Source: Pantry on the 3rd floor
Recently, when chatting with friends on WeChat, someone always sent a pink fox emoji, which was quite cute. Later, I found that more and more people used this kind of meme, so I asked: "Why do you all use this kind of meme?" The other side replied, "Because it's on fire!" "Fire?" "Who is she?" "Lingna Belle!" "Who? Annabelle? "It's Lingna Belle!! All right!! ”
With a question mark in my head, I asked The Lady of the Lower Degree, and it turned out that Lina Bell was a new member of the Disney family and made her world debut at Shanghai Disney Resort on September 29. According to the resort, Ling Na Belle is a little fox full of curiosity and loves to think. During her expeditions, she uses a magnifying glass to solve problems and unravel mysteries.
To introduce the character, Disney made up a short story.
Just like this little fox, which seems to me to be just a little cute, immediately became an online and offline hit after it was released. "Mother Goose loves you!" "The top female star is also too cute!" "I don't get tired of watching it a hundred times a day!" "Healed by Lingna Belle!" "The big tail wags into my heart"...
In addition, not only are all kinds of memes emerging in an endless stream, which have been on the hot search many times, but also if you want to meet her at Shanghai Disneyland, you have to queue for hours, and the peripheral products have to be increased to buy. A few days ago, because of Lingna Belle's change of clothes, its first generation doll rose to 1500 yuan, and some fans said that they might not be able to buy it if they had money.
Even various celebrities who have tens of millions of fans have come to rub her heat.
Because of the Shanghai Disney coordinates Chuansha Town in Pudong New Area, Lingna Belle is also known as "Chuansha Daji". I thought, since this little pink fox is so hot, it must have had a very eye-catching performance in some Disney animation work. But after searching a whole circle on the Internet, I found that I thought too much.
It turned out that Ling Na Belle was just a doll role, and there was no film or even text content support, but it was sought after because of her cute image and the outstanding performance of the cast. Have the heat, no works? Why does that sound a bit like a traffic star?
You don't have to say, it's kind of funny. Although there is no work, the fans who love Lingna Belle say that they do not need the work, and "Er' er" has worked hard enough. look at! How familiar this word is.
In fact, there is more than one image like Lingna Belle, Disney. The Duffy she met in the forest also fell into this category, but there was no little fox fire.
Before Lingna Belle appeared, the Duffy family's best "gold" was Star Dew, a purple bunny with a dream and wanted to dance on Broadway. A Mid-Autumn Festival limited edition doll with an original price of 359 yuan was sold out within 3 days of going online, and was later fried to 1,000 yuan. According to the official data of Shanghai Disneyland, if the star dew-themed goods sold in the resort are stacked, the total height is equivalent to 119 Mount Everest.
From a personal point of view, the heat of Lingna Belle should now exceed that of Star Dailu. From the popular doll images, it is not difficult to see one of Disney's usual routines, that is, playing IP cards.
Think about it, is Disney still Walt Disney's Mickey Mouse and Donald Duck? It acquired Pixar Animation in 2006, Marvel in 2009, Lucasfilm in 2012, and the famous 21st Century Fox in 2018. Mergers and acquisitions mean that classic images such as Buzz Lightyear, Iron Man, Wolverine, Luke Skywalker, and classic IPs such as Avatar, Alien, and Ace Agent are all under the Banner of Disney.
So many IPs with "works" seem to be no longer enough for Disney. Creating IP, based on human design, quickly going out of the circle, and then developing into offline derivative peripheral commercialization has become a new way for Disney to accumulate wealth.
The example of Ling Na Belle shows that ip without a story can bring more imagination space. Her explosion is inseparable from the cuteness of her appearance, but more importantly, the role of the Shanghai Disney Village staff. When fans call her "National Girl", Lingna Belle will be shy; her commute is always bouncing and wagging her tail, full of vitality, and even understands Shanghainese... It is precisely because of the real actors behind it that Ling Na Belle has a variety of interactions and emotional expressions that are grounded and interesting.
These are all enrichments and complements to the Lingna Belle persona. Then after the secondary creation of netizens, it becomes a meme and a short video that spreads wildly, thus presenting a funny and cute little pink fox to more people. She didn't want to be hot, and it was hard.