Beijing News (reporter Wang Ziyang) On September 8, the "2021 Meituan Flash Sale Digital Retail Conference" was held in Beijing, which was the first time that meituan flash sale was released as an independent brand in 2018, and it elaborated its business model and the scale judgment and analysis of the instant retail market for the retail industry.
Wang Puzhong, senior vice president of Meituan and president of the Home Business Group, said that the broad coverage of modernization, urbanization and distribution network will strengthen the immediate satisfaction of consumers' needs, and the future consumption habits of users will also migrate to instant delivery. "The retail market will move from the 'ten thousand stores' to the era of all things to home", Wang Puzhong analyzed, the market size of instant retail is expected to reach trillions in 5 years.
Relying on Meituan's 24-hour delivery capacity and the good foundation of covering 2,800 urban and county flags, Meituan Flash Sale has realized the "30-minute home" service of vegetables and fruits fresh, daily hundred hardware, digital books, pet mothers and babies, flowers and makeup and other commodities, and the cooperation format covers Yili, Mars and other brand owners, Yonghui, Carrefour, 7-11, Lawson and other chain supermarket convenience stores, Sephora, Huaxizi and other beauty brands, as well as Apple and Huawei authorized dealers.
In order to better respond to user needs and help supply-side digital reform, Meituan Flash Sale will launch the "Billion Brand Growth Plan" for brand owners and the "100 Million Stores Action" for chain supermarkets in the first phase, and help 100 brands to exceed one billion yuan in the next 5 years.
"Users have brought a large number of new consumption scenarios and needs, and we hope to work with partners in the retail industry to better respond to their 'everything at home' life." Wang Puzhong said that Meituan Flash Sale will continue to explore new paths and deepen cooperation with all parties to help the digital upgrading of physical retail and seize new opportunities for consumption.
Beijing News reporter Wang Ziyang
Edited by Li Yan Proofreader Yang Xuli
![Meituan Wang Puzhong: In the future, it will realize that "where you can order takeaway, you can buy medicine 24 hours"[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)