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You remember at the beginning of the year
Luckin has launched a new pop style logo!
It is mainly based on brand exclusive business blue
Paired with colorful geometric shading
Full of youth and vitality
Captured the hearts of many young sisters
What I never expected was
Luckin started tossing and turning in the pop style again
Soon towards the Christmas season Luckin launched one
Christmas Season Theme Limited Edition Cup "Grip Cup"
Overall cup design
It combines the two colors of Luckin blue and Christmas red
Since ancient times red and blue out of CP, not to mention the picture presented by this
It's really stylish, fresh and natural
The overall cup design is presented in three forms: red background and blue background
The blue body design is combined
Interspersed with gradient red geometric strips for design
It's quite a Christmas gift box style
The other two are presented in the same design form
Red + blue two base colors
Combine regular and different brightness blue dot shading design
The bow in the upper left corner matches the geometric style
Memory fingerprint polka dot design with side details
It's also too sweet~
External anti-hot paper cup sleeve
It is designed in light blue and red polka dots
In the middle of this theme slogan:
"Luck in your hand"
This limited edition "grip cup"
Not only used in coffee drinks
It is also used in the series of raw coconuts with a Rich Christmas flavor
"Christmas Cocoa Raw Coconut Latte"
"Ding-Dong Raw Coconut Latte" and "Raw Coconut Morcasta"
The combined cup resembles a small Christmas decoration
Luckin has always given us the impression
There is always a business coffee style
But look at the design of Luckin in the past two years
Xiaobian discovered this business-style coffee brand
It has begun to move to young fashion styles
Built one at the beginning of the year
A café themed around cherry blossom colors
Even the logo is blush pink full of girlishness
The whole is themed with pink cherry blossoms
Smooth top light lines with
Modern geometric tables and chairs with a strong sense of layering
Create a girlish modern style
In the height of summer, it is even more unique to create
Luckin double-decker bus coffee cart
Themed storefront on the glass windows
Post light and energetic stickers
Co-artist CRAIG & KARL
Create a pop and Hawaiian style theme
Even poster design
It is also full of the charm of fashion blockbusters
Poster design for various festivals
It is also a strong sense of atmosphere
Li Dong took advantage of the poster
Halloween leverage poster
World Animal Day take advantage of the poster
Autumn Equinox Borrowing Poster
I have to say,
Rishi did not do the right thing after engaging in design
Even Starbucks was starting to get scared
So let's talk about it,
What do you think of pop design this time?
Source: Luckin Official Micro and Network