Schneider Electric was awarded the deputy director unit of the Digital Service Center of Guangdong Housing Association

BEIJING, China, November 22, 2021 – Recently, the Guangdong Real Estate Industry Association successfully held the "8th General Assembly of the Guangdong Real Estate Industry Association and the Celebration of the 30th Anniversary of the Establishment" in Guangzhou with the theme of "Standing By The New", where many government leaders, experts and scholars, leaders of real estate enterprises and executives of industrial chain enterprises gathered together to explore the future development of the real estate industry. As a digital transformation expert in the field of global energy management, Schneider Electric was invited to attend the conference and delivered a keynote speech on "Helping the Dual Carbon Initiative to Achieve Sustainable Development in the Real Estate Industry", which provides a new and feasible strategic perspective for the digital transformation and sustainable development path of the real estate industry. At the same time, with its leading digital technology capabilities, rich experience in digital transformation and profound influence in the real estate industry, Schneider Electric was awarded the deputy director unit of the Digital Service Center of Guangdong Housing Association.

In the face of the opportunities and challenges brought about by the new market, new models and new rules of the industry, the Guangdong Housing Association has accelerated the construction of an industry-leading system of "green, responsibility, credit and technology" and a real estate industry chain service system, serving and leading the industry to "grasp the new development stage, implement the new development concept, build a new development pattern", establish a "new real estate concept", and promote the transformation and upgrading of the industry to provide space and services for the development of all walks of life in the national economy.

Under the background of "double carbon", taking the road of green and sustainable development has become the consensus of the real estate industry, and the investment and layout of digital construction have become one of the core battlefields of the competition of housing enterprises. Wang Shao, president of the Guangdong Real Estate Industry Association, said that in the process of building a new development pattern in the future, it is crucial to cooperate with leading technology enterprises to promote the landing of digital strategies and service technologies. Guangdong Housing Association Digital Service Center aims to provide digital strategic services such as consulting and top-level planning for the digital transformation of enterprises, and the association will give full play to the value of condensing excellent resources to build a service platform, and work with Schneider Electric to accelerate the industry towards digital transformation.

Lu Zhiyong, head of Schneider Electric's sustainable development consulting business, said at the development summit that under the guidance of the "double carbon" goal, moving towards sustainable development will be a new challenge and new opportunity for the real estate industry in the future, which is bound to drive a new round of industrial structure transformation. Schneider Electric believes that digital capabilities are the key to being able to move forward in an era of change. As a systemic change, "carbon reduction" and "digitalization" need to be carried out throughout the entire life cycle of building products, and Schneider Electric will work with customers for the next 30 years with digital technology expertise and sustainability experience.

As a practitioner and enabler of sustainable development, Schneider Electric actively explores the path of sustainable development in all walks of life, and promotes industrial transformation and upgrading based on innovative digital solutions. For the real estate field, Schneider Electric can provide a combination of soft and hard digital life cycle solutions, covering all stages of design, construction, operation, property management, etc., and truly achieve green development and sustainable development while empowering products, services and operational upgrades.

At the event site, Schneider Electric also showed the guests a series of advanced concepts, practical experience and innovative digital solutions on digital transformation and sustainable development, which attracted the participants to stop and visit.

With the tightening of policy regulation and control and the intensification of industry differentiation, major housing enterprises have ushered in unprecedented transformation challenges. Schneider Electric will be based on its own digital technology accumulation and profound industry insights, with digitalization as the core drive, with integration and linkage as the development path, to help create a new high-quality development ecology of the whole real estate industry chain, and work with the Guangdong Housing Association and housing enterprise partners to create a green and sustainable future.