Chen Yufan took drugs, but Hu Haiquan has been investing in healthy development! Because the side business has developed in full swing and earned a lot of money, many media and fans have also ridiculed Hu Haiquan as an "invisible rich man" in the circle. The reason why netizens say this is not out of thin air, looking at Hu Haiquan's social platform, his daily life is full of luxury, not only wearing a decent style, but also a Rolex watch leaning over.
The rules of the business game are the most realistic, investment means high investment, high risk, high return, if the star only has investment and return in the eyes, but ignores its risks, especially in the hope of popularity, even the basic professional investment knowledge and ability are not available, and its neglect of market logic will inevitably be punished.
On November 28, singer Chen Yufan (real name Chen Tao) was placed under administrative detention for drug abuse and illegal drug possession. A stone stirred up thousands of waves, the future of Yuquan Group's acting career is unknown, and many companies personally owned by Chen Yufan may also be affected. According to industrial and commercial information, Chen Yufan invested in a total of 20 enterprises, covering entertainment, investment, commerce, catering, science and technology, logistics and other industries, with a total subscribed capital of 34.7624 million yuan. Among them, Ai luowei and zizhi media have landed on the new third board, and Beijing Giant Artisan Culture Co., Ltd. (hereinafter referred to as Giant Master Culture) is also preparing to list on the New Third Board.
In the public transfer prospectus, Jushi Culture disclosed the risk that the company would pose a significant dependence on individual artists, "In 2016 and 2017, the total purchase amount of the company from its artists Hu Haiquan and Chen Yufan (Chen Tao) accounted for 80.82% and 79.55% of the company's current operating costs... Once the company's artists Hu Haiquan and Chen Yufan (Chen Tao) have uncertainty in their business, it will have a greater impact on the company's revenue. ”
It is understood that Haiquan Fund was established in 2015 and has focused on the consumer field since its inception. According to the data disclosed by Haiquan Fund at the end of 2019, at that time, Haiquan Fund had incubated and invested in nearly 40 new, odd and special consumption upgrade product enterprises, including No. 9 Robot, Fun Sleep Technology, Copper Master, Sawa Dika, Dogtail Grass Boy Xiaobai, Longfei Electrical Appliances, Jipin Intelligence, etc. In 18 years, the total sales of incubation investment enterprises reached 25 billion yuan, and the sales of double 11 in 19 years reached 458 million.
In addition, Haiquan Fund also set up a jushi incubator in Cixi, the hometown of small household appliances, in 2019, and set up a live broadcasting agency jusmith star in Hangzhou, the capital of e-commerce. It is worth mentioning that Hu Haiquan is not the only investment institution under the name of Haiquan Fund. In 2017, Hu Haiquan, as the majority shareholder and Chen Tao (Chen Yufan) held 15% of the shares, beijing is Jushi Investment Management Co., Ltd. (hereinafter referred to as "Jushi Investment"), and also invested in Li Jiaqi's MCN company Meijian.
In February this year, Hu Haiquan said that making early investment is actually to make earlier judgments, judging the economic development trend, the cycle of various industries, and the next investment outlet, "A few years ago we began to pay attention to self-media, the rise of self-media and the past centralized distribution of media has a huge difference, it for users' stickiness, interactivity, including the speed and efficiency of information transmission, are completely different from the past media." In the self-media will rise a lot of talents, I think the rise of the rise of the rise of the people in addition to becoming opinion leaders in some fields, but also can become a lot of brand boosters and incubators, is such a logic. In the early years, when I cast a beautiful wrist, it was actually a more vague understanding. I have been updating and learning for several years, and I have a deeper understanding of self-media, especially the commercialization of self-media. ”
Looking at the trend of star cross-border investment, it has gone through two stages. Initially, many celebrities used the money they earned in the show business circle to invest in life service fields, such as entering the catering, clothing and other industries, which often have a high degree of brand relevance with the stars themselves. Idol stars favor the fashion clothing industry and hope to guide more fans to buy their own clothes through their "trendy brand" image. Other types of stars value the characteristics of high-frequency consumption and abundant cash flow in industries such as catering and entertainment, and obtain sufficient social focus in a short period of time through the communication effect of their own popularity, and obtain sufficient user traffic for enterprises.
In recent years, celebrity cross-border investment has entered a more "advanced" capital market field, especially in the film and television industry in the past two years, many listed companies have aimed at their outlet effect, attracting celebrities to buy shares or acquire their studios and enterprises at high prices, so as to achieve a win-win effect of soaring stock prices. A large number of celebrities have become shareholders and even directors of listed companies, and some stars have simply gone further and started to invest in investment funds, trying to complete the "cause" of exponential growth of wealth in the short term.
Do not be confused by the aura of the star economy, especially at present, the Chinese showbiz circle is experiencing a series of inflection points such as government supervision strengthening and social evaluation system upgrades, the golden age of the star economy "is a star can make a lot of money" or has passed, the star himself is good, partners and investment institutions, need to abide by the basic rules recognized by the society and the market, such as personal conduct, whether it is the main business of performing arts or involved in other industries, professionalization, etc., otherwise it will eventually suffer the corresponding bitter consequences.