Generation Z tells the world the heart-warming story of the centennial party: "No one can be less"

The interactive game "Long Scroll Treasure Hunt" was officially launched on July 2

24 pictures of youth depict the strong steaming fireworks of 56 nationalities; 100 knowledge easter eggs record the history of the struggle of the centenary party. Yesterday, the "No One Can Be Less - Long Scroll Treasure Hunt" poverty alleviation achievement public welfare public welfare communication activity jointly launched by Bilibili (Station B) of the Z generation platform and the Fusion Studio of the Shanghai Illustration Team was launched at a major memorial hall of the Communist Party of China. Generation Z youth from all over the country gathered at the place where the party's original intention originated, anchored the "fixed star" of Xi Jinping Thought on Socialism with Chinese Characteristics in the New Era, and drew the largest "concentric circles" of patriotism with artistic innovation.

The illustrators who draw "no one can be less" are all head content creators who are active on mainstream social platforms such as Weibo, Douyin, and B Station. This group of post-95 young people has long focused on creating international current political cartoons, and is committed to telling the Chinese story of the Internet in the new era. The interactive game "Long Scroll Treasure Hunt" is served by the 24 head UP masters of Station B as "treasure keepers", telling moving poverty alleviation stories to netizens at home and abroad. UP's main "Idle People" broadcast the whole day's activities live, guiding young people to relive the glorious course of the Communist Party of China in the past century, and the peak of live broadcast viewing reached 1.163 million. It is reported that on July 2, the "no one can be less" series of illustrations and "long-scroll treasure hunting" interactive games will be launched on the "Shanghai Release" WeChat platform and Station B at the same time, and join hands with the B Station Public Welfare UP Master to open the whole network to find the knowledge treasure decryption game.

Paint a picture of the lives of 56 ethnic groups in the new era, so that every model of poverty alleviation can stand in the "C position"

Eighteen-hole village in Xiangxi Tujia and Miao Autonomous Prefecture has become the first place for accurate poverty alleviation, rural teacher Zhang Guimei has insisted on taking root in the mountains of Yunnan for decades, and "Secretary of sheep" Jiang Shikun has led the masses to develop the economy with mountain characteristics... The vivid poverty alleviation story kicked off the day's activities in the form of a stage play, and also showed the creative source of the long scroll. Inspired by General Secretary Xi Jinping's important expositions such as "No One On the Road to Poverty Alleviation" and "Green Water and Green Mountains Are Golden Mountains and Silver Mountains", this "Shanghai-made" illustration volume depicts vivid scenes of 56 ethnic groups in the new era to get rid of poverty and move towards a well-off and happy life in an all-round way.

"In this group of illustrations, every poverty alleviation model stands in the 'C position'. The splendor of the centenary of the founding of the party, the magnificence of the mountains and rivers of the motherland, and the hardships of poverty alleviation... It falls on the end of the pen and imprints it into the heart. For me, the process of drawing each illustration is a baptism of faith. Li Tianzhi, a post-95 illustrator, told reporters. The series of illustrations takes the Chinese classical long volume "Qingming On the River Map", combines the scattered perspective of traditional ink painting and the 3D stereoscopic perspective of modern art, and uses the popular brushstrokes in the current international illustration industry to depict the great rivers and mountains of the motherland and the living conditions of the people of all nationalities. "In the process of drawing, we not only have to carefully examine each historical detail, but also adopt a variety of compositions such as axis side, head-up view, and one-point perspective for different contents." Li Tianzhi hopes that the infectious long scroll of illustrations will break the boundaries of tradition and spread Chinese culture to the world.

In order to accurately depict the people of all ethnic groups and show the beauty and common life of the Chinese nation, Fusion Studio relies on the research of the expert team of the National Folk Culture Publishing Center of Shanghai Literature and Art Publishing House to carry out creation. "The word 'treasure hunt' is described very appropriately, and there are many splendid national cultural highlights in the picture scroll, which are worth everyone looking for and excavating." Yang Ting, deputy editor-in-chief of Shanghai Literature and Art Publishing House, believes that today's young people have an increasingly strong desire to understand national culture, and they urgently need more diversified paths and methods. "Relying on the academic support of 600 to 700 well-known ethnology experts, the publishing center has cooperated with young illustrators to create this long scroll, hoping to open up a channel for young people to approach national culture."

The head UP master incarnated as the "treasure guardian" and told a moving poverty alleviation story to netizens at home and abroad

"I have traveled to Shaanxi, Xinjiang, Gansu and many other places to witness the achievements of China's poverty alleviation. This is a remarkable achievement in the world and in human history, and I hope to tell the wonderful story behind the miracle to the people of the world. New Zealand UP owner An Boran (screen name "Green Eye Andy"), who has lived in Shanghai for a long time, traveled to Xinjiang in April this year to record the beautiful scenery of Urumqi and Kashgar and the happy life of people of all ethnic groups with Vlogs, and the relevant videos have been played more than 610,000 times on overseas social platforms. "No one can be less" 100 knowledge easter eggs are buried in the long volume, and the head up of the B station is specially invited to tell a moving poverty alleviation story to netizens at home and abroad, and An Bairan volunteers to become the "treasure guardian" of the Xinjiang chapter in the long volume.

The 24 UP masters who serve as "Treasure Keepers" are from the games, dance, life, knowledge and other divisions, and they have many fans in their respective fields. They told the stories in the picture scroll through their own unique forms of expression, and led netizens to relive the struggle process of the communists. UP master "China BOY super gorilla" has more than 7.2 million fans in the B station, he hopes to call on more young people to pay attention to the cause of poverty alleviation through the event, pay attention to the party's century-old glorious history, "In today's Shanghai, looking back at the red buildings and stories of more than 100 years ago, you can also deeply feel the entrepreneurial passion of the ancestors, people can't help but want to follow their footsteps and pass on the red gene." ”

It is reported that from July 2 to 25, the interactive game "Long Scroll Treasure Hunt" unlocked content will be posted by the main representative of UP on its homepage. Netizens can log on to the "Shanghai Release" WeChat public account or the homepage of the Bilibili platform according to the dynamic prompts, go to the long scroll to find the corresponding Easter eggs, and find the wonderful content shared by the "Treasure Guardian". As the representative of the "Treasure Guardian", Luo Tianyi, the virtual idol of Station B, also appeared at the launching ceremony and will lead netizens to explore the finale "Easter Egg" on July 25.

Author: Xuanjing

Editor: Su Zhan