Under the rapid development of the Internet and the advent of the fan economy era, short video new media ushered in a big outbreak.
Many "Z-era" college students rely on their keen sense of smell to mix in the short video platform, and some people rely on short videos to achieve hundreds of thousands of monthly income.
On November 6, Kuaishou "Seven Orangutans" released a video of only 45 seconds, which received more than 1.7 million likes in a short period of time, and has accumulated 45.41 million views so far.
△ Flying melon fast number - video details
The video is titled "Laughing To Death, Will Anyone Fail the College Physical Examination?" The girl in the video is Wang Zhixin, the creator of "Seven Orangutans", wearing long shoes to jump long, running 100 meters to take sugar cane behind the classmates, and pulling out the tubes of other students when measuring lung capacity...
Various body testing operations presented a full sand sculpture painting style, which increased the number of fans by 100,000 in just 3 days after the release of the video.
Judging from her fan portraits, it is not difficult to understand why a test can set off a traffic boom. First of all, the post-00s student group in her fans accounts for almost 80% of the proportion, and as one of the major "nightmares" of the student era, the "Seven Orangutans" transformed this "smelly and frightening" physical test into a funny paragraph full of laughter with funny reversals and nonsensical operations.
△ Flying melon fast number - fan portrait
Not only that, the topic of physical testing has also caused a wave of fierce discussion in the comments, and some netizens have shared interesting things that happened during their physical testing at the bottom. Sometimes don't underestimate the power of comments, it may bring you new heat that you don't expect.
Dating back to the first video she released on Kuaishou, on January 23 this year, "Seven Orangutans" released a video of "Xiao Xiao Is Easy to Be Cold, And PlayEd After the Exam", at present, the video has more than 38 million views, whether it was placed before or now is a super high level.
The video content is that after the test results came out, several people in the dormitory agreed that the person with the lowest score invited to dinner, when the first person checked out the results, everyone agreed that no one would be lower, and then the reversal and then reversed directly triggered everyone's laughter, which also laid the funny, sand sculpture video style of the account.
And her real popularity is a paragraph about the level 4 and 6 English exams released a month later. In the video, several people in the dormitory checked the grades of the fourth and sixth levels together, and after experiencing the rollercoaster mood fluctuations such as network crashes and 0 points on the page, Wang Zhixin helplessly accepted the results of the fourth and sixth grades.
The video quickly went viral after its release, and so far the video has accumulated 120 million views and 3.93 million likes. Although the fourth level has not passed, she has also rubbed the hot spot of the fourth and sixth levels because of perfection, and has successfully become popular in Kuaishou.
After becoming popular, "Seven Orangutans" almost maintained a daily frequency, in addition to tracking the current hot spots and hot stems in time to create a second creation. For example, "Cao County", "Squid Game", "Double Eleven Tail Man", etc., these topics have their own hot spots, coupled with very picturesque content, have made the account achieve wave after wave of small outbreaks.
It is worth noting that from the beginning to the present, the number of video plays on the account has almost stabilized at more than 10 million, which can be called the "three good students" in the short video industry.
As campus themes become more and more popular, many "non-college students" have also begun to choose short videos based on the theme of college life.
For example, "Ding Ding Meow dxy" also tried various different styles with the team in the early days, but due to the lack of clear positioning tags, the account has been in a bottleneck state.
At the beginning of this year, they began to try the campus style, most of the content is based on the "palace fight" between the dormitory girls, through the small expression of the subtle, perfectly interpreted all aspects of the girls' dormitory, giving the audience in front of the screen a strong sense of substitution.
△ Flying melon fast number - video data
After tasting the sweetness of the campus style, the content route of "Ding Ding Meow dxy" is basically fixed. The number of accounts played has also increased rapidly from the previous 10,000 or 20,000 to millions or even tens of millions.
There is also "Zhou Xiaohao" with a fan base of 303W, and is currently a TV host. The protagonist of the account uses the image of "men dressed as women" to create a relaxed and funny campus mini-drama around the life of the girls' dormitory, and it is observed that the account maintains a frequency of 2 days and a change.
As Generation Z with a unique personality, the novel painting styles of ghost animals, sand sculptures, and contemporary language arts are the traffic passcodes that have been circulating among them.
Carefully analyzing these accounts that can achieve outbreaks with short videos, they have found a certain point of strength in personality, content style, and emotional resonance, and all have continuous and stable fine operations.
Finally, to summarize the operation skills of the account:
1. Clarify account positioning: Clarify your account type and content form, accurately grasp the preferences and pain points of a certain group, so as to extend the deep ploughing is often easier to quickly go out of the circle.
2. Closely follow the current hot spots: The characteristics of hot spots are "fast spread", "fierce outbreak effect", and appropriate "rubbing" hot spots related to account content, which can bring higher attention to their accounts.
3, sustained and stable output: In this era of short video flooding, if not sustained output is easy to be submerged, and stable output can develop fans' viewing habits and improve viscosity.