Jiangxi Gao'an: Turn the scenery into a scenic spot, and turn the scenic spot into a scenic spot

Source: People's Daily - Jiangxi Channel Original draft

People's Network Gao'an, November 21 (Shi Yu) On the 20th, the Yichun City Cultural and Tourism Industry Development Conference was held in Gao'an, as the host of the conference, Gao'an City dressed up to welcome guests from all over the world. "In recent years, we have built the whole of Gao'an as a large scenic spot, focusing on the IP of 'Yuan Qinghua, Pastoral Style, and Industrial Tourism', and focusing on turning the scenery into scenic spots and scenic spots." Kang Jian, deputy secretary of the Gao'an Municipal Party Committee and mayor, said.

According to statistics, in the first three quarters of 2021, Gao'an Achieved a total number of 5.278 million tourist trips, an increase of 18.52%; the total tourism income was 4.037 billion yuan, an increase of 14.9%. "We have introduced special fund management measures for the development of the cultural tourism industry, integrating 50 million yuan of funds every year and implementing awards and subsidies for major cultural tourism projects." Take out 10 million yuan of special funds to support the marketing and promotion of scenic spots. Kang Jian said that Gao'an City highlights "who understands Qinghua, natural gao'an", in accordance with the 5A scenic standards, hired academicians of the Chinese Academy of Engineering and other experts, planned and designed the two banks of the river, Yuanqinghua cultural tourism integration demonstration zone, on the basis of completing the construction of Ruizhou Fuya, and then step by step to start the projects such as Yunxi Ancient Street and Yuanqinghua Town.

In addition, Gao'an City grasps the business format with the idea of blessing, in accordance with the idea of "tourism +" and "+ tourism", based on the existing industrial base and development advantages, around the new, special and brilliant, constantly enrich the format, enhance the attractiveness, and create a tipping point. For example, Kang Jian said that on the basis of the existing agricultural sector, the Bavlo Scenic Area has invested 350 million yuan to develop the cultural tourism sector, promoted the integration of agricultural tourism, cultural tourism and sports tourism, and created a third space, a large grass pile, a caravan camp, a water world and other projects, so that tourists have to see, have to eat, have to live, have to play, and have to buy, "Since the opening of the park, the scenic spot has received more than 1.3 million tourists, the number of people in a single day has exceeded 100,000, and a picture of 'pastoral town, beautiful life' has slowly unfolded." ”

"At the same time, we also use the experience of tourists to grasp the elements, from the perspective, mentality and feelings of tourists to improve the elements of cultural tourism, enhance the experience of cultural tourism, so that tourists can feast their eyes in Gao'an, eat in Gao'an, live in Gao'an's home, and come to Gao'an and be happy." Kang Jian said.