Xiaopeng Automobile officially announced the brand renewal
Text: Understand the original CheDi Cai Limei
On the eve of the 2021 Guangzhou Auto Show, Xiaopeng Automobile officially announced the brand renewal. Compared with the previous Xiaopeng Automobile LOGO, the new brand logo will continue the deformation of the letter "X", but with sharper corners, resembling the two wings of Shu. He Xiaopeng, chairman and CEO of Xiaopeng Automobile, said, "It is difficult to define the Xiaopeng brand with an 'automobile company' today. ”
In addition to the new LOGO, Xiaopeng Automobile also announced a new medium and large SUV - Xiaopeng G9. He Xiaopeng said that this car is Xiaopeng's first product designed for global consumers, and it is also the first model to carry Xiaopeng's new brand logo. It is reported that the new car will make its debut at the Guangzhou International Auto Show, which opens on November 19.
Left: the original LOGO; right: the current LOGO
For the interpretation of the new LOGO, the official said that "X" represents the "X" in the explorer "eXplorer", which means that Xiaopeng breaks through the boundary and has the courage to explore the no man's land of science and technology; the whole looks like a pair of Shu spread wings, which the official said means that "Xiaopeng uses wisdom foresight and scientific and technological strength to promote continuous change in travel to a smarter, more dimensional, and more low-carbon future." ”
In fact, this is not the first time that Xiaopeng Motors has replaced the LOGO. On the way to the high-end field, Xiaopeng still faces many doubts and challenges, for some netizens to propose, "Xiaopeng should change is not the LOGO but the brand name", He Xiaopeng responded positively: "Never change the name, to use the ordinary name, do not ordinary things." ”
He Xiaopeng responded positively: "I will never change my name, I will use ordinary names and do unusual things."
He Xiaopeng said that the new LOGO is more in line with Xiaopeng Automobile's positioning as a "future travel explorer", determined to drive the development of the new energy automobile industry and help China achieve carbon neutrality goals.
Xiaopeng Automobile officially said that its NGP automatic navigation assistance driving mileage has reached 11.98 million kilometers, and the cumulative memory route of parking memory parking has reached 20,731. When smart cars are popularized, every bit of technology accumulation may become the key to Xiaopeng Automobile's consumer recognition.
He Xiaopeng, Chairman and CEO of Xiaopeng Motors
It can be seen that the 7-year-old Xiaopeng Automobile brand is embracing the era of change with a new attitude. At this renewal event, He Xiaopeng said, "The spiritual source of Xiaopeng brand's continuous development is the courage to explore: do things that are very Cool and have great value without fear of failure, and do difficult but correct things." ”
In He Xiaopeng's view, becoming an explorer of future travel is Xiaopeng's new brand positioning. "Because we are more focused on the future and have a more ambitious vision, we need a new Xiaopeng to carry."
Xiaopeng Automobile's new medium and large SUV - Xiaopeng G9
In addition, Xiaopeng Automobile also announced a new medium and large SUV - Xiaopeng G9. It is understood that the Xiaopeng G9 will be the first model equipped with the new brand logo of Xiaopeng, and it is also a flagship model of the Xiaopeng brand that is truly based on internationalization and meets global standards.
The launch of Xiaopeng G9 can be seen as a signal for Xiaopeng to make efforts to high-end products. It is reported that the Xiaopeng G9 will be officially listed in 2022, which may subvert users' perception of smart cars. As for the price of this new car, I don't know how much your psychological expectation is?