As the leading commercial real estate operator in East China, Xiyingmen's business formats cover building materials and furniture, apartment hotels, Grade A office buildings, comprehensive department stores, catering and entertainment, parent-child education, hotel weddings, designer industrial parks, etc.; since the establishment of the brand, it has always been based on the development interests of cooperative brands as the premise, the pride of employees as the driving force, the efficient development of enterprises as the goal, in order to help merchants and partners to develop healthier and more sustainable, and truly use brand development to drive regional economic growth.
If you have visited Xiyingmen in your city, I believe that you should be familiar with this brand, but you may be curious, a building materials and home furnishing super mall that brings together first-line building materials and home furnishings at home and abroad, and has opened more than 30 branches across the country, how exactly is it operated?!
Through differential positioning, Xiyingmen pushes products, marketing, event content, etc., providing a full range of services of "brand display + engineering sample, wholesale + retail" for accurate people!
The service of Xiyingmen is not only for consumers, but also for the settled merchants to launch the "brand butler" exclusive service, to help establish a brand image, as a bridge between shopping malls and brands, to assist in the completion of large-scale project planning and planning activities, regularly understand the brand operation, track brand needs, help merchants provide solutions to business problems, support brand promotion and terminal sales!
After the accurate segmentation of brand demand, Xiyingmen has spent a lot of effort on brand marketing throughout the year, such as Shanghai Xiyingmen launched various categories of experience month activities, as well as Activities such as Million Free Orders and Golden Eggs smashed by Fuqing Xiyingmen during May Day and National Day, and activities such as floor free orders in Fuzhou Xiyingmen. Xiyingmen's attentive service has won the recognition of the majority of consumers, and at the same time, there are different surprises to give back to the society in each festival. For merchants, Xiyingmen Customization provides brand support policies, holds merchant classes, promotes brand alliances, and accurately locks customers and promotes the joint benefits between merchant brands.
In order to enhance the artistic and cultural atmosphere of the mall, Xiyingmen Mall will also hold a variety of cross-border cooperation activities from time to time, degas China's first exhibition, national architectural design event, Italian culture month, international piano music festival...
As well as holding spring, summer, autumn and winter modern design festivals throughout the year, BETTER THAN BETTER design exhibition, leading the industry trend.
For a long time, Xiyingmen has successively linked real estate, art, finance, science and education, entertainment, luxury goods and other industry resources, forming a perfect business circle and reactivating the commercial ecological soil. The commercial operation mode of Xiyingmen not only integrates various home furnishing brands, resolves the embarrassment of singleness, but also effectively attracts the attention of users, so that the home improvement crowd is willing to stop and pay for it. Such an operating model is a bit of a "solo music is not as good as the crowd music", and it will also bring new impetus to the home furnishing industry.