13 years ago, the king of Shanghai was robbed, and the foreign capital of 5.1 billion yuan picked up the leak and re-entered the magic capital, and the micro-business godmother Zhang Tingdu invested in the shares

Source of this article: Times Finance Author: Ma Shuxuan

Image source: Visual China

Following the transfer of its office project in Yangpu, Shanghai, to ByteDance in July, Tishman once again targeted Shanghai.

On November 17, according to the news of Shanghai Land Market, the E2-03 plot of 34 Hills in 113 Street, Tianshan Road Street, Changning District was jointly bid by Shanghai Changyi Real Estate Development and Operation Co., Ltd. and Shanghai Changli Enterprise Development Co., Ltd., with a transaction price of 5.09 billion yuan.

According to the data, the shareholders of Shanghai Changyi Real Estate Development and Operation Co., Ltd. are Shanghai Shi Yaoyue and Private Equity Investment Fund Partnership (Tieshimen Equity Investment), Shenzhen Lala Management Service Consulting Co., Ltd. and Shanghai Tinghong Enterprise Management Partnership (Limited Partnership). Shanghai Tinghong Enterprise Management Partnership (Limited Partnership) was once a subsidiary of Tishman Real Estate Consulting (Beijing) Co., Ltd., and then the company introduced Shanghai Darway Trading Co., Ltd., which was founded by actors Lin Ruiyang and Zhang Ting. The other party, Shanghai Changli Enterprise Development Co., Ltd., is a state-owned asset of Shanghai Changning District.

On the 18th, the official news of Tishman Gate pointed out that the total area of the project is more than 163,000 square meters, located in the center of Shanghai Hongqiao Economic and Technological Development Zone, which will include Grade A office buildings and high-end commercial facilities, becoming another landmark project of Tishman Gate.

According to times finance, this participation in the acquisition of land plots in Changning District is not the first cooperation between Tieshimen and Lin Ruiyang and Zhang Ting. Previously, in June 2020, TST, a micro-business makeup brand owned by Lin Ruiyang and Zhang Ting, bought the No. 2 office building in the Jingyao Qiantan project for a total price of 1.76 billion. The project is an urban complex project integrating office, commercial and residential developed by Tishman and Lujiazui Group in cooperation, and opened on August 23, 2019.

From actors to businessmen, Lin Ruiyang and Zhang Ting are quite successful cases in the entertainment industry, involving industries ranging from skin care products, clothing, to real estate.

According to public reports, Lin Ruiyang started from the real estate business in 2012, with "real estate brokerage" companies such as Shanghai Shangyang Investment Management Consulting Co., Ltd. and Shanghai Xinjiyang Real Estate Consulting Co., Ltd., and then jointly established Shanghai Darway Trading Co., Ltd. with his wife Zhang Ting, mainly doing micro-business malls, founding the TST skin care brand, and rapidly expanding brand awareness through the investment and endorsement of entertainment celebrities.

In 2018, TST Yu also officially entered the field of smart daily necessities on behalf of the TIN MM project, and in 2019, Lin Ruiyang and Zhang Ting announced their official entry into the field of clothing and fashion. Online live broadcast, offline factory opening, only a company in Dalway has won the tax champion in Qingpu District with an annual tax payment of 2.1 billion yuan.

However, the two men's business landscape is not flawless. On September 16 this year, Zhang Ting cancelled nine companies that had just been established in the first half of the year, with a registered capital of 45 million yuan and a total amount of up to 405 million yuan. The move also triggered a heated discussion among netizens, some netizens questioned its efforts to avoid being investigated for tax evasion, and some netizens speculated that it was related to the freezing of assets caused by the filing of the case in July, and the latter's case was said to be suspected of pyramid schemes.

Despite the controversy, the career development of Lin Ruiyang and Zhang Ting seems to have not been affected. This participation in the Tishman Shanghai Changning project is also inseparable from its existing industrial background. According to the land transfer contract, it is recommended that the land plot focus on the development of the headquarters economy, and introduce the Internet + life service industry, fashion creative industry, big health, artificial intelligence, financial services industry or headquarters enterprises.

According to public information, Tishman has entered the Chinese market since 2006 and currently has more than 2 million square meters of development projects, which is a large-scale foreign real estate enterprise in China. The capital raised, including RMB funds and M&A capital, exceeded RMB 10 billion.

However, unlike the high turnover model of mainland real estate enterprises, in the 15 years since entering China, Tishman has only a few projects in China, and mainly revolves around first-tier and new first-tier cities.

In 2008, under the macro background of the withdrawal of domestic capital from foreign investment, Tieshimen took off the "F plot" of Xinjiangwan City at a reserve price of 6.75 billion yuan, becoming the king of Shanghai at that time. However, it was not until 2011 that the project began to be started, and the project was named "Shangpu Lingshi". Previously, Tishman gate also introduced Shanghai local state-owned enterprise Shanghai City Investment Land Group, which acquired 36% of the shares of seven project companies established in The F plot of New Jiangwan City for 2.66 billion yuan. In 2012, it was rumored that Tishman gate intended to transfer two of its parcels of land in Shanghai's Xinjiangwan City for a total consideration of RMB4.8 billion.

After 13 years of acquiring the land in 2008, the project has not been fully developed, and in July this year, Tishman transferred to ByteDance the office project of about 195,000 square meters that Shangpu Lingshi is developing.

The development process of existing projects is slow, and in terms of new projects, Tishman has not been in a hurry. After the Shanghai Diwang project, Tishman's new projects in the mainland are also few.

In this regard, Chen Zhichao, CEO and senior managing director of Tishman China, once said, "Tishman has a long-term impact on the Chinese market. I always remember the global president telling me that Tishman was not working in China for ten or twenty years, and we started to look at investment in China with a century-old mentality. ”

For the Shanghai Changning project, Chen Zhichao said, "Tishman will build a green and sustainable world-class complex project here, and is committed to attracting the headquarters of well-known domestic and international TMT companies to settle in." ”