In the past, car companies announced sales, all of which were single-month sales charts, growth or decline, at a glance, refreshing and refreshing.
However, this convention was broken by Weilai Automobile, and Li Bin creatively invented the cumulative sales histogram, which is a great invention in the industry, which solved the beautification problem of declining sales in one fell swoop, and was quickly adopted by new forces that urgently needed to get blood transfusions in the capital market.
This is not november's sales war report, in addition to Weilai, as well as Nezha, Lantu, Zero Run, Weima, etc., have adopted the spring and autumn brushwork of cumulative sales, looking at the rising sales, giving the public a good sense of momentum.
In fact, car companies that use the cumulative histogram have more or less sales and certain problems:
Weilai Automobile's sales fell sharply in October, only 3667 vehicles, compared with 10628 vehicles in September, a decline of 65%, although the main reason for the decline is the shortage of chips, but the huge decline directly announced, or will have a negative impact on the public who do not know the truth.
WM, Zero Run, Lantu in recent months are also weak sales growth, such as Lantu Automobile, September, October, November sales of 908, 1006, 1139 respectively, basically sideways sales in thousands of units.
Of course, for this practice, it is also necessary to understand that the sales volume of new brands will inevitably fluctuate, enterprises need financing transfusions, and they also need to build consumer confidence, and the cumulative sales chart solves the problem of drawing sales express reports very well.
However, there are also several car companies, more realistic, such as the Volkswagen ID. family, or a single-month sales chart; the ideal of the new forces and Xiaopeng are also single-month sales. This also reflects the confidence of these people in the monthly sales figures and do not want to drown in the cumulative numbers.
Finally, in the market downturn environment, I still hope that all car companies can achieve sales growth!
This article is the original of "Car Review Network", author: Guo Lili, editor: Tian Miao, without permission may not be reprinted. Pay attention to the "car review network" and focus on in-depth reporting of the automotive industry.