The three words "tall" may be the best summary of the development process of Station B in recent years.
Since Station B officially stepped onto the road of commercialization, more and more public figures, official media and even social organizations have settled in Station B to listen to the voices of young people and communicate with them, jointly building Station B from a video website into a comprehensive community.
On November 15, another field giant, the "Chinese Consulate General in Osaka", settled into this big family and met with the users of Station B.
In the first video, Xue Jian, the Chinese consul general in Osaka, uses the camera to guide the audience to understand the daily work of the consulate general and the closer side of diplomats:
Xue Jian knew that in the public perception, diplomats and high-ranking officials were honored as serious and inaccessible positions. Therefore, together with the mascots of the Consulate General, he not only showed their daily and two-dimensional side, but also showed their determination to help the Chinese in Japan and consolidate Sino-Japanese friendship.
Then, Xue Jian showed that at the worst time of the epidemic, the Consulate General distributed health kits and Spring Festival bags to compatriots. Because the process of display is so "textbook", many viewers have called it "TV shopping" with bullet screens.
Of course, more people are grateful, and many Chinese in Japan have received health kits and Spring Festival bags from the Consulate General and thanked the workers of the Consulate General in the form of a bullet screen.
Seeing Xue Jian's pro-people side, many people's "DNA moved", and they left messages in the comment area, suggesting that the official send a little more content related to the second dimension. Because compared with other consulates, the painting style of the Chinese Consulate General in Osaka can be "grounded".
In addition to daily release of current affairs and politics and the promotion of China's excellent culture, the Chinese Consulate General in Osaka will also work with major domestic game manufacturers to promote related matters through games.
Just some time ago, the Consulate General jointly cooperated with the popular mobile game "Original God" to produce a short anti-fraud propaganda short to remind overseas Chinese and ethnic Chinese to be vigilant against telecommunications fraud.
In the comics, Ying and Paimon are "involved" in a smuggling case during their travels, at which point the NPC in charge of "handling the case" promises to turn a blind eye to Ying as long as he can deliver a huge amount of magic.
On the pretext of going back to prepare for the Magic, Ying informed the real Celestial Leader to arrest and bring the fraud gang to justice.
This interesting anti-fraud small comic was praised by many netizens at the time, and it was also surprising that such a diplomatic representative office as the Consulate General would also link up with the game.
Similarly, during the epidemic, the Consulate General also serialized several issues of popular science cartoons to remind the Chinese people to pay attention to precautions.
These issues of the comic, modeled on the model of "Working Cell", compare architecture to the human body, and the virus to the human body, and explain how to invade the human body through the way the virus visits.
In the follow-up plot, the comic also popularized how to wear a mask correctly; how to control RNA and produce new viruses after the virus enters the human cell; and how immune cells can resist the virus.
With these easy-to-understand plots, many netizens also learned about the harm of the virus and said that they would improve their awareness of prevention.
As the Ministry of Foreign Affairs, in addition to using the two-dimensional culture to remind the Chinese in Japan, the Consulate General is also keen to promote the two-dimensional culture with Chinese elements to the Japanese. For example, since the popularity of Tang Keke, a Chinese character in the "Love Live" series, the Consulate General has used Japanese to introduce this chinese character without stereotypes to Japanese netizens.
During the Spring Festival, the official account of the Consulate General on the outer network also adopted the role image in "Original God" to popularize the Spring Festival culture to foreign netizens;
During the later Lantern Festival, Zhaohe and Yingrui in the "Blue Sea Route" were also used as hetu to popularize the knowledge of the Lantern Festival.
It is precisely by using the two-dimensional culture for publicity many times that the Chinese Consulate General in Osaka has established an approachable image in front of Chinese and Japanese netizens, and because of this, the entry into Station B can cause great repercussions in a short period of time.
Of course, such a response also benefits from the continuous strengthening of the export capacity of China's two-dimensional culture.
China's cultural output has always been in a weak position, and in the field of animation, the emergence of young works has made the field a weak one.
Culture cannot be exported, which leads to foreigners only being able to understand Chinese culture from past books, film and television works. In the 1970s and 1980s, costumes and martial arts movies were the main force in the export of Chinese culture.
Bruce Lee, as one of the most well-known martial arts stars in the world at that time, some of the characters in his works can even become a weather vane. For example, in the "Dragon Fight Tiger Fight" starring Bruce Lee, the "Sister Li" played by Mao Ying, who is known as the "female version of Bruce Lee", is a "bun head + cheongsam" shape.
With this hollywood film, more and more foreigners have learned about Chinese culture and Chinese image, and these impressions have also influenced the portrayal of Chinese characters by foreign creators later. For example, Chun Li in "Street Fighter" and Li Berry Ling in "Magic Card Girl Sakura" are all images of bun heads.
Such impressions gradually took root in the hearts of foreigners, and with the weakening of Chinese cultural exports, foreigners could not renew their impressions of Chinese, so that in subsequent creations, they could only always quote these stereotypes from the past to shape Chinese characters.
Fortunately, these stereotypes have also begun to change as the intensity of Chinese cultural export has been strengthened.
For example, the popular "Original God" in the past year, although this game is controversial in various aspects, it will not be discussed here, but will focus on cultural output.
The world view in the game is a multicultural fusion, and the settings of different regions refer to the culture of various countries in reality, and as a domestic game, "Original God" is naturally in the region based on the national archetype.
It is not difficult to find that the Liyue area is based on Chinese culture, blending Chinese architecture, costumes, ancient texts, lantern riddles and other folk customs, even scenes outside the town are based on zhangjiajie, Huanglong and other well-known scenic spots.
The sophisticated production has also aroused the interest of foreign players to learn about Chinese culture, and after the success of the Riyue area, there has been a wave of foreigners wanting to learn Chinese on the Extranet. And with the continuous outing of the circle of "Original God", foreign regions also use the elements in the game to drive business or encourage players.
In the Philippines, medical staff in some cities used the image of the game to make vaccination posters to publicize the necessity of vaccination, and the incident was also reported by local television stations, in a sense, it was also publicized for the game itself, further improving the export capacity of Chinese culture.
In "Original God" and its Characters based on Chinese culture, there is naturally no so-called "bun head + cheongsam", but on the basis of retaining the characteristics of Chinese clothing, more innovative elements are added that can satisfy the player, more aesthetic and virtual sense.
As the image of these characters becomes fuller, foreign players can also update their stereotypes of Chinese characters through these characters.
In addition to these Chinese characters with traditional elements, the modern image of Chinese has also been recognized by foreign audiences through other characters, and Tang Keke, who has recently frequently appeared in the circle, is the most typical representative.
Similarly, as a character who grew up in China, Tang Keke can be regarded as a collection of characteristics that Chinese students should have: strong mobility, not over-reading air, good academic performance (after all, Shanghai is the king of the volume), weak sports, the pursuit of trend culture... With this image, foreign audiences also indirectly recognize the new side of Chinese.
Thanks to these cultural exports, there are also many voices on the extranet that want to learn Chinese and understand China, and the Chinese Consulate General in Osaka, which promotes Sino-foreign friendship, naturally wants to keep up with the trend of young people and use these positive Chinese cultures to win more people's attention.
At this point, it is not surprising why a diplomatic representative office will "two" up.
It is believed that in the future, the export capacity of Chinese culture will continue to strengthen as more and more excellent ACG works and their roles go abroad.
And with the strong backing of the Consulate General as a support, Chinese creators will inevitably have greater confidence to export our own culture.