid a lot of hard work and sweat. According to reports, Suichang has a long history of tea production, and its unique climatic environment and soil have bred high-quality tea, which became tribute tea as early as the Northern Song Dynasty. However, due to geopolitical factors, the local landscape is blocked, the transportation is inconvenient, and the good tea mountain has been deserted for many years and needs to be restarted urgently. And facing the same dilemma as Chashan is the "Cai He" culture that originated in CaiYuan Township. According to the data, Cai He Ban and Cai He Face began in the Ming Jiajing period, and have a history of more than 470 years, and have been listed as the intangible cultural heritage of Lishui MunicipalIty.

In view of this, Caitong Asset Management has started from the two aspects of building "soft and hard power": on the one hand, it has upgraded and optimized tea, introduced the tea technology leadership team of Zhejiang Province, optimized and guided and quality control the local tea planting, tea making and other industries in Yongxing Village, and enhanced the "hematopoietic" hard strength of the tea producing area itself; on the other hand, it has taken the creation of sustainable development intangible assets such as cultural IP as the starting point to help Yongxing Village tea and related agricultural and sideline products to enhance the soft power of sustainable development. After in-depth discussion and excavation with experts for many times, Caitong Asset Management integrated "Cai Culture", created the "Yun Zhi" tea culture brand and the tea mountain "net red punch card" tourism business card, and promoted it externally through shooting cultural propaganda films and opening e-commerce live broadcasts, injecting vitality into traditional culture in the new era and helping the village collective to paint a new picture of beautiful countryside under the scene of common prosperity.

Build a gongfu farm Uphold the original intention and go far

"At present, the adoption of the yongxing village public welfare tea garden mainly comes from the loving claim of our Caitong asset management employees. In the future, we hope to introduce customers, partners and caring forces from all walks of life to participate together, and gradually build a platform that can benefit more people. In fact, the more critical role of public welfare is to pass on more advanced industrial concepts and organizational models and help recipients establish self-hematopoietic functions as a long-term result. Caitong Asset Management public welfare relevant person in charge said.

At present, Zhejiang is ushering in a new mission of high-quality development and building a common prosperity demonstration zone. On the new journey, state-owned assets and state-owned enterprises have great potential and will certainly make great achievements. "As a wholly-owned subsidiary of Caitong Securities, a securities company in Zhejiang Province, we have the responsibility and confidence to play an exemplary role in promoting common prosperity." Next, we will also launch the 'Gongfu Farm' plan, and in-depth cooperation with the local government to explore a more efficient and flexible public welfare industry model, in addition to tea, will also include local raw tea oil, fruits and vegetables, poultry and other agricultural and sideline products, further expand industrial elements, and try to create a live broadcast ecology, integrate rural characteristic resources, and form a comprehensive brand of agricultural and sideline products, rural tourism, cultural experience, etc., and fundamentally help achieve common prosperity." The above-mentioned person in charge introduced.

From helping Zhejiang University scholarships, paying attention to rural teachers, to precise rural assistance, to special assistance and other projects, Caitong Asset Management has always adhered to the public welfare concept of giving full play to financial advantages, enhancing the "hematopoietic" function and endogenous power of the help objects, and implementing social responsibility. As of the end of the third quarter of 2021, Caitong Asset Management has invested more than 3 million yuan in public welfare donations.

All along, Caitong Asset Management has focused on asset management, and has won the reputation of investors with excellent products and intimate services. In the future, Caitong Asset Management will continue to adhere to the original mission of "helping investors embark on the road of wealth with peace of mind", and continue to practice corporate citizenship and social responsibility and give back to the society while achieving long-term and steady appreciation of assets for investors.