Text | Karakush
On a midsummer night in 1954, a young airplane head man, receiving a macho pink Cadillac, was so excited that he didn't sleep all night, and spent the night in the garden with his tail fins.
The man's name was Elvis Presley, which is Elvis Presley.
Last night, Cadillac's first pure electric car Lyriq officially opened pre-sale, and the story above was the beginning.
In fact, there is still a half-cut of the story: the next day this small powder was burned and destroyed...
But it also burned hopelessly into the king's heart. He ordered another one with his backhand, still a macho fan, or Cadillac. The most sincere love in the world is nothing more than that. For the rest of his life, he bought nearly two hundred Caddies and gave them to employees and friends.
This old thing is omitted and not tightened. It is important to elicit a gist:
Young people looking for a job to find a boss who likes Cady, it is easy to get started.
"The real luxury lies in the vanguard." Pioneers make the body of steel fascinating, and make industrial products look like they have some soul. The world's earliest styling design department was in Cadillac, and the first to use colored car paint in the industry was also Cadillac.
Even in the consumer goods world, the first to regularly introduce new products to the market was not Apple, but Cadillac.
Pioneering has always existed in cadillac's undertones.
There is a saying that it is very, very "bottom". In recent years, Cadillac has made solid achievements in the Chinese market, averaging more than 200,000 a year, which has nothing to do with pioneering. It's luxurious, more like wolfgang steakhouse's signature loin of ¥1,600.
As for the "vanguard", it and the story of Elvis Presley are folded in the course of history, never erased, but rarely remembered. Especially for today's young people, it may be like seeing the name "Elvis Presley", distant, strange, and confused. How can rock and roll be pioneered in the face of electronic music in the new century?
This Lyriq gives Cadillac's answer. Cadillac proposed, "We don't just want to build an electric car, we want to build a amazing journey." ”
First of all, do not engage in inner rolls, dry rolls yourself and yourself.
For example, in the press conference of more than an hour, what I remember most is the "33-inch ring curtain super retina screen". It has the picture quality of crushing peers and touching porcelain apples, and raises the car machine to the level of the ceiling of electronic consumer goods in one fell swoop.
It is a curved screen. The image transmitted to the brain by the general straight tablet through the retina is actually distorted, because the human retina is curved, and the angle of the curved screen and the retina are more matched, so the transmission picture is more realistic, more information, and the two ends are upturned, which is more convenient to click.
Its clarity is not affected by light, and it uses a multi-layer coating process with a reflectivity of 1.2%, compared with the mainstream of the industry at 2%. At the same time, the backlight partitioning technology is adopted, and 3375 partitions are backlit, and each area is controlled independently. Generally, the straight rough screen can only be turned on or off completely because the light of the backlight can only be turned on or off, so the dark grid screen will be white in a brighter environment; and Lyriq can make the black and white keys of life clear, and also show a righteous atmosphere in the big sunrise.
Its parametric indicators are very serious and can display a billion colors, such as the following figure, Lyriq can restore the color of the sunrise gradient. Its pixel density is said to exceed that of Apple's iPad Pro, so that it can seamlessly switch with excellent mobile phone screens, and uses 8155 chips to support image resolution capabilities.
An introduction, let people listen to Jun's words, think it is to listen to Lei Jun's words, very similar to the texture of a mobile phone conference, even Laliu Apple is the same.
At present, most of the pursuit of the car machine screen is to seek big, cool, in the super large screen, rotating screen, lifting screen after the noise of various things, Cadillac can also bring surprises, the whole point of other meaning. The cost is certainly huge, but it is still given to the whole series of standard equipment.
Similar efforts are still in the sound, Lyriq introduced studio-level AKG audio, the audiophile brand understands, 19 AKG speakers piled up a high-fidelity soundstage, and finely corrected the sound positioning, reduction, resolution and surround sense.
The last time I saw such a car to send audio operation or in the last time... The 2015 CT6 counts as one of the 34 BOSE sound systems. Cady's sound has always been BOSE, and since the introduction of AKG last year, the 2021 Careyd has been in use. It is more chic, more niche, more elite belonging, Cadillac is the only car brand that AKG cooperates with in the world, "you can only hear AKG in Cady".
Secondly, it gives smart cars too unified minimalist aesthetics, bringing a little classicism to the tone.
Its exterior lights, in addition to the in-line headlights, the grille is also designed as a luminous body, 58 light strips can be "lights, lights" grandly lit. Coupled with the illuminated logo, the exterior of the car is decorated with 736 LED light sources, which is the descendant of the sun (dog head).
Its door panels, laser-etched on the 40-year-old white beech tree pattern carved into a metallic luster, after a 26-color atmosphere light blend, with a rich imagination, you have a colorful beech forest.
In addition, there are noble crystal knobs, noble duck decorations, and noble lamp storage boxes, ordinary soft placements, all of which have the ancestral Rolex sense of sight. It is like a precision-cut gem in itself, with a skylight glass area of 1.83 square meters, sun protection friendly, 99.97% UV blocking rate, and zero translucent sunshades.
Third, it also humorously flirts with its peers.
Take the seat, for example. According to the survey, the seat comfort of electric vehicles is generally unsatisfactory. Lyriq's seat foam material is made of German material, which is generally used to fill baby pillows, with better resilience and support, and does not cause lumbar muscle strain on the far door.
Another example is the brake energy recovery mode, you can choose to close or adjust the intensity, there is a paddle that allows you to control the energy recovery intensity through the pressure of the hand, "the right to choose the driving mode is returned to the user."
It's hard to compare which is more in line with the modern avant-garde compared to the head-iron education users. In fact, many of cadillac's highlights are more refined than pioneering if measured by realistic vision. Avant-garde stuff is often accompanied by roughness, experimentation, and bugs, and Cadillac is in principle intolerable.
For example, its SuperCruise, based on lane-level high-precision maps, millimeter-wave radar, and cameras, can achieve high-level intelligent driving on domestic highways and urban expressways. It has been promoted for many years, and the application in the United States is quite mature, while the domestic strategy appears relatively conservative, but safe.
However, Cadillac is also struggling to grasp the relationship with modern avant-garde, first to keep up, and then to catch up. For example, the new generation now adds two new functions, command lane change and automatic lane change, during the cruise, you can hit the turn signal to change lanes; the system can also judge the car condition beyond the slower vehicle in front of it.
This change permeates everything. For example, they have also established APP and WeChat Mini Programs, which also send points red envelopes; offline there are also direct store IQ space with separate channels, the first batch of five cities and six stores in the country, and there will be more by the end of the year.
The first model is the rear-drive long-endurance deluxe version, the pre-sale price is 439,700 yuan, charging 10 minutes to last 96 kilometers; follow-up there will be a four-wheel drive version with an acceleration of no more than 4.9 seconds per 100 kilometers. The current deposit of 1190 yuan, commemorating the 119-year history of the Cadillac brand, will be booked before April next year, and can enjoy a public charging line of 10,000 kilometers, which will be delivered in the middle of next year.
Cadillac said, "Where we come from, largely determines the direction we are going. "They moved out of the thick history to prove it.
Lyriq is a variant of the English Lyrics, no other brand, like Cadillac, with more than 3,000 songs with its name in their lyrics. The songs range from Johnny Cash in the 1970s, to A-sister Ariana Grande, to the current trendy TikTok divine comedy Trow That Back Like a Cadillac.
Perhaps it means that until now, people can always believe in their hearts that it will go to the right era.