In the past decade, China has become the world's largest film market, forming a new pattern of the film industry. Chinese cinema is moving towards a healthy, active and sustainable development track.
Under the strategy of "culturally strong province" in Shaanxi, how can Qinhan New City follow the trend, establish a cultural brand, and build a whole chain of the film and television industry?
01
For cultural development, what was said at this promotion meeting
As an important activity to promote the in-depth integration of film, finance and capital, on December 1, the "2021 Shaanxi Film Project Promotion Conference and Western Film Industry Development Summit Forum" was held in Qinhan New Town, Xixian New District.
▲The scene of the promotion meeting
The promotion meeting was hosted by the Propaganda Department of the Shaanxi Provincial Party Committee of the Communist Party of China, the Shaanxi Provincial Film Bureau, the Shaanxi Provincial Local Financial Supervision and Administration Bureau, the Xixian New Area Management Committee, the Shaanxi Provincial Filmmakers Association, the Shaanxi Film Industry Association, the Xixian New Area Qinhan New Town Management Committee, and nearly 100 people from the competent departments, experts and scholars, and the responsible persons of relevant institutions to discuss the development of the industry.
Wang Jide, executive deputy director of the Propaganda Department of the Provincial CPC Committee and director of the Provincial Film Bureau, stressed in his speech: I hope that the film industry in the province will always take the strengthening of creation and production as the core task of film work, pay close attention to it, overcome difficulties, forge ahead, and create and produce more excellent films.
Wang Xian'an, second-level inspector of the Shaanxi Provincial Financial Supervision and Administration Bureau, proposed: I hope that financial institutions will take this film project promotion meeting as an opportunity to dig deep into the resources of reserve enterprises, strengthen exchanges and cooperation with film and television cultural reserve enterprises, and cultivate and help film and television cultural enterprises to become bigger and stronger.
Wu Qi, deputy secretary of the Party Committee of Qinhan New Town, said in his speech: I look forward to experts, scholars and industry insiders capturing creative inspiration in the rich and thick Qinhan culture and finding cooperation opportunities in the booming Qinhan film and television industry.
▲K165 China Rescue
▲"Three Decades"
At the meeting, 12 outstanding film projects such as "Georgia", "K165 China Rescue" and "Three Decades" were unveiled, from major revolutionary history to natural attractions, from family education to police and bandit action, the film genre is rich. Among the recommended films, many are also based on real events in Shaanxi or local cultural resources, telling the story of Shaanxi in the form of film art.
For example, "K165 China Rescue" is the true story of the Xi'an-Kunming K165 train; "Fantastic Beasts in Qinling" is cut through documentary creation techniques, showing the vitality of the natural world of Qinling through the unique survival story of "Four Treasures of Qinling"; "Long Journey 1935" is based on the background of Ningqiang's "Long March Family" in Hanzhong, Shaanxi; and nearly 100 college students from normal schools, saving an eight-year-old girl with leukemia, such as the movie "Teacher Training Student".
In addition, the Shaanxi Provincial Film and Television Film and Television Production Service Center was inaugurated, and the center was located in Qinhan New Town, Xixian New District, with a professional team and personnel focusing on providing services around the provision of scenic spots, resource docking, post-production, policy consultation, formalities, publicity and promotion, etc., building a film and television information communication platform, and realizing a standardized, standardized and international benign film and television production service system.
The Shaanxi Film Criticism and Theory Research Base was established, signed contracts with 21 cooperative project units and shooting locations, and inaugurated the "Yanchuan Global Film and Television Base" in Shaanxi, empowering and increasing efficiency for the high-quality development of Shaanxi's film and television industry.
"Liu Qing" director Tian Bo, "Always Be a Teenager" producer Cheng Yu, "Rattle Bang" director Bai Zhiqiang, "The Love I Didn't Talk About" Producer Li Huixing, and at the Western Film Industry Development Summit Forum, a number of industry experts, scholars and filmmakers exchanged ideas from strengthening multi-field, multi-level and multi-form exchanges, and made suggestions and suggestions around the development of Shaanxi film.
Gather consensus and walk hand in hand. This promotion meeting aims to promote film projects in Shaanxi Province, smooth the exchange and cooperation channels between film enterprises and investment and financing institutions, build an effective docking platform for film projects and social capital, make the "Western Film and Television" cultural brand bigger and stronger, and revitalize the glory of "Film and Television Shaanxi Army"!
02
The output of the film and television industry empowers cultural soft power
On September 30, the movie "Chosin Lake" landed in major theaters across the country. By the end of November, the cumulative box office had exceeded 5.7 billion yuan, and the cumulative number of moviegoers had exceeded 100 million, breaking a number of film records. It is worth mentioning that some of the shots of this film were filmed from Hengdian Film and Television City.
"From scratch, from small to large, from large to strong", throughout the development history of Hengdian film and television cultural industry for more than 20 years, Hengdian has always occupied an important place in China's film and television territory, and 1/4 of the country's movies, 1/3 of TV series, and 2/3 of costume dramas are filmed here.
According to statistics, from January to September this year, the Hengdian film and television cultural industry agglomeration area achieved a total revenue of 15.286 billion yuan, an increase of 34.3% year-on-year; received 325 crews, an increase of 37.1%; with the advantage of "film and television IP", Hengdian gradually realized the transformation from seeing building complexes to cultural experience, receiving 7.6478 million tourists, an increase of 49.4%.
▲Aerial shooting Hengdian Film and TELEVISION City
You know, Hengdian was originally just a closed town in Zhejiang. Now, through the development of the film and television cultural industry, the economic strength in the country is enough to dominate the vast majority of towns. For example, in the list of the top 1000 towns in the national comprehensive strength in 2021, Hengdian Town ranked 26th. (Source: Guangming Daily, 16th edition of the announcement)
Macro, it is because the film and television cultural industry is an industrial system that meets the needs of consumer film and television culture, and there is a long extension of the industrial chain behind it. In addition, film and television culture breaks the boundaries of space and has a strong externality, which is an important embodiment of China's "soft power".
At the micro level, the construction of a professional whole industry chain covering creation, shooting, post-production, distribution, actor management, talent training, etc., will have a great pulling effect on the popularity and reputation of the city, and will have a prominent traffic blessing for the regional economy.
▲Night view of Hengdian Film and TELEVISION City
Nowadays, with the film and television city as the core, with the continuous upgrading of the cultural tourism industry, Hengdian has completed the "triple jump" from the film and television base to the film and television tourism scenic spot, and then to the film and television theme cultural town. This is a rare boost to the development of Dongyang and even the cultural industry in Zhejiang.
As a major cultural province, we cannot talk about Shaanxi culture without talking about Shaanxi film and television. As an important town in the development of Chinese film and television, since the "13th Five-Year Plan", Shaanxi Province has fully implemented the strategy of "culturally strong province" and contributed to enhancing the "screen charm" of Chinese culture in the global context.
In the first year of the "14th Five-Year Plan", based on the present, how to continue to promote the creation of excellent film and television products? Looking forward to the future, how to make western film and television burst into new vitality?
Obviously, Shaanxi needs a new "catfish": the Film and Television Cultural Industry in Qinhan New Town, which plays such a role.
03
The new highland of cultural industry stimulates the new vitality of the "Film and Television Shaanxi Army"
According to statistics, in 2020, Shaanxi completed 46 films, 11 films won 22 awards at home and abroad; licensed and distributed 11 TV series with 440 episodes, and the TV series "Years and Years of Persimmon Red" won the Feitian Award; by the end of the year, Shaanxi had a total of 63 films won 116 awards at home and abroad, and 60 films landed in theaters nationwide.
The number of film and television enterprises continues to grow, the film and television industry projects have been accelerated, and a large number of film and television works have shined on the big screen and small screens, telling wonderful Chinese stories and Shaanxi stories.
The prosperity of the film and television industry depends on the endless production of masterpieces. The film and television industry started late in Qinhan New Town, Xixian New District, but Qinhan Film and Television actively cooperated according to market-oriented scientific planning, and successively participated in the creation of many film and television dramas, and quickly accumulated experience.
For example, "A Generation of Famous Xiang Chen Tingjing", "Lantong Blossom", "Chang'an Twelve Hours", and large-scale original historical drama "Han Wu Emperor", that is, the Qinhan New City Film and Television Cultural Industry Base settled in the enterprise or participate in the production, or independent project.
▲"The Twelve Hours of Chang'an"
▲Large-scale original historical drama "Emperor Wu of Han"
Not only that, since the establishment of the base, the total number of participating and reserve projects of the settled enterprises has exceeded 200, of which 22 works have been broadcast on CCTV, 26 works have been broadcast on key network platforms such as Youku, iQiyi, and Tencent Video, 11 cinema films have been released nationwide, 4 have grossed over 100 million yuan, and 62 projects have won awards, honors, qualifications or financial support at all levels at home and abroad.
The launch of a series of excellent works has allowed the cultural Shaanxi Army to add a new business card of "Produced by Qinhan and Han", and continuously enhance the humanistic value and artistic atmosphere of Qinhan New Town, attracting the attention of more and more film and television cultural enterprises, which are the inexhaustible kinetic energy for the development of the cultural industry in Qinhan New Town.
In fact, as the first film and television cultural industry gathering place in Xixian New Area, a state-level new area, from 2018 to the present, relying on the profound historical resource advantages and cultural atmosphere in the region, Qinhan New City focuses on building a film and television cultural enterprise incubation, film and television cultural industry chain film and television cultural industry cluster, has attracted more than 180 film and television cultural enterprises to settle in, has cultivated 13 incubation regulations, script creation, live shooting, investment production, industrial incubation, The prototype of a complete industrial chain integrating functions such as tourism and vacation has emerged.
In addition, Qinhan New City is stepping up the planning and construction of the Qinhan Film and Television Cultural Industrial Park, creating a professional film and television shooting base featuring large indoor studios, and building a one-stop service system for film and television shooting and production.
By adhering to financial support, setting up special funds, and issuing the "Qinhan New Town Cultural Industry Development Support Policy (Trial)" policy measures, and actively implementing various service initiatives, the formation of a joint force for development and the creation of a more vibrant film and television industry chain has become an important path for the in-depth development of the current cultural industry in Qinhan New Town.
The film and television cultural industry chain is only a breakthrough point for Qinhan New City to build a cultural city.
Nowadays, walking into Qinhan New City, there are not only the Great Qin Civilization Park and ZhangyuRuina Castle Winery that bring people multiple enjoyments such as ecology, culture, leisure and entertainment, but also the introduction of cultural tourism projects such as Qinxianyang Museum and Starry Sky Media Music Town, which further enhances the cultural taste of the city and becomes the bright "IP" of Qinhan New Town.
▲Great Qin Civilization Park
▲ Zhang Yu Rena Castle Winery
▲Qinxianyang Museum
It must be erected and broken. Qinhan New City, which has an "innovation gene", also stands at the cusp of the new era, creating a Qinhan New Silk Road digital culture entrepreneurship industry base with the characteristics of "culture + technology", expanding industrial extension with scientific and technological means, and jointly seeking a new path for the development of emerging culture.
It can be said that there are external policy blessings, internal advantages empowerment, although the film and television cultural industry in Qinhan New Town has only developed for more than 3 years, but from participating in film and television works to creating a film and television cultural industry gathering area, it is obvious that the new sharp force of the "film and television Shaanxi Army" is rising on the north bank of the WeiHe River!
We look forward to the "spark" of the cultural industry jumping in the city to burn more vigorously and become a "new cultural force" in the wilderness!