"Mohe Ballroom" suddenly burst into flames, and the search popularity of Mohe travel guides rose by 166%

2021-11-21 08:49:35

Surging Financial News

Recently, a report released by Mafengwo shows that with the opening of the "Winter Olympics", the fiery degree of ice and snow experience has escalated again. Mafengwo data shows that since Lidong (November 7), the search terms related to "ice and snow" between November 9 and November 15 have increased by 234% week-on-week on the platform, followed by "hot springs" related searches with a 155% week-on-week increase.

It is worth mentioning that recently, the song "Mohe Ballroom" has been listed on the hot list of multiple music platforms. With the explosion of the song, the search popularity of "Mohe Travel Guide" in Mafengwo Station immediately increased by 166%, and the search popularity of "Mohe Ballroom" increased by 430%. A few days ago, the official Douyin number of the Mohe Bureau of Culture, Sports and Tourism also released the current appearance of the Mohe Dance Hall, indicating that this dance hall has always been there.

In terms of destinations, data released by Mafengwo and Tencent Culture and Tourism shows that Sanya, Shanghai, Guangzhou, Chongqing, Harbin, Beijing, Xishuangbanna, Xiamen, Zhuhai and Changbaishan are among the top 10 popular destinations in winter. Among them, among the many winter holiday destinations, Changbaishan has the highest increase, with a month-on-month increase of 240% in the past month.

(The Paper's reporter Tang Yingying)

Editor-in-charge: Yingying Tang

"Mohe Ballroom" suddenly burst into flames, and the search popularity of Mohe travel guides rose by 166%

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