Lv Shan, general manager of Shaanxi Lübin Meat Food Co., Ltd
"Huaxia has many craftsmen since ancient times, and its feelings are leisurely and unknown." The spirit of ingenuity inherits Chinese culture, adhering to the unique ingenuity of ancient Chinese craftsmen, as well as the reverence for nature and the devotion to works. The new era has given the spirit of ingenuity a new mission: a professional spirit of dedication, leanness, focus and innovation for work, and a solid foundation for cultivating more outstanding talents and excellent enterprises. "The boldness of the original heart is domineering, and the craftsmen of the big country are glorious." Carrying forward the spirit of ingenuity has become an inevitable requirement for enterprises to go from Made in China to Made in China and created in China. In the face of the complex and fiercely competitive international situation, while expanding opening up, it is the only way to achieve the heavy weapon of a big country by stimulating the persistent pursuit of the spirit of ingenuity by the vast number of workers and enhancing the awareness of the whole society for diligence and innovation and development.
Lv Shan, general manager of Shaanxi Lü Bin Meat Food Co., Ltd., the founder of Shaanxi famous trademark and China famous brand "Lü Bin". From entering this industry in 1986 to today, thirty-five years of time, clean people, clean work is Lushan's own requirements, but also the requirements for the development of enterprises. From small workshop manufacturing to professional companies, he is based in Shaanxi, constantly improving the product system, adhering to the people-oriented, honesty first, quality win, the use of online and offline sales dual channels, so that people can enjoy delicious food at the same time, but also enjoy health and fast.
In a mixed market, entrepreneurs of all kinds of values. Lu Shan, the founder of Shaanxi Lübin Food Co., Ltd., is the latter, in the process of developing enterprises, there are small citizens who pursue money, there are businessmen who value profits over righteousness, and there is a sense of social responsibility to complete a certain society, he does not forget to assume social responsibility, all the way to lead Binxian meat food out of Shaanxi and to the whole country.
In the 1960s, Lü Shan was born in a poor village in Shuikou Town, Bin County, Shaanxi Province, due to family changes, his father died early, and the hard life of poverty was difficult to support him to continue his education, so that 19-year-old Lu Shan, who graduated from high school, went out to work in order to make a living. In the three years he went out to work, he went from an ordinary slaughterer to a technician to a squad leader, saw all the prosperity of the world, and tasted all the bitterness. In order to be able to better live with his family, he purchased three piglets with a part of his savings and began his breeding career.
"Karma is good at diligence and wilderness", the piglets are carefully fed by LuShan, and the scale of breeding continues to expand. Due to the backward economic level at that time, the local people's consumption of meat was only at a low level, and Lushan established its own cooked meat processing plant in 1993 after many considerations. In order to be able to make the healthiest food with the highest quality taste, he also specially hired professionals and national famous chefs to guide the production, and successfully developed the unique brine meat production technology belonging to "Lü Bin" in 2000, and successfully established Xianyang Lü Bin Meat Food Co., Ltd.
Food safety has two connotations, one is food supply security, that is, food security, which is the concept of macro food safety; the other is food safety with the connotation of ensuring the health and safety of individual people, that is, the safety of food quality, which is the concept of micro food safety. For a long time, people have often taken the safety and security of food quantity as the main aspect of the contradiction and ignored the safety of food quality. In fact, with the establishment of an efficient modern food production system, people have basically got rid of the problem of food shortages, and food quality and safety have risen to the main contradiction and attracted the attention of the global public. Nowadays, the general concept of "food safety" as understood by the public actually belongs to the category of food quality and safety.
Honesty and trustworthiness are the traditional virtues of the Chinese nation, the necessary condition for enterprises to stand in an invincible position, and the most important and precious quality in the process of enterprise development. Being a person, doing things, integrity is the first place, Lushan takes "integrity" as the standard of being a person and the standard of the enterprise, carries forward the traditional virtues of the Chinese nation with its own practical actions, and carries forward the ingenuity quality of being an entrepreneur.
"Today's quality is tomorrow's market" is the business philosophy that Shaanxi Lvbin Meat Food Co., Ltd. has always adhered to. Nowadays, the "Lvbin" brand's five-spiced pig's trotters, five-spiced rabbit meat, five-spiced elbows, spicy pig's trotters, bagged foods and bulk simple, Binzhou royal noodles, etc. are not only popular in Binxian, Juyi, Changwu Hotel and restaurants, but also in Xi'an, Gansu and other places are also quite popular food, and as the government reception, friends gathering, mutual gifts, holiday blessings, travel of the preferred products, all thanks to Lushan's adherence to the integrity of management, quality first business principles. There are countless examples of such integrity, Lvshan has always adhered to the "quality is blood, customers are life" business purposes, in order to let the enterprise really win the trust of customers in the process of development, so that customers become the propagandists of the enterprise, in word of mouth, the former minister of the Central Liaison Wang Jiarui in Binxian Bao grasp the work, in Binxian Yipinxian Hotel to eat "Lü Bin" boneless pig's trotters, elbows even called meat fragrant, long aftertaste, it is with more and more customers of the Praise, the enterprise can grow more and more. It is precisely because he adheres to the principle of integrity that the "Lü Bin" brand was awarded the honor of "National Excellent Entrepreneur" at the National Private Enterprise Entrepreneurship Conference held in the Great Hall of the People in Beijing on September 6, 2006, and was received by Cao Zhi, vice chairman of the Standing Committee of the National People's Congress, and Sun Fulin, former vice chairman of the Chinese People's Political Consultative Conference. At the 2012 National Food Safety Theme Conference, "Lü Bin" brand food was designated as the designated gift for the food safety theme annual meeting in the Great Hall of the People.
Food enterprises are related to the health of thousands of households, so ensuring product quality is to ensure the health of the people. As a member of the Chinese Peasants' and Workers' Party, Lu Shan has been practicing his party membership duties, has strict requirements for raw materials, and at the same time, he will use his own practical actions to maintain the health of the food market and the principles of the meat and food industry for any irregular behavior in the market. In 2007, Lushan in Xi'an a supplier company to purchase 1 ton of raw pork, the supplier provided a quality inspection department inspection certificate, but due to unexpected reasons in the transportation process, resulting in prolonged transportation time, pork deterioration, the supplier hopes to be able to sell to Lüshan at a low price, but he resolutely opposes, and the supplier sees That Lushan "does not know how to be flexible", so the spoiled pork is sold to the meat food processing plant in neighboring counties, And Lushan immediately reported to the relevant departments, so that the spoiled pork was destroyed in time to ensure the people's life and health safety. Such incidents occur not only between suppliers, but also between relatives. In 2009, Lü Shan's uncle hoped that using "relationship" would make Lü Shan "turn a blind eye" and open a net for his swine fever, but Lü Shan sternly refused and advised his uncle not to do bad things. After destroying the pigs infected with swine fever, he also paid his uncle the money for the pork at market price. In 2011, due to the shortage of goods, Lu Shan urgently purchased raw materials from xi'an Fangxin raw meat distribution department, but due to the heating of the weather, there was no protection during the transportation process, resulting in the deterioration of raw materials, nevertheless, he did not use spoiled meat because of the shortage of goods in the enterprise, but re-purchased, and overnight emergency processing, to restore market supply.
In order to comply with the development of the times and the development needs of the enterprise itself, Lvshan has hired Professor Wang of Northwest Agriculture and Forestry University for three years to guide the company's planning and marketing, hired Liu Zhibin, a national-level laboratory inspector, to strictly control the quality of products, for the development of the enterprise, Lüshan specially hired researchers from the Chinese Academy of Sciences to learn recipes, innovate spicy pig trotters and other products, so that people can eat healthy food. It also insists on starting from the process, using modern technology and equipment, purchasing large-scale modern disinfection, sterilization vacuum packaging, high-temperature sterilization and other equipment, looking around and learning, injecting new vitality and vitality into the enterprise. In order to promote the rapid and efficient development of enterprises, Lushan has also issued special relevant regulations, strict post responsibility system and scientific management, which are a solid foundation for the further development of enterprises. Today's Shaanxi Lvbin Meat Food Co., Ltd. has become a modern enterprise with one warehouse and five cabinets of refrigerated equipment, three vacuum packaging machines, six rooms and one high temperature sterilization laboratory site, and his honest management and quality first management method make the enterprise invincible in continuous development.
"To eat Chinese rice, we must have the Chinese spirit and Chinese strength." Today's China has become a world power. Develop China's economic strength and become the responsibility of every entrepreneur and. mission. Lushan also hopes that more young people will join the industry, serve the people, and carry forward traditional Chinese culture. Today's Shaanxi Lvbin Meat Food Co., Ltd., combined with the Internet, to achieve a combination of online and offline marketing model, broaden sales channels, continue to adhere to the responsibility, adhering to the spirit of innovation, ingenuity and quality. As the leader of the enterprise, Lu Shan insists on treating people with sincerity and adhering to ingenuity, and has been widely publicized and reported by CCTV magazines and media such as "Innovative China", "Chinese Private", "Contemporary Shaanxi", "Herald from All Walks of Life", "Xianyang Daily", "Great Development of the Western Region", "Chi cheng" and other magazines and media. He has been rated as a model worker and philanthropist, awarded the honorary title of honest entrepreneur by the China Integrity Rights Protection Committee and the China Market Information Research Center, and was rated as an excellent Chinese integrity private entrepreneur at the China Integrity Outstanding Private Entrepreneur Conference.
Thirty-five years of journey is clear, and the odds are great; thirty-five years of riding the wind and waves, forging ahead; thirty-five years of treating each other wholeheartedly, preaching faith and cultivating harmony. Thirty-five years, Lushan has persistently made good products, made healthy food, and served every customer with high quality. Lüshan is the inheritor of the spirit of Chinese craftsmen, as well as the promoter and practitioner. Craftsman, sense of responsibility is his mission; ingenuity, he does not live up to the years, adhere to the quality is his responsibility, craftsmanship, Shaanxi Lubin Food Co., Ltd. is his greatest achievement. At the right time, Lu Shan is leading his products, market, integrity, planning a national blueprint for the revitalization of the countryside, realizing the dream of going to the future for agriculture, rural authentic local products, all the way through the wind and rain, adding bricks and tiles to the country's economic construction!
Thirty-five years of time have added a lot of responsibility to Lü Shan, a once spirited teenager, and made Shaanxi Lü Bin Meat Food Co., Ltd. have many supporters behind it. Today's Lvshan, while developing the enterprise, does not forget to assume responsibility to society, consumers, employees and families.
There are thousands of entrepreneurs in China, but entrepreneurs with a great sense of responsibility and public welfare like Lu Shan, general manager of Shaanxi Lübin Meat Food Co., Ltd., are numerous, and some of them are the pride of the country and the happiness of the people. In the journey of China's great rejuvenation, although Lushan's efforts are small, they can merge into the sea in unremitting efforts, become a powerful driving force for China's rejuvenation, and add wings to the realization of a healthy China, making the pace of the Chinese dream more stable! (This article has been included in the compilation of "The Model of the People of the Times")