Large surface cage culture.
Adhering to the concept of "ecological priority and green development", our province actively promotes the ecological and healthy breeding model and develops the cold-water fish industry with high quality. Salmon trout aquaculture production accounts for one-third of the country, standardized deep-water large cage area accounts for 65% of the total aquaculture area, has initially formed a moderate development of cold-water fish along the Yellow River Basin industrial belt. In 2021, focusing on the transformation and upgrading of aquaculture, the prevention and control of aquatic biological diseases, water quality monitoring, and aquatic product quality and safety, we will continue to increase our efforts, strengthen the construction of aquaculture and fishery administration supervision and service systems, accelerate the construction of a modern fishery production and operation system, and stabilize the supply of aquatic products.
Minze company water work platform. Photo: Wang Yujuan
Ecological breeding to help green development
In October, the air in Longyangxia Town, Gonghe County, is clear and the blue sky is like a wash.
In the water workshop of the cold-water fish breeding base of Qinghai Minze Longyangxia Ecological Aquaculture Co., Ltd., a salmon was sucked up by a vacuum pump. After the fish water is separated, the fish is stunned by electric shock, cuts its gills and bleeds, and then is poured into the insulated bucket by the conveyor belt, constantly covered with ice and cold water to cool down. In less than two minutes, a box of salmon of about 300 kilograms was sealed.
Such a production scene is the daily operation of this modern full cold chain slaughtering assembly line.
In the monitoring room, the staff observes the growth environment and dynamics of the boats and each cage salmon in real time through the computer screen. Closer, the fish in the cage under the water are clearly visible.
"The intelligent control and monitoring system of deep-water cages introduced by the company from Norway can realize the information monitoring of the whole process of fish growth, and the traceability system covers water quality, growth and disease sources." The automatic feeding system can be fed at a fixed point and timed, and the feeding amount can also be set according to different growth stages to reduce the uncertainty of manual feeding. Wu Jihong, general manager of the company, introduced.
Qinghai Province, which has a high, cold and cool climate and clean water bodies, has the natural unique advantages of cold-water fish farming. The cold-water fish industry is not only an emerging industry in our province, but also a green ecological industry. With the rapid development of the cold-water fish breeding industry in the province, especially since the establishment of the green organic agricultural and livestock products demonstration province, under the premise of ecological priority, our province has further increased the pace of transformation and upgrading of the cold-water fish industry and actively promoted the ecological and healthy breeding model. At present, there are 27 healthy ecological farms along the yellow salmon in Qinghai, and the cage culture area accounts for only 0.07% of the reservoir water area, and the output reaches 15,000 tons, accounting for one-third of the national salmon trout aquaculture production.
As a national key leading enterprise in agricultural industrialization, Minze Longyangxia Company has incorporated the whole industrial chain from salmon breeding and processing to storage and transportation into the standardized process, and the Longyangxia Salmon Base has been recognized as a national-level characteristic agricultural product advantage zone by 8 ministries and commissions such as the Ministry of Agriculture and Rural Affairs.
"We have installed environmental protection facilities such as residual bait fecal collectors and dead fish collectors at the bottom of each cage, and the water quality is very clean." Looking at the sparkling water surface, Wu Jihong is very confident and proud, "We strictly control the breeding density, and the output per cubic meter of water is less than 6 kg. The company has to entrust a third party to conduct water quality monitoring every month, and the company itself must also carry out strict monitoring, and the annual water quality testing fee will be 600,000 yuan. After years of monitoring, the water quality of Longyang Gorge now has not changed from before breeding. ”
Minze Company, which has made great achievements in the whole industrial chain of green technology fisheries such as breeding, breeding, production, processing, sales and branding, is a vivid practice of the green and healthy development of the cold-water fish industry in our province.
As a provincial-level leading enterprise, Qinghai Kateweed Ecological Fishery Co., Ltd., relying on Lasiwaku District, breeds 525,000 triploid rainbow trout, with a total aquaculture output of 500 tons. The company also supplies fry from most cold-water fish farming enterprises in the province.
"We strictly follow the regulations of 6 kilograms of fish per cubic meter of water, from hatching to breeding to slaughtering, and achieve healthy breeding in every link." Zhu Renqiang, general manager of the company, said.
In Jianzha County, which is rich in resources and waters, ecological and healthy aquaculture has begun to take shape. Wu Hui, head of Jianzha County United Aquatic Products Group Co., Ltd., told reporters, "Now it is information sharing, and the good practices of leading enterprises have a great impact on us." With government leadership and support, technical support led by scientific research units, and the advantages of industrial alliances, the ecological and healthy breeding model of cold-water fish is constantly advancing. ”
This year, the Provincial Department of Agriculture and Rural Affairs arranged a central oil price subsidy fund of 3.15 million yuan for the construction of an aquatic product promotion system in 13 key aquaculture counties, accelerated the construction of aquaculture disease prevention and control, input supervision, aquatic product quality, water quality environment monitoring and testing equipment and facilities in grass-roots aquatic technology departments, normalized the monitoring and early warning of aquatic diseases, and rapid inspection of inputs such as aquatic product feed, veterinary drugs, and veterinary drug residues, to make up for the shortcomings of grass-roots aquatic technology promotion and service capabilities, and promote the healthy and sustainable development of aquaculture.
The reporter learned from the Fishery and Fishery Administration Bureau of the Provincial Department of Agriculture and Rural Affairs that around the 14th Five-Year Plan fishery development goals, our province actively carried out the promotion of ecological and healthy breeding models, strictly followed the control indicators of aquaculture capacity along the Yellow Reservoir, reasonably set the cage layout, and carried out intensive cage culture.
At present, among the 568 mu (1 mu≈0.067 ha) cage culture area in the province, more than 80% of the automatic bait thrower, automatic net washing machine, water quality online monitoring, and fish manure residual bait collection device are matched. Through the implementation of environmental protection measures such as fish manure collection and harmless treatment of sick and dead fish, the level of energy conservation and emission reduction has been further improved, and the relevant technical standards for salmon trout culture in large cages have been improved. All 27 farms have won the title of Aquatic Healthy Aquaculture Demonstration Farm of the Ministry of Agriculture and Rural Affairs, and 22 have obtained green food certification. The area of standardized deep-water large cages accounts for 65% of the total area of aquaculture, and the coverage rate of fine salmon trout species has reached more than 95%.
"In 2021, we will arrange 26.23 million yuan of central oil supplement funds to support the green development of aquaculture industry, fishery law enforcement vessel equipment maintenance, fishery resources conservation monitoring and monitoring, fishery informatization traceability system, aquatic product processing and circulation and other projects in our province, and accelerate the transformation and upgrading of fisheries." Arrange 19 million yuan of funds within the central budget to implement the provincial aquatic biological disease monitoring center and the salmon trout germplasm resource farm construction project in Datong County, focusing on improving the prevention and control capacity of aquatic animal diseases in our province and enhancing the ability of cold-water fish to supply seeds, effectively ensuring the high-quality green development of fisheries in the province. Yang Lin, deputy director of the Provincial Department of Agriculture and Rural Affairs, introduced.
In order to promote the construction of green organic agricultural and livestock products export areas, since the beginning of this year, the Provincial Fisheries and Fisheries Administration Bureau has paid close attention to the fishery production safety, ecological safety, disease prevention and control and input supervision of cage farms.
"On the basis of organizing fishery and fishery administration experts to assess the fishery aquaculture production of 27 farms in the province in 2020, in June this year, we set up two safety production inspection supervision groups to once again conduct special inspections on the implementation of fishery safety supervision responsibilities, fishing vessel safety, farm assessment and rectification implementation, input use management, ecological safety and disease prevention and control measures in 2 seed farms and 19 cage breeding enterprises in the province, and put forward rectification tasks to ensure the safety of aquaculture production, ecological safety and product safety." Yan Gaofeng, director of the Fisheries and Fisheries Administration, told reporters.
Minze Company Salmon 3D Image Visualizer. Photo: Wang Yujuan
Salmon harvest. (Photo courtesy of Provincial Fisheries administration)
Online and offline, build brand effect
On October 12, Qinghai Minze Longyangxia signed a strategic cooperation agreement with Jingdong Fresh to carry out all-round strategic cooperation in new retail, channel construction, product research and development, logistics warehousing, brand promotion and other aspects to achieve cross-border win-win cooperation.
"We have seen the beautiful ecological environment of Longyangxia Reservoir, pure water quality, and highly intelligent and automated breeding and production process, which undoubtedly ensures the stable and high-end quality of the product." Zhao Yu, general manager of Jingdong Fresh Seafood and Fisheries Department, said that as a landmark specialty and green brand of the Qinghai-Tibet Plateau, Longyangxia salmon is the choice of confidence.
Affected by the epidemic, consumers' needs, purchasing methods, consumption behaviors and attitudes have changed dramatically. In view of the new consumption trend, Minze Longyangxia Company constantly adjusts its marketing strategy to adapt to the changes in market consumer demand and its own development trend.
In the view of Ying Miyan, chairman of the company, "Longyangxia joined hands with Jingdong Fresh, strong and strong alliance, to create a 'government + leading enterprise + platform + farmers' cooperation model, to sell production, deeply leverage the local industrial belt, provide cost-effective products for the market, further enhance the public brand influence of Longyangxia salmon and Qinghai salmon, and promote the brand building and big data marketing process of other advantageous agricultural products in Hainan Tibetan Autonomous Prefecture and even Qinghai Province." ”
Salmon brand is an organic part of many "Qingzi" green agricultural product brands in Qinghai, "Longyangxia" salmon not only passed the China Green Food A-level certification, but also successively obtained ASC international certification and BAP international certification this year, and is currently the only salmon brand allowed to be exported in China.
"To build the Qinghai brand is to create value space for our own brand." In the marketing of the brand, we have made great efforts to trade online platforms for salmon products and expand the scale of online transactions. Actively integrate short video, live broadcast and other models in the era of self-media, create online trade that goes hand in hand with offline trade, and enhance the wider awareness of brands. Ying Miyan said.
Tang Juan, sales director of the company, believes that the consumer market of salmon is mainly concentrated in first-tier cities and coastal cities, and e-commerce is undoubtedly the most convenient and effective way for high-quality agricultural products of origin to dock with major consumption areas, especially after the deep change of consumption habits and market demand during the new crown epidemic, the online economy has risen sharply, the home economy has exploded, and the strategic cooperation between Longyangxia and Jingdong is just in time.
"Relying on cooperation with domestic first-level e-commerce platforms, Qinghai's high-quality agricultural and livestock products can convey the high-end image of the brand through advanced channels, provide consumers in developed areas with a better and more convenient shopping experience, cover a wider range of consumer markets, create a word-of-mouth effect of Qinghai agricultural products, enhance the viscosity of end customers, and improve consumer loyalty to the 'Qingzihao' brand." Yan Gaofeng thinks.
In 2021, with the effective prevention and control of the new crown epidemic in China, Longyangxia salmon has gradually increased its foreign trade exports with stable production capacity and competitive quality.
In terms of the domestic terminal market, Minze Longyangxia Company actively lays out domestic supermarket channels, exclusively supplies domestic fish sales of RT-Mart supermarkets, and supplies supermarket outlets in the whole country. With the occupation of channels, many domestic high-end hotels and high-end buffet shops have also begun to accept and recognize Longyangxia salmon. This not only opens up a road for domestic salmon to enter the high-end consumer market, but also accumulates market reputation for high-quality agricultural products in the "Qingzihao" area.
"In the second half of 2021, the company will mainly focus on the store operation of Jingdong fresh stores and Douyin, increase online investment, and deeply cultivate the brand and terminal market. It is also planned to build a deep processing plant for salmon products, thus driving the rapid development of the Qinghai salmon industry cluster. Li Jianhai, deputy general manager of the company, introduced.
It is understood that during the year, the province's fishery production and sales have been restored relatively quickly, and it is expected that the output and sales of aquatic products will reach 18,000 tons in 2021, basically recovering to the highest level in recent years. Among them, salmon trout production reached 15,000 tons, an increase of 7% year-on-year, mainly sold to Russia and the European Union.
"The salmon product market has picked up, domestic demand has increased, and the sales price has risen to about 70 yuan per kilogram, an increase of 40% year-on-year, which is expected to achieve the 'double increase' goal of increasing production and efficiency." The stable supply of aquatic products provides high-quality agricultural and livestock product support for Qinghai to build a green organic agricultural and livestock product export area. Yan Gaofeng said.
"In the future, we will jointly build the Qinghai Longyangxia brand, help the development of the e-commerce industry chain, and push Qinghai Longyangxia salmon and even more Qinghai agricultural and livestock products to the whole country faster, and contribute to local economic development." Zhao Yu said.
Qinghai cold-water fish, which has become a bright business card of characteristic high-quality agricultural products, will highlight its product advantages on a larger stage in the process of implementing the rural revitalization strategy, participate in international and domestic market competition at a higher level of development, and steadily move towards a high-quality development path. (Wang Yujuan)