Author / Erl
Douban opened a score of 4.9, "Lady Huozhu" made an unfavorable start, but the sluggish reputation did not prevent it from setting off hot topics from multiple dimensions.
From the appearance and acting skills of Yang Mi and Chen Weiting, to the side LINE CP carried out by Xu Kaicheng and Chen Xiaohong in the play, "Lady Hu Zhu" does not lack discussion.
What's more, it is a head film and television drama set for S+ on the platform, and even the configuration of OST has gathered the popular singers of the current film and television drama OST.
Zhou Shen and Zhang Bichen each took up the banner of the opening credits, singing "Kiss without Distraction" and "Engraving" respectively, and Zhang Liangying also sang a song "Once in a Lifetime", which is known as "Emotional Theme Song".
The remaining interludes of the entire soundtrack album were assigned to The Chinese singer Yuan Sheng, who had sung the interlude for the hit drama "Liu Li", as well as Li Qi, the champion of the second season of "The Voice of China", and Zhang Lei, the champion of the fourth season. Well, plus Zhang Bichen and Zhou Shen also won the championship and the round of 16 in the third season of "The Voice of China", which was "shake people" from "The Voice of China".
As the OST market of film and television dramas becomes more mature, it can be seen through the soundtrack album of this S+ film and television drama that OST marketing has completed the transition from movies to film and television dramas, and the singers waiting to take root in this soil have long been talented.
Singers, love beans, actors, they are all singing OST
"Lady Huozhu" can really afford the configuration of S+, Zhou Shen, Zhang Bichen, Zhang Liangying and other singers, almost dominate all the popular film and television OST at the moment, this year's loud film and television drama "Children of the Qiao Family", "Ancient Dust", "Long Song Line", etc., the movie "Changjin Lake", "White Snake 2: Green Snake Robbery", all extended olive branches to them.
The invitation resources of film and television OST are quite rich, in addition to the popular singers to be distributed to the pie, the following types of artists have also made great contributions to the film and television OST.
Image source: Funji
The first category is undoubtedly a professional singer such as Zhou Shen, Zhang Bichen, zhang Jingying, according to Funji statistics, since 2019 to August this year, 43 singers have sung more than 10 OST during the period, and professional singers can almost reach 40.
The number of professional singers is also the largest number of OST, such as the top three Cui Zige, Hu Xia, and Sun Nan, with 79 songs, 76 songs, and 67 songs respectively. Among the three popular OST singers collected by "Lady Hu Zhu", Zhang Liangying ranked 5th with 55 songs, Zhou Shen ranked 9th with 55 songs, and Zhang Bichen ranked 21st with 29 songs.
The second is the love bean star, Funji statistics of these 43 OST singers, Duan Aojuan, Zhang Zining, Lai Meiyun are members of the draft girl group, ranked 39th Lu Han, was also an idol artist, and then in "Return to Twenty Years Old", "I Am a Witness" starred and sang OST, more play singer attributes, for the movie "Sky Hunt", "Ferryman", "Star Wars: The Force Awakens" to sing the theme song and promotion song.
Like Duan Aojuan and others, members of boy and girl groups who have debuted in recent years have the opportunity to receive a big cake of self-made dramas or movie OST on various platforms.
In the front, there was Rocket Girl 101, and then there were hard candy girl 303 and THE9 contracted a large number of film and television drama OST interludes. Taking Hard Candy Girl 303 as an example, Vocal member Xilinayi Gao once sang a song "Red Dust Don't Fool My Youth" for the hit drama "You Fei", and together with INTO1 member Mika, sang a song "Fall in Love" for this year's hit sweet pet drama "You Are My Glory".
The third category is the film and television drama starring, the most well-known is the "Chen Qingling" that opens the OST charging model, up to Xiao Zhan, Wang Yibo, the two starring actors, down to Bin, Wang Zhuocheng, Liu Haikuan and other supporting actors, all unlocked the singles of their respective roles, and even the juvenile group in the play, there are also chorus singles.
It is not uncommon for a lead actor to sing an OST, and one phenomenon is that the more plays the actors participate in, the more opportunities there are to sing OST.
Last year, Ren Jialun sang three OST songs, namely "Heart Wall" of "Under the Golden Dress", "Twin" of Autumn Cicada, and "Dead Words" of Twilight White Head. This year, he starred in "Zhou Sheng As Old" and "Don't Say Goodbye", and also had tailor-made theme songs for them.
It is easy to lead songs by drama, but it is difficult to bring songs by people
With the participation of singers, love beans, and actors, OST's tricks are playing more and more. There are customized tracks for characters, film and television series promotion songs, concept songs, and more interludes, theme songs, opening and ending songs...
There are many types of OST, but the popularity depends on their own luck, there is a saying called "bad film out of the divine comedy", but it can not be completely used as a fixed formula for OST out of the circle.
The birth of "Divine Comedy" and "Hot Song" requires a variety of factors: on the one hand, hot dramas can often drive OST out of the circle, but need to be deeply integrated with the plot; on the other hand, veteran singers, love bean artists, film and television drama stars with a fan base, compared with the new generation of professional singers, often have more ability to drive their works out of the circle.
Most of the popular songs that audiences are familiar with are the annual hot dramas.
Once dominated KTV and street shops, "Cool" is from "Three Lives and Three Worlds and Ten Miles of Peach Blossoms", "Do You Know It Or Not" is from "Do You Know If It Should Be Green Fat Red Skinny", "Not Stained" is from "Fragrant Honey Sinks Like Frost"...
"Last Dance", which once brainwashed the audience, also after the popular drama "Want to See You" became popular in one fell swoop, the song released in 1996 achieved a second popularity in 2020, with an average daily playback increase of 174 times.
Of course, there is no shortage of successful cases in the conclusion of "bad films out of the Divine Comedy", such as Guo Jingming's "Little Times" series, which made "Time to Cook Rain" popular, "The Great Wall" that made the old strategist "late and unsafe", and "A Bridge of Fate" quite out of the circle.
However, such a prerequisite is also that THE OST empathy should be strong and adapted to the plot picture.
The popular sweet pet drama "Double World Pet Princess" series, the play itself is only a small fire in the circle, but the theme song "Nine Machines" has become a popular song for secondary creation, and its antique rhymes and lyrics are very suitable for a large number of costume two-creation videos.
In contrast, the probability of a singer carrying a fire OST is much smaller.
Zhou Shen, who sang the opening song "Kiss without Distraction" for "Lady Hu Zhu", the audience recognized his identity as an "OST singer", but except for a song "Big Fish", in fact, Zhou Shen sang not many OST out of the circle.
The OST that he sang in plays such as "Like Jade in the Heart" and "Ancient Dust" in the past two years was not as popular as the play itself, and even this song was buried in the MASSIVE list of OST and replaced by the next work.
On the contrary, Zhou Bichang's "The Most Beautiful Expectation" reached a QQ music collection of 1 million+, NetEase Cloud music reviews/likes 100,000+, Kugou music reviews 100,000+, YouTube playback 10 million + Grand Slam achievements, the song is from the 2018 performance drama "Cocoon Town Strange Edge", which is the result of the drama is not red, and the red milk of people is out.
Nowadays, hot songs often achieve each other with hot dramas and singers. Blockbuster songs such as "Know It or Not" and "Cool And Cool", because the melody is beautiful and catchy, coupled with the singer's interpretation of emotions, are often bound to the highlight scenes in the original drama, and only have the effect of 1+1>2.
For example, "Cool Cool", in the take-off stage of film and television drama topic marketing, during the broadcast, everyone expected yang Mi's "Susu" to jump off the famous scene of Xiantai, and accompanied by Zhang Bichen singing the lyrics of "Cool And Cool Providence, Falling into mortal dust hurts me", the audience's accumulated emotions were vented with BGM.
Singing too much OST, will singers face limitations?
Some netizens in Baidu Tieba to the mainland seven female singers OST score inventory, Li Yuchun, Zhang Liangying, Shang Wenjie, Tan Weiwei, Yu Kewei, Zhang Bichen seven female singers, from QQ music collection 1 million +, NetEase cloud music reviews / likes 100,000 +, Kugou music reviews 100,000 +, YouTube playback 10 million + four platform data standards, Yu Ke only 13 songs, Zhang Liangying has 12 songs, Zhang Bichen has 10 songs to reach the indicator.
However, among all the OST they sang, Zhang Bichen's probability of reaching the target was more than 30%, and Yu Kewei and Zhang Liangying were 18% and 17% respectively.
Since 2019, the number of OST sung by Zhang Bichen has only reached half of the latter compared with the number that Zhang Liangying has accumulated since 2006, but Zhang Bichen has popular tracks such as "Year Ring" and "Cool Cool", although it is difficult to become an "OST sister" in terms of quantity, but in terms of recognition, Zhang Bichen has achieved a rapid climb.
Similarly, Zhou Shen, who only opened the road of OST singers in 2016, with the help of a "big fish" strength verification, now the number of osts sung has almost the same as Zhang Liangying.
Having a hot drama OST opens its popularity, which is an excellent errand for the new generation of singers. Therefore, it is not difficult to understand that a large number of talents have poured into the OST circle and tirelessly sang OST for film and television works.
However, although OST is fragrant, for singers, to sing the OST that is familiar to the audience, not only to work more on the music production itself, but also to give luck to "metaphysics", especially in the field of film and television dramas, the current network broadcast to the opening credits option, resulting in OST to the audience opportunity, part of which will depend on the participation of the music itself in the play.
Singers with red songs, OST out of the circle is more focused on whether the play itself is out of the circle. No matter how famous the singer is, it may not be able to drive the OST out of the circle.
Even Faye Wong, who sang the promotional song "Wish" for "My Father and Me", without the connection between the plot and OST, it is difficult to achieve the same high volume as "Hurry That Year".
It is sad to say that after an OST is sung, the help of the singer's own influence is more and more weakened, but it depends on the spell of the film and television drama itself, the more popular the play, the more OST is closely related to the highlight scene, the greater the chance of the song becoming popular.
At the same time, these singers began to face new problems: as a singer, through the hot drama OST for many years to achieve popularity, cookie-cutter love songs, burning song melodies, will bring limitations to singers?
On the Internet, many netizens have tiredly provoked the topic of "Zhou Shen sings a few osts", but the new job opportunities opened by OST may have made Zhou Shen have no time to take care of the problem of "internal friction".
After all, when the film and television works market is still caught in various creative problems, the audience is busy discussing whether Yang Mi and Chen Weiting's acting skills and costumes are qualified, and it seems that there is no extra attention extended to OST, and whether the creation of the soundtrack is also uneven.
As long as the audience is still willing to participate in the OST extreme challenges such as "Cool Cool" and "Big Fish" in KTV, OST singers still have food to eat.