The most anticipated creative event of the year is being held
Known as the "Oscar of the Creative World" by domestic creatives, the Golden Rewards International Festival of Creativity is being held from October 12 to October 15 with the theme of "Sustainable Growth".
Seesaw co-branded world-class brand design cup body
Seesaw and Marimekko, a world-class Finnish designer brand, have teamed up to bring together a "Kukkatori" themed co-branded collection.
Founded in 1951, Finnish designer brand Marimekko has become the No.1 local fashion brand in the hearts of Finns with bold print patterns and bright color combinations.
"Marimekko's mission is to 'create a lifestyle for people with vitality and pleasure at its core', and based on its unique printED DNA, marimekko continues to push the boundaries of art, fashion, design and architecture to produce a rich range of products that meet every aspect of people's daily needs."
Seesaw is the first coffee brand jointly cooperated by Marimekko, and it is worth mentioning: the first sports brand jointly cooperated by Marimekko was Adidas.
Chengdu Taikoo Li & Alipay Naked Eye 3D Event Marketing
Recently, the incident of "don't go to Alipay to search for "I cracked"" has attracted the attention of many netizens, and the circle of friends of the headline jun has been brushed ⬇️ by this picture.
It turned out that this was an event marketing done by Alipay, as long as the search for words such as "I cracked" and "broken screen insurance" in Alipay, the mobile phone will appear realistic screen cracking effect. I also went to operate the hand owe, although I knew it was fake, but when I saw it, my heart still trembled...
Along with the headline jun "trembling" are the citizens of Chengdu, who have always believed that the 3D screen in Taikoo Li is broken... In fact, this kind of "broken screen" reverse thinking operation has been a big brain hole, coupled with the naked-eye 3D black technology blessing, it can arouse the curiosity of users who want to search, especially in crowded public places, can create topics in a short period of time.
SM "Korea Wave Naked Eye 3D LED Display"
Click on the link to see the details: New Circle Things ※ There are always some people and things in the past, and there are always new things happening
Naked-eye 3D Sanhua cat in Shinjuku Toguchi Plaza, Tokyo
"Big Toy" Giant Toy, glasses-free 3D display
Chengdu Chunxi Road "spaceship" naked-eye 3D display
Xiaomi Mi 11 naked-eye 3D CG creative ads
Naked-eye 3D refers to a technology that enables stereoscopic visual effects without the help of external tools. The emergence of this technology has eclipsed other LED large screens, and at the moment when the adsorption of new media on advertising continues to increase, print media advertising has an incredible reverse flow. As a result, major shopping malls began to tap the "gold potential" of 3D advertising screens.
Rolls-Royce's new crisis
Recently, Rolls-Royce invited chen zhen, a famous car critic, and Lin Han, founder of Mumu Art Museum, and Lei Wanying (late evening) to help promote it. Wanwan is one of the earliest internet celebrities in China's internet industry, she was active in Douban in the early days, and continued to make herself a star in the later stage.
Soon, the video was played more than 2.3 million times on Weibo and liked more than 300,000 times; if you compare the cumulative playback of all rolls-royce videos on Rolls-Royce Weibo with 4.786 million views, and the basically 3-digit number of likes, this video is equivalent to accounting for 48% of the total number of views of all rolls-royce videos, and the number of likes reaches 3,000 times that of its daily Weibo.
However, a closer look at the comment area found that it was directly "exploded" in situ, most of which were voices of doubt and criticism, and the comments of netizens pointed directly at Lin Han, the founder of Mumu Art Museum, and the couple of late evening. Many car owners bluntly said that the invitation to the late night endorsement instantly lowered the style of the Cullinan BB version (Black Badge) owner, and even some car owners said that Lin Han and the late couple endorsement pulled down the level of Rolls-Royce, and wanted to sell the newly bought Rolls-Royce at home to buy Bentley.
Perhaps what the brand side Rolls-Royce did not expect is that Lin Han, who is eager to protect his wife, faced with doubts, directly left a message below the official micro to rebuke the suspected owner, and even private messages to some netizens, posted the driving license to prove that it did have a Rolls-Royce phantom, and replied under the owner's comments that posted the Rolls-Royce and Richard Miller watches, mocking the other party for not being the owner.
This practice has triggered the dissatisfaction of netizens and car owners, and netizens have also "bottomed out" the "black history" of the husband and wife, for example, questioning the mumu art museum's neglect of workers' lives, "because the construction site is not a safety hazard, a worker died, the attitude after the accident is vague, and the vain attempt to get by."
Through the investigation of the sky eye, it can be seen that Mumu (Beijing) Art Consulting Co., Ltd., a company affiliated to Mumu Art Museum, was indeed sentenced to an administrative penalty of 340,000 yuan for the death of a worker caused by a high-fall accident in March this year.
At this point, the Weibo comment area under the Rolls-Royce advertisement has completely become a scene of mutual tearing between advertising spokespersons and netizens. A commercial film shot for choosing a controversial spokesperson has continued to damage Rolls-Royce's brand image.
Lan Xiang has a new advertisement, Grandpa Qingjie!
Recently, Lanxiang has changed its usual bold painting style and launched a new advertisement that is fresh and healing.
Chanel bid farewell to WPP and held hands with Hongmeng! Click on the link to see the details: New Circle Things ※ There are always some people and things in the past, and there are always new things happening
Recently, chanel, a major global luxury brand, transferred its global media from WPP to Omnicom Group after a comparative draft, and this appointment will take effect in January 2022.
According to a person familiar with the matter, the team serving Chanel this time will be located within Pindi (PHD), and global media spending is expected to be $500 million. In 2020, CHANEL spent $1.77 billion overall on brand support activities.
In 2013, Chanel began appointing WPP with full responsibility for media, creative and digital marketing, with the latter setting up a dedicated "Plus" service team for Chanel, drawing on the resources of Ogilvy, Trans media, MEC (now Wavemaker) and AKQA.
Chanel said in a statement: "After months of competition, we confirm the appointment of Omnibuy as a new global media agency, and we have been particularly impressed by their strategic approach, understanding of the brand and ability to organize around our needs. We would like to thank WPP for its valuable advice over the past 20 years for our development. ”
Haval X Dunhuang Museum, creating a "breaking the circle" effect
On September 30th, in Dunhuang Crescent Spring Square, a trendy national tide theme pop-up store launch ceremony kicked off the activities of the Haval brand and the Dunhuang Museum to create a joint season.
This is the first time that the Haval brand has cross-border cooperation with traditional cultural IP, under the guidance of the theme of "Dunhuang Zhengguo Chao" activity, Haval H6 Guochao Edition, as the brand ambassador of this event, will carry forward the cultural charm of Dunhuang through multiple intellectual and interesting ways, and create a new trend of national tide.