Amazon best seller "great purge", what categories affected?

Image source: Figureworm Creative

Recently, some sellers have reported to Hugo cross-border that an institution has registered more than 40 brands in the UK using a non-Chinese nationality's personal identity, of which nearly 28 brands are exactly the same as Amazon best sellers, covering toys, homes, pets, essential oils, mosquito killers and other categories.

The agency used the domain name email address registered by the brand to complain to Amazon, resulting in the complained seller being judged to be infringing by Amazon, the complained link was directly removed from the shelves, and the brand was unbound. In the peak season, many victim sellers revealed that they had a large amount of funds in the early stage, or faced the possibility of not being able to recover.

At a time when risks and opportunities coexist, it is clear that these cross-border sellers with "high ranking, popular categories and imperfect product brand protection" have made many people with hearts look at them.

All along, with a strong supply chain advantage, Chinese goods occupy half of Amazon's country, and many sellers have also successfully gone out of the circle overseas with the help of Internet celebrity explosions. From 3c electronics to daily home, there will basically be Chinese sellers on the BSR list of various sub-categories.

In 2021, under the influence of the wave of suspensions, the entire Amazon sellers are facing a reshuffle, and the general trend of "back wave pushing forward wave" is particularly obvious. But no matter how the seller's "name" changes, the country of the product is always China. As an important exporter of the United States, the European Union, ASEAN, Japan and South Korea, goods from China are reaching overseas markets extensively. Supply chains that are recovering quickly from the pandemic are providing a steady stream of impetus for sellers to cross borders.

According to statistics from the General Administration of Customs, from January to September 2021, the major cross-border export categories showed an increase trend compared with the same period. Among them, bags and similar containers nearly doubled, the export of toys, auto parts, lamps, lighting devices and parts increased by more than 40%, plastic products, shoes and shoes, furniture and their parts, household appliances increased by more than 30%.

Under the general trend of export to the sun, under the recent catalysis of the holiday season in Europe and the United States, the major holiday hot categories have ushered in a wave of search peaks. According to Google's release of the 2021 TOP 100 holiday gift guide, during the 2021 holiday season, games, perfumes, technology, health and beauty, sports and health care, kitchen equipment and toys seven categories, as well as the products under each subdivision category became the 100 most searched gift lists by Google.

Among them, the most searched for small household appliances such as coffee machines, blenders and air fryers, kitchen equipment occupies 15 lists in this year's gift guide; home isolation unbans home fitness equipment such as fixed bicycles and indoor table tennis, scooters, etc. perform well; architectural suits, superhero theme sets, retro and classic toy products are popular with children; game products rank 20% of Google's top 100 list; health and beauty products also occupy 10 positions on the list.

Searches for related keywords also showed a clear upward trend. From mid-October to the last week of October, global searches for the term "Christmas Gift Ideas" grew by 30 percent; searches for "Best Perfumes" increased by 40 percent year-over-year; and searches for "wireless gaming headsets" increased by 100 percent.

As the black five network enters the countdown, industry insiders expect that the search volume of the above products will continue to rise. The majority of sellers can also look forward to the performance of this year's black five network stores! More popular selection trends, all in December 17-19, China (Fuzhou) cross-border e-commerce selection expo! Cross-border cutting-edge selection business opportunities to help cross-border sellers ride the wind and go to sea!