Luxury is not something you want to say, you can say what you want to say.
Dongfeng Lantu debut, another point of view in addition to the high price, is the endurance performance of Lantu, in order to show the sincerity of solving the endurance anxiety disorder and golden ideas, Dongfeng provides a set of extender programs, this program, can ensure that FREE has a theoretical endurance score of 860km.
Of course, Dongfeng guarantees that the starting price of this car will not exceed 400,000 in the future.
The problem of LanTu is the question of who to sell to.
Compared with the ordinary joint venture car market, luxury cars can enhance the value of enterprises and brands, bringing higher effect advantages, and it is based on this advantage that the test of the luxury car market is much greater than that of the ordinary car market, and the opponents that Lantu will face will be incomparably strong.
The 400,000 new energy market itself is not large, and the problem of burning money that new energy cannot avoid comes from the pressure of operating enterprises, small sales, and cannot ensure the balance of operation.
In order to break the collective withering of its own brands, and there is no new energy label brand, Dongfeng launched Lantu, and the emergence of Lantu can make Dongfeng have a certain sense of existence on the road of independent expansion.
Of course, it is only a sense of existence.
Several large state-owned enterprises have made breakthroughs in the autonomous sector at present, Xu Liuping has taken over the baton of FAW in the north, the Hongqi brand has become the most representative independent brand, the birth of Beijing off-road and THE BEIJING brand has also added color to BAIC in a sense, and SAIC Zhiji has also landed.
Obviously, from the perspective of the speed of state-owned enterprises breaking the situation, Dongfeng must have a lantu, and it does not matter about sales.
The East Wind broke the game, and Lan Tu landed on the ground.
However, from the perspective of such a competitive passenger car market, the competition in the 400,000 new energy market is fierce, and the market share of Lantu is extremely narrow, and it is possible to give up 400,000 luxury cars and choose a new energy user group with high limitations, and it is possible for the limited number and limited license city user groups to choose this series of products.
The 400,000 user market is currently increasing the choice of the surface, Lantu landed, Model Y is ready to go, Weilai ES8 and the ideal ONE to strengthen the market share, obviously for more people, Lantu is only one of many choices.
Technically, Lantu chose the extender that has been controversial in the market.
The emergence of the 1.5T engine means that the car will not have the traditional sense of "mileage anxiety", although it needs to charge the pile to recharge, but in fact does not rely on the charging pile, the role of the engine can be used to generate electricity into electricity to charge the battery.
Range extended electric vehicles, in fact, is to play a side ball, since it still needs to refuel, it should not put the endurance at the level of transmission, after all, the fuel consumption in the traditional sense still exists.
After all, cars that can refuel do not have mileage anxiety problems.
Where is the attractiveness of Lantu, it is true that new energy is a good signboard, but the attractiveness of products, brands, services and other products outside the signboard must be done enough to strengthen this level in order to make Lantu based on the high-end car market.
However, the emergence of Lantu will inevitably increase the ability of Dongfeng's autonomous plate to consume resources.
All along, Dongfeng's autonomous sector has been a great weakness, venucia, Fengxing, Fengshen and Fengguang multi-brand development have not achieved results, the sluggish sales volume and production and operational pressure has become the anti-force of driving operational data in the Dongfeng system.
As of November, Dongfeng passenger car sales this year are only tens of thousands of units.
The emergence of Lantu is the result of Dongfeng's independent desire to break through the status quo and integrate resources, in the past, Dongfeng passenger cars have always been a low-end brand, taking the low-end route, and the customer group goals overlap seriously, and have not made achievements in the new four modernizations, and the emergence of Lantu will subvert this situation.
But also need to understand, Dongfeng passenger car series brand chaos, operational pressure is already larger, the emergence of Lantu will further increase this part of the pressure, for Dongfeng, the new pressure is inevitable, then once Lantu can not succeed, Dongfeng over-reliance on Dongfeng Nissan and Dongfeng Honda's current situation, will be aggravated.
The landing of Lantu is the action performance of Dongfeng's desire to subvert the existing system, but at present, in the market competition, the competitiveness of Lantu still needs to wait and see.