2020 is the year of deepening the reform of the management system in Lushan, and Lushan Agricultural Reclamation takes the reform as an opportunity to strip away all the social functions (5 communities) undertaken by Lushan Agricultural Reclamation and hand it over to Muling Town. After the social functions are stripped, according to the resource assets of Lushan Reclamation Farm, 5 professional companies will be established: Lushan Nongken Tea Industry Co., Ltd., Lushan Nongken Agricultural Development Co., Ltd. (Lushan Nongken Tomson Agricultural Development Co., Ltd.), Lushan Nongken Forestry Development Co., Ltd., Lushan Nongken Cultural Tourism Development Co., Ltd., Lushan Nongken Asset Management Co., Ltd.
"A pint of cloud mist tea, half of the history of Lushan, a lifetime of agricultural reclamation" brewed a pot of hot tea, the words of the farmers are like tea leaves stretched out, and the enthusiastic people do not hesitate to introduce the story here to tourists; "a pecan fruit, short-term investment, a hundred years of income, is gradually knocking on the door of wealth in the mountains" into the Lushan farmland, full of greenery, nuts are ripe, tea fragrance overflowing. The trees planted by the predecessors, the posterity is cooling...
Lushan Comprehensive Reclamation Farm, founded in December 1957, is located in the world famous mountain - Lushan Scenic Area, the headquarters is located in Lushan Muling Street picturesque Ruqin Lake. The unique tourism resources, the celebrities and gentlemen who have always been praised, and the hard work of generations of agricultural reclamation workers shine dazzlingly on the shores of Poyang Lake. In recent years, in the face of the reform of "three changes and three modernizations", Lushan Agricultural Reclamation Farm has initially completed the important measures of "population concentration to headquarters, industry to park concentration, and agriculture to modernity", and the reclamation area after the transformation of identity has opened a new journey.
<h1 class= "pgc-h-arrow-right" > diligent in transformation, traditional industries awaken new momentum</h1>
"Planting oranges, planting winter dates, selling grapes, cultivating early ripening pears, small honey potatoes, Lushan potatoes..." After the reform, Lushan Agricultural Reclamation has been intensively developing the agricultural industry, and Luken people know that eggs cannot be placed in one basket. Only by doing a good job in leading industries and developing other industries to support enterprises can we go further. But for the current Lushan agricultural reclamation, how to do a good job in the foundation industry - the tea industry is the top priority.
Yunwu tea is one of the top ten famous teas in China, which has been passed down in Lushan for a hundred years, but on the fame and the background, Lushan agricultural reclamation is the core production area of Lushan Yunwu. How to play to your strengths and seize the best quality in the market? After some consideration, the Lushan Agricultural Reclamation team intends to continue to write "new articles" on this "old industry" that has been passed down from generation to generation.
In March 2019, Lushan Nongken Tea Industry Co., Ltd. came into being, in order to end the management loopholes under the original system of the tea farm in the reclamation area for many years and integrate high-quality tea garden resources, Lushan Nongken plans to integrate the 3150 mu of tea garden resources of five agricultural branches into the Lushan Nongken Tea Industry Company and operate through the "company + base + farmer + professional marketing team model". Over the years, the "appearance" of cloud tea has been criticized by outsiders, in order to further improve the production standards of cloud tea, with the support of policies, the company has built two 1000 square meters of standardized tea production workshops, two semi-automated green tea production lines, two 20 tons of tea cold storage, two product storage, testing workshop two... The annual processing of high-quality green tea is 40 tons, and the annual output value is as high as more than 20 million yuan.
<h1 class="pgc-h-arrow-right" > to find out the bottom of the family, brand empowerment to enhance visibility</h1>
"Wine aroma is also afraid of deep alleys" Good products have been available, and good publicity should follow. The "Lushan Brand" cloud tea registered by Nongken Tea Industry Company is spreading radially to the whole country in a radial manner with Jiujiang Lushan as the center. "We currently set up a special cloud tea direct sales store in the Lushan scenic spot with a relatively large flow of people, and there are also sales counters in Jiujiang, Nanchang, Guangzhou, Shenzhen and other places, while doing a good job in the service of origin, the vision should be broadened to the peripheral market with strong consumption power" As the "third generation of Reclamation", Hu Yong is full of feelings and expectations for Lushan Cloud Tea, and he plans to promote the "Lushan brand" Lushan Cloud Tea to the whole country through three years.
<h1 class= "pgc-h-arrow-right" > has a keen sense of smell and ignites new ideas</h1>
2019 is destined to be an extraordinary year for Lushan Agricultural Reclamation. In the Haihui Horticultural Field, the street tree that has witnessed the growth of several generations - Pecan Fruit has also become another "golden fruit" on the road of Lushan agricultural reclamation industry development. By chance, Tang Genjin, the head of Anhui Ma'anshan Tomson Co., Ltd., learned the story of the old tree through a friend and wanted to buy the 60-year-old tree at a high price. It was also this contact that made Hu Yong, the director of Lushan Agricultural Reclamation Farm, realize the economic value of pecan fruit, "Pecan fruit is rich in nutrients and is a first-class healthy food; pecan fruit oil can not only soften blood vessels, its antioxidant ability is also very strong, it is a very healthy oil, pecan fruit tree yield can be up to 120 years ..." It is these "tempting" data, Hu Yong is keenly aware that this may be an opportunity for Lushan agricultural reclamation, With Hua Wanchun to Anhui Ma'anshan Tomson Co., Ltd.'s 10,000 acres of pecan fruit production base for inspection, after many consultations and reached a cooperation intention.
In April 2020, Lushan Nongken and Ma'anshan Tomson Co., Ltd. jointly invested 4 million yuan to establish "Lushan Nongken Tomson Agricultural Development Co., Ltd." "If you decide, do it quickly, the pecan tree is alive, but our planting technology can be passed on indefinitely, we are both tree planters and cool people." Hu Yong told reporters that as of November, 200 acres of pecan trees that can bear fruit within 2 years have been planted in the horticultural field, striving to reach 500 mu in 2020 and 5,000 mu after 3 years.
<h1 class="pgc-h-arrow-right" > immediately decided, win-win cooperation out of a new path</h1>
The clouds and mist on the mountain are fragrant, and the fruits under the mountain are golden; the scenery of Luken is picturesque, and the industry is flourishing. The cornerstone of the industry has become more and more solid in the cultivation of generations of farmers and reclamation people; the vision of reclamation areas has gradually broadened in step by step innovation. In the five major development concepts of "innovation and strong reclamation to increase the momentum, coordination to make up for shortcomings in reclamation, green reclamation to set the direction, opening up the space to help reclamation, and sharing the well-being of rich reclamation", Lushan agricultural reclamation, the industry is booming.
Source: Jiangxi Agricultural Magazine Feng Xiaoxi