Internet veteran Ding Lei also came to rub the "meta-universe" heat. On December 2, NetEase Cloud Music was listed on the Hong Kong Stock Exchange and held the first meta-universe listing ceremony, where two avatars of NetEase CEO Ding Lei and Ding Lei himself banged the gong together.
NetEase Cloud "Meta-Universe" Listing Ceremony.
Lately, there has been a lot of news in the metaverse.
First Zuckerberg renamed Facebook to Meta, and then Seoul, South Korea, claimed to build a "meta-universe city". In the virtual space, "flipping houses and speculating on land" is also very lively. Recently, a piece of virtual land on the virtual game platform Sandbox sold for 4.3 million US dollars (about 27.39 million yuan), setting a new record for the transaction price of the "meta-universe" real estate, which was quite shocking. Singer Lin Junjie also rushed to the car, saying on social media that he had purchased three virtual lands on the virtual world platform Decentraland, costing more than $120,000 (about 780,000 yuan).
In China, the heat of the meta-universe is also high, some people in the circle of friends have begun to sell classes, and some people on idle fish have resold virtual space "real estate". On the 3rd, the New Yellow River reporter searched on the enterprise check, and there were 750 registered companies with the three words of meta-universe alone, and 528 registered within this year.
Some people say that the metacosm is the outlet, some people think that most of them are just "cutting leeks to cash out" at present, and in the short term, it seems that no one can give a standard answer.
Fried concept VS fried "house"
"Super scarce, semi-sea view villa, buy is earned!" On idle fish, it is not the real estate agent who shouts these, they are mostly the first round of internal test users of the "Honnverse", selling the "house" and digital collections that have been grabbed.
Rainbow Universe is an App product recently launched by Tianxiaxiu Company, and on November 18, an official open letter from its chairman Li Meng said that "Rainbow Universe" is "a 3D virtual social product based on blockchain technology" that has been developed for many years.
Player leaderboards in the Rainbow Universe.
Zhang, a post-90s man from Qingdao, Shandong Province, was really the first person to get on the bus of "Rainbow Universe". He himself speculated in stocks, he is more concerned about listed companies, he began to shoot in the fourth round of house grabbing in the first round of internal testing, but only grabbed a "Jiangnan courtyard" room. Li Meng said in the open letter that the "Rainbow Universe" product has exceeded 130,000 reservation users. On December 3, New Yellow River noticed that the number of "Rainbow Universe" appointment registrations had exceeded 177,000, but Zhang Zhen said that it was not excluded that one player could make a reservation with multiple accounts at the same time.
Gangnam Courtyard in the "Rainbow Universe".
It is understood that after the "Rainbow Universe" was launched, due to the excessive number of snapping up users, it also caused the server to crash. Previously disclosed that the "Rainbow Universe" platform issued a total of 350,000 sets of virtual houses, and according to the different landforms and room types, the level of the houses is divided into SSS, SS, S, A, B, C levels from high to low.
"Jiangnan Courtyard" is A-level, Zhang Zhen in order to better game experience also began to buy higher-level "real estate" through other platforms, "Rainbow Universe" itself can not trade "real estate", can only be through gifts, and Idle Fish has become the largest second-hand "real estate" trading place in "Rainbow Universe".
Zhang Zhen invested the most in the SS-class island house purchased at a "large price" of more than 6,000 yuan, "Someone once wanted to bid 11,000 yuan to buy, but because it did not come out of the 15-day transfer period required by the official, the transaction was not reached." Zhang Zhen's purchase of another S-class semi-seaview villa has also risen from more than 300 yuan at the time of purchase to more than 1,000 yuan. He frankly said that some people hung out the "house" in the idle fish the transaction price was as high as hundreds of thousands, but the fact was that there was no transaction, and there were indeed tens of thousands of "houses", but the current transaction volume was not much.
The roundabout island room in the "Rainbow Universe".
According to public reports, in the "Rainbow Universe", users can unite global social influencers to create an immersive pan-entertainment virtual life community by building avatars, virtual characters, virtual spaces, virtual props, and virtual social networks. In the open letter, Li Meng also said that he believes that all employees will work together in the virtual world building in the "Rainbow Universe" for one day.
After the open letter, the stock price of Tianxiaxiu rose for two consecutive trading days. At the same time, it also quickly received a regulatory warning from the Shanghai Stock Exchange. According to the SSE, the company released important information related to the company's business operations and future development through non-statutory information disclosure channels, and the relevant release information may mislead investors.
Who's on this bus in the Meta universe?
Zhang Zhen is not for the purpose of "flipping houses" to "rainbow universe". "At the beginning, I just wanted to experience the game, but I found that the experience was not very good, the running card was relatively card, and the phone was hot." Although bugs occasionally occur, Zhang Zhen believes that this is also the norm in the internal testing phase. Since the experience is average, Zhang Zhen has done several "house" businesses. "At present, a total of three houses have been sold, one polar wooden house sold for 888 yuan, another polar wooden house sold for 2900 yuan, and a semi-sea view villa sold for 666 yuan."
A polar cabin in the "Rainbow Universe".
On Idle Fish, you can see that the transaction about the "Rainbow Universe" has been going on. Zhang Zhen told the New Yellow River reporter that at the top of the ranking in the "Rainbow Universe", there are many players with dozens of sets of "real estate".
Idle fish on tens of thousands to hundreds of thousands of virtual real estate.
Regarding the incoming players, Zhang Zhen analyzed, "There are those who come to the wool, grab the house and sell it, there are also a batch of stock speculation to experience the product, and there are those who are more interested in virtual games, and everyone has different purposes." ”
Liu Yang is a person familiar with meta-universe products in a large Internet factory in Beijing. He said that at present, there are three types of people in the domestic car metacosm, the first is that many years ago has been deeply rooted in related fields, such as VR/AR, digital stand-ins, virtual people, games and other aspects of practitioners; the second is the new entrants, mostly engaged in the Internet industry, and the metaverse concept has a partial intersection; the third is the "layman", may be its own understanding of the concept of the metaverse is very limited, just used to hype the concept, cash out "cutting leeks". Liu Yang said frankly that the first type of person has a first-mover advantage, has core technology to do barriers, and is "the easiest to do."
Some players on the social platform believe that "Rainbow Universe" is the first batch of domestic virtual social products under the concept of meta-universe, but Zhang Zhen believes that "Rainbow Universe" still has a lot of room for improvement, "At present, there is no access to VR, AR, MR, the promotion effort is not very large, and the overall quality of the product needs to be improved." Some players have said that "Rainbow Universe" has similarities with previous games such as "The Sims".
According to general understanding, the metaverse has 5 major characteristics: immersive experience, virtualized twin, open creation, strong social attributes and economic systems. Liu Yang said bluntly: "Technology is not a problem, but Whether human migration to the metaverse is a blessing or a curse is not yet known!" There is still a lot of normative work to be done before development. ”
Is the final winner the head of the big factory?
In the face of such a super concept as the meta-universe, the big factories are not idle. Liu Yang told the New Yellow River reporter that BAT plus ByteDance have been involved in the meta-universe field.
"At present, the head of the big factory silently exerts its strength, focusing on social, games, intelligent hardware and other fields; waist enterprises have a sudden trend, unique perspectives, fixed-point breakthroughs; there are more medium and long tail speculation concepts, it is difficult to become a climate, but it accelerates the spread of the meta-universe concept." Liu Yang believes that the companies currently involved in each of them perform their duties and have a boosting effect on the development of the meta-universe, but in the long run, the Internet manufacturers are the number one players.
Liu Yang analyzed that the meta-universe is not just a social product or a game, but a digital economy product, so it is inevitable to accept government supervision, the Internet factory, especially the head of the big factory has a long-term effective cooperation with the relevant government departments, with innate development advantages; secondly, the big factory has many years of accumulation in related fields, whether it is product technology or quality are excellent, the rank is higher than other enterprises; at the same time, the big factory itself has a huge user base and has a large number of users, "as long as there is no particularly serious operational accident, It's basically easy to get out of the loop."
For products such as "Rainbow Universe", Liu Yang believes that it is relatively basic and not optimistic. Another industry insider also analyzed that the product itself does not surpass the strong advantages of other social software, and does not have the user base of the Internet manufacturer, and it is difficult to pull new in the later stage. Zhang Zhen also said, "If a large factory sells, the magnitude is definitely unmatched by other enterprises." ”
For ordinary people, a university intelligence research scholar told the New Yellow River reporter: we should guard against being "cut leeks" and beware of speculation through the concept of metacosmology. He judged that in the next six months, technology companies may appear alliances to achieve the integrated development of technology and the application of the scene. Similar to Liu Yexi's "meta-universe" explosion or trend.
Virtual beauty guru Yoo Yee-hee.
Now, "Rainbow Universe" has made a statement that it is expected that the second round of internal testing will open before December 15, the specific time is not clear, but according to a player's internal information, the second round of internal testing may be on December 9. "Entrepreneurial pioneer" Luo Yonghao also posted on Weibo: The next entrepreneurial project is the metacosm. The virtual beauty artist "Liu Yexi" in the douyin video under the banner of the meta-universe has gained 5.99 million fans, and everyone is staring at his next move. Some people in the industry said that the products of a head manufacturer many years ago will also have new products released in the meta-universe in a social direction.
In the next period of time, the news of the metaverse may be more and more.
(Zhang Zhen and Liu Yang are pseudonyms)
New Yellow River Reporter: Li Yunheng Editor: Zhao Shanshan