The development of the building materials and home furnishing industry and the lives of the people are inextricably linked, after years of precipitation and accumulation, China's building materials and home furnishing industry has shown a certain degree of industrial scale and mature service system.
Source: Department of Circulation Industry Development, Ministry of Commerce, China Building Materials Circulation Association
In 2020, the sales of China's home building materials industry seriously declined, and throughout the upcoming 2021, China's building materials and home furnishing industry has seen a more obvious bottoming out. From January to August, the cumulative sales reached 668.820 billion yuan, up 61% year-on-year. With the support of relevant policies and the gradual stabilization of the external market environment, the national building materials and home furnishing industry prosperity index in August this year was 125.76 points, up 23.83 year-on-year and 4.92 month-on-month.
With the continuous advancement of China's urbanization process and the increasing demand for residential consumption, driven by policy dividends, the future 2022 will further undertake the good trend since this year, and the building materials and home furnishing industry still has some room for growth.
In the second half of this year, affected by raw material price adjustment, energy consumption double control, supply and demand relationship, etc., China's building materials and home furnishing market has appeared a wave of relatively strong price increases, which shows that a new round of capitalization changes will sweep the building materials home industry, the future with the change of market dynamics and the introduction of national control means, the industry will rise somewhat, but in 2022 the building materials and home furnishing industry will continue this year's upward trend.
Green environmental protection Standing at the forefront of the times to see the home
For dealers in the building materials and home furnishing industry, the new year can be described as pressure and challenges coexist, in order to ensure that the sales strategy and the building materials home industry itself development prospects and market patterns are in line with, the need for dealers to more comprehensive strategic planning to adapt to a new round of change wave, of which the concept of green home will become a major topic, the introduction of national environmental protection policies has fully illustrated this, dealers need to re-examine their own advantages, and then integrate industry resources, Integrate high-quality marketing elements into a more perfect industrial chain.
Technology and intelligence to meet the needs of consumer scenarios
Under the trend of consumption diversification and the youthfulness of consumer groups, a more intelligent supply integration service system will be formed under the influence of new technological forces, and a new distribution strategy focusing on scene aesthetics and atmosphere aesthetics will become the overall trend of industry development in the new year.
In view of the new round of industry changes, Xiyingmen has invested its 24 years of accumulation in the industry in practice, adapted to the needs of the times, and applied the international vision to actual marketing, so that the business strategy can be used as a sample for related enterprises to learn.
At the same time, Xiyingmen also takes the open cooperation concept of "service, integrity and win-win" to further approach the market prospects of the building materials and home furnishing industry in 2022, and improves its own operational capabilities on the basis of integrating resources and opening up the marketing environment, thereby making the overall marketing more compatible with the development of the industry. At present, Xiyingmen has invested nearly 30 large-scale commercial projects in many provinces across the country, providing a certain boost for the construction of the regional tertiary industry.
In 2022, the development of the building materials and home furnishing industry is diversified, which requires integrated marketing means to enhance the breadth and depth of the company's own radiation, and then promote the common development of the entire industry, in this regard, xiyingmen such a company undoubtedly provides a blueprint for the future development of related industries. Therefore, China's building materials and home furnishing industry, the future can be expected.