37 Films Battle for the New Year Which films have dark horse potential?

Beijing, December 5 (Reporter Guo Miao) According to the Central Radio and Television Corporation's Voice of China "News Horizontal" report, 2021 has entered the last month, and at the end of the year, the New Year movies are ready to be released. According to preliminary statistics, 37 films of various types have joined the Lunar New Year file. The themes are also very rich, including suspense adventures, family love, war cops, fighting the epidemic and so on. According to data, as of now, the box office of the 2021 film has reached 43.4 billion yuan, and whether the total box office of this year can exceed the 50 billion yuan mark depends on the performance of the next New Year file.

This year's New Year file, love theme movies still account for a relatively large proportion, there are more than ten.

Among these films, there are films depicting the love of middle-aged people, such as "Love Myth" (released on December 24); there are also love stories that tell the positive and optimistic and supportive love story of ordinary people against the background of the fight against the epidemic, "Embracing You Through the Cold Winter" (released on December 31), and "Love in a Year-based Unit" about the concerns of men and women in fast-paced urban life.

Compared with previous years, this year's Comedy Movies in the Lunar New Year slot have cooled down somewhat. Released on December 31, "Li Mao for Prince" has made many fans who like Actors such as Chang Yuan, Allen, and Ma Li look forward to it.

Zhang Jinfeng, deputy editor-in-chief of China Film News, believes that the success of this year's New Year love film to stand in the "C position" is not only affected by the repeated epidemic this year, but also related to the structure of the film consumer population.

Zhang Jinfeng said: "Because of the recurrence of the epidemic this year, many small and medium-sized costs, especially the love movies that focus on young audiences, have some backlogs, and I hope that I can clear the warehouse before the end of the year, which is one of the reasons." In addition, the theme of love itself is also a high-grossing film in the Chinese film market, which closely follows the aesthetic needs and aesthetic tastes of young audiences at present. Therefore, at the end of the year, when the epidemic is generally slowing down, young audiences are needed to lead the market, after all, the New Year's Day file and the New Year's Eve file still have great attraction to young audiences, so there will be more types of main targets for them. ”

Every Year in December is the time to open the New Year file, on the 3rd, directed by Guo Zijian, starring Lei Jiayin, Xin Zhilei, Ge You, etc., "Antiques Bureau Central Bureau" began to be released, taking the lead in opening the prelude to this year's New Year file. The film is based on Ma Boyong's novel of the same name, telling the story of the five-veined descendant Xu Wishing family played by Lei Jiayin to guard the "Mingtang Buddha Head" of Wu Zetian for three generations. The film combines elements of reasoning, suspense, and treasure hunting.

The reporter noted that in addition to "Antiques Bureau Central Bureau" in this year's 37 New Year films, "Assassination Storm", "Manslaughter 2", "Flames on the Plains", and "Anti-Corruption Storm 5: Final Chapter" invariably chose the theme of suspense and reasoning, which is rare in previous years' New Year films. In Zhang Jinfeng's view, suspense movies have gradually become a trend in recent years, and the market situation is even better.

Zhang Jinfeng said: "Suspense movies are the same as love themes, and the target is mainly a young audience. In addition, in recent years, entertainment methods such as script killing are particularly popular among young people, and there is also the concept of suspense in it, especially the development of brain holes, especially to mobilize the desire of young people to consume and the enthusiasm for participation, so there will also be many suspense movies on the movie screen. At present, the global economic situation is not good, China wants to form a stable consumption trend, small and medium-cost films will definitely be genred, and the best type is love, one is comedy, and the other is suspense. ”

Of course, the New Year film will not forget the children, the animation "Male Lion Boy" will be released on the 17th of this month, telling the story of the left-behind teenager Ah Juan and his friends A Cat and A Dog who participated in the lion dance competition under the training of retired lion king Salty Fish Qiang, and became a "male lion" after a lot of tempering.

In addition, the movie "Sniper" will meet you on the first day of the New Year of the Tiger. The film shows the dedication of the volunteer soldiers on the battlefield of the War to Resist US Aggression and Aid Korea.

Who will be the dark horse of this year's Lunar New Year movies? Who will be the big hit? Dong Lu, assistant manager of a studio, said: "The male protagonist of "Manslaughter 2" is still Xiao Yang to play, but the story is completely different from before, telling the story of a man who let go of his hand to save his son. "Flames on the Plains" is a youth romance film starring Zhou Dongyu and Liu Haoran, which may replicate the success of "Young You". From the current point of view, those who want to see higher indexes like "Antiques Bureau Central Bureau", "Manslaughter 2", "Embracing You Through Winter", and "Flames on the Plains" have attracted more attention. ”

Regarding the question of whether the box office this year can exceed 50 billion yuan, Zhang Jinfeng's attitude is that looking at the world, the performance of the Chinese film market this year is remarkable, so it is not important whether it can break through the 50 billion box office mark. "Even if it does not reach the box office level of 50 billion, the Current Chinese film market is the best in the world." What is important is to base on the long term, if the epidemic will still have an impact on the film market next year, whether domestic films can win more audiences with high-quality supply and leave the audience in front of the big screen. ”