Inconsistencies between IP and brand? Exhausted you, you can't do this business well
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This is also a way of thinking to solve the consumer cognitive consistency is very good, so that our brand has a personality, just like Dong Mingzhu became the product spokesperson of Gree Electric Appliances is the same reason, for example, our brand is called abc, our company can also be called abc, all the information we display to the outside world can use abc, which may not be the same as the traditional way of operation of some companies, for example, the company behind today's headlines is called ByteDance, many people are very familiar with today's headlines, But ByteDance is a company, they are very unfamiliar, so there are still some restrictions on the spread of their own brand.
Of course, what the name of the company is compared to what the brand is may not be so important, as long as we become the sole legal holders of intellectual property and this information, we can do business with peace of mind. Everyone for the design of IP, you can combine the value appeal of your own brand, combined with the consumer's cognition of your brand value appeal, comprehensive consideration, which may provide greater convenience for our communication, for the unified cultivation of consumer cognition, there will also be a promotion, do not engage in a lot of systems, and finally consumers do not produce consistent cognition, so that our brand may instill the value concept to consumers at the beginning is wrong.