All-media reporter Ma Yan
【Biography】
Zheng Qian, general manager of Henan Wanbao Co., Ltd., member of the Provincial Committee of the Chinese People's Political Consultative Conference, vice president of the Kaifeng Municipal Chamber of Commerce, has won the honorary titles of "March 8th" Red Flag Bearer, Provincial "Pioneer of Entrepreneurship", Provincial Socialist Excellent Builder, Provincial Outstanding Female Entrepreneur of Non-public Enterprises, Municipal Outstanding Entrepreneurial Entrepreneur, Municipal "Top Ten Female Masters", and Municipal Advanced Worker of Private Economy Development. She resigned at the age of 24 to go to sea to do business. Over the past 30 years, Zheng Qian has adhered to integrity, sincere service, always put customers in the first place, led Henan Wanbao Co., Ltd. (hereinafter referred to as Wanbao) to continuously innovate and operate, create an operation and management system for new retail and new consumer experience, and expand the business scope of Wanbao from household appliances to automobile trade, new energy automobile park, e-commerce entrepreneurship base, cultural and creative base and other fields, becoming the benchmark of China's private enterprises.
Zheng Qian led the staff to visit the children of the Deaf Children's Language Training Center.
Resigning and going to the sea to do business Started extraordinary
May 8, 1989, is an ordinary day for many people, but for the 24-year-old Zheng Qian, it is a brand new day, this day is the beginning of her dream. On this day, in a business room of less than 40 square meters in the back street of Kaifeng Temple, the Kaifeng Huaqi Home Appliance Supply Station (hereinafter referred to as Huaqi) was officially established. No one ever thought that this little-known small shop could hold the leading position in the field of home appliance sales in Henan for many years in the future.
"In the 1980s, when there was a popular succession, I took over my mother's shift and worked in a department store, and my life was very comfortable. But after seven or eight years of work, I was tired of this monotonous, repetitive, idle life. Most importantly, at that time, the spring breeze of China's reform and opening up had already blown from the coast to the interior. I saw people's pursuit of a rich material life, and I smelled business opportunities. Zheng Qian first used her spare time to try to sell clothing, do small business such as export to domestic sales, and earned the first bucket of gold in her life - 20,000 yuan. In 1989, despite her family's opposition, she quit what people called a "good job" and officially went to the sea to start a business.
At that time, Chinese enterprises opened in the prestigious Gulou business district, surrounded by large state-owned retail enterprises that had been in the main position of commerce for many years. Compared with these competitors, Chinese enterprises are small and micro, and do not have any advantages. In the face of strong opponents, how can small self-employed people break through in this sea of commerce? Zheng Qian calmly analyzed and investigated the market, and combined with her own personal experience, she set the things she would strive to do well in the future: to serve consumers as the highlight of her business operation.
"Those years were seller's markets. Many state-owned businesses are waiting for door-to-door passive sales, let alone any service. And we use service to drive sales and take the initiative to sell out. Zheng Qian said, "One summer was particularly hot, and Chinese companies sold refrigerators. We earnestly do free door-to-door delivery, free installation and commissioning, free maintenance consulting and other series of services. This not only created a precedent in the home appliance retail industry, but also opened up the situation in one fell swoop. "For a time, consumers flocked to the market, with the highest daily sales of more than 100 units.
Immediately after, Zheng Qian put forward the concept of low-profit sales, so that customers can benefit, serve customers to the key, and truly treat customers as friends. The result of this, like a torch, quickly ignited the enthusiasm of the market. At the end of that year, the sales of refrigerators in 5 months were much higher than those of other peers. The impressive performance made Guangzhou Wanbao Electric Appliance Group look at Kaifeng Huaqi with disdain. Simply, the refrigerator franchise in and around the Kaifeng area was handed over to Zheng Qian. Since then, the Chinese enterprise has changed its name to Wanbao Yudong Distribution Office. Zheng Qian said: "You sincerely serve customers, and customers will definitely feel it." Doing business can not only seek profits, but also be responsible for consumers! ”
Zheng Qian cares for the employees of the enterprise.
Integrity to seek development, service to win thousands of homes
In 1991, Wanbao Yudong Distribution Office recorded annual sales of more than 10 million yuan.
In 1992, an investment of 1 million yuan was made to build a modern commercial building at No. 38 Sihou Street, Wanbao Yudong Shopping Center.
In 1997, Wanbao Commercial Building, located at No. 98 Daliang Road, with a business area of nearly 10,000 square meters, was completed. This is also the location of Wanbao's headquarters today.
With the development of the home appliance market and the all-round demand of consumers for household appliances, Wanbao home appliance sales are becoming more and more prosperous. As an intermediate link between home appliance producers and consumers, Wanbao selects products for consumers, not based on the level of profits, but on which product quality is the best, the most assured, the safest, and the most suitable for consumers. Zheng Qian's thinking is very clear: "famous brand stores, honest service". She takes the well-known brands of well-known manufacturers as the sales counter unit and introduces the best home appliances in China to the Wanbao sales platform. Haier, Gree, Changhong, Skyworth, Midea, Siemens, Little Swan... These brand-name products are The main products of Marlboro. Choose the best products, send the best service to the door, such a wanbao, how can consumers not be satisfied!
In Kaifeng, the citizens all know these two sentences: "Buy electricity, go to Wanbao." "A hand in hand, always a friend." These two sentences, from Wanbao's entrepreneurship, have been passed down to this day. Over the past 30 years, Wanbao people have touched the consumers of Kaifeng with real actions. Regardless of the wind and rain, the New Year's Festival, only the home appliances have a problem, a phone call, Wanbao's after-sales will definitely arrive in time. Enter your door, put on shoe covers, lay down padding, remove tools, start overhauling, and everything is in order. Wanbao has a set of standardized standard requirements for on-site service, and every employee will consciously comply with it. In Wanbao, "brand-name stores, honest service" is not a slogan posted on the wall, but the action of every employee at every moment. Wanbao has more than 200 maintenance service personnel, and invests manpower and material resources in maintenance services regardless of cost, all in order to provide consumers with better and more perfect services.
Zheng Qian said: "We position ourselves not only as a company that simply sells goods, but also as a socially responsible enterprise that constantly provides services to consumers. "This philosophy accompanies every step of the business. Wanbaojia store has a maintenance site of more than 5,000 square meters. Refrigerator air conditioning maintenance workshop, washing machine maintenance workshop, kitchen and bathroom electrical appliance maintenance workshop, electric vehicle motorcycle maintenance workshop, color TV maintenance workshop, etc., are all standardized workshops. Such a scale is at the forefront of the home appliance industry in the country. Many domestic home appliance companies do not have after-sales service departments, and many outsource after-sales services to some small repair shops. If the manufacturer goes out of business, it is common for broken home appliances to be repaired or repaired in a timely manner. And in the home appliances bought by Wanbao, there is no such problem. Zheng Qian said: "To serve customers well and make customers satisfied, it is necessary to dare to make profits and be willing to invest." Business may be a small profit, but winning customers is the biggest profit. ”
Honest management, sincere service, so that Wanbao ushered in a great development. Wanbao has spent 30 years laying out sales outlets in Kaifeng and surrounding counties: Wanbao Electrical Appliances Commercial Building Flagship Store, Wanbao Electric Appliance Drum Tower Store, Wanbao Electric Appliance East District Store, Wanbao Electric Appliance Qixian Store, Wanbao Electric Appliance Weishi Store, Wanbao Electric Appliance Lankao Store, Wanbao Electric Appliance Tongxu Store...... Pre-sales marketing, after-sales service, staff literacy, store appearance... Marlboro has its own unique approach. Zheng Qian said: "Being the best of myself and being the best brand is my lifelong pursuit. ”
From home appliances to auto trade, the Wanbao brand is achieved
In the 1990s, traditional business suffered the impact of e-commerce, and Wanbao was no exception. In the face of a wave of strong waves of impact, Zheng Qian and her strong team calmly coped. They do better for what they are good at but e-commerce can't do; they actively absorb the strengths of Internet e-commerce. Gradually, we found that Wanbao's service experience was better, and they launched the promise of "lower than the online price, free service", closely following the tide of intelligent home appliances, striving to achieve the goal of smart new retail, and creating a trendy and fashionable shopping environment for Kaifeng consumers.
Be human first, then do things. Zheng Qian said: "I rely on our strong leadership team and loyal and capable employees. Enterprises are good to employees, and employees will naturally do their best to do things for the enterprise. Wanbao has been a business for 30 years, and in the past 30 years, Wanbao has been working for 20 or 10 years. Their loyalty to Wanbao comes from Wanbao's fair and reasonable management system and from the hope for the development prospects of this enterprise.
Entering the 21st century, Wanbao has developed the automobile trade, and now has FAW-Volkswagen 4S stores, Geely, Yueda Kia, Chery 4S flagship stores, JAC and BYD new energy vehicle experience stores, and Wanbao New Energy Automobile Park. FAW-Volkswagen 4S store has been awarded the national five-star outstanding dealer for three consecutive years. From home appliances to automobiles, the company's platform has been greatly upgraded, and the company's business has become broader. In terms of improving the company's innovation ability, management level, and staff quality, Zheng Qian has redoubled her efforts. However, the ever-changing business philosophy of "holding a hand of a million treasures, always being a friend" has always remained unchanged.
Zheng Qian said that in the near future, the Wanbao Building located in the Kaifeng area of the Henan Free Trade Zone will be born soon. Here, internationalization, parallel imports, and cross-border e-commerce will become a new starting point and a new battlefield for Wanbao. Wanbao has walked well past his own yesterday, and is currently working hard to walk well today. Wanbao also planned his own tomorrow. Every step of development is accompanied by the hard work of all Wanbao people, and every monument to success is the starting point for Wanbao people to move forward next. Doing a century-old store and making the foundation evergreen, Zheng Qian thinks so, and Wanbao people also do this.
Keep up with the pace of the times and bravely assume social responsibility
Zheng Qian actively participated in public welfare and charity, and donated more than 10 million yuan of goods and funds to various charitable and public welfare undertakings, highlighting the responsibility and responsibility of an entrepreneur. She has donated money to disaster areas such as the 1997 flood relief, the 2001 fight against SARS, the 2008 Wenchuan earthquake, the 2010 Yushu earthquake, and the 2013 Ya'an earthquake, comforted the special hardship workers of enterprises in difficulty, funded spring bud children, donated to poor college students, helped the government properly resettle hundreds of laid-off workers of state-owned enterprises, and made positive contributions to social stability and economic development in Kaifeng.
Zheng Qian integrates charity into corporate culture and calls on employees to actively provide clues to help the poor and the poor. In 1995, the staff of the Municipal Yalgame Language Training Center for deaf children went to Wanbao to repair the refrigerator, and after learning about the poor teaching equipment and poor teaching conditions of the training center, Zheng Qian immediately donated a freezer to the deaf children's language training center and decided to provide free repair of all electrical appliances for the center. For many years, every year on Children's Day and Disability Day, Zheng Qian and her staff will come to the Inggaux Deaf Children's Language Training Center to visit and help the children.
30 years of wind and rain, 30 years of glory. Zheng Qian led Wanbao to surpass itself step by step, step by step to maturity, and won the honorary titles of Henan Province's Best Unit for Safeguarding Consumer Rights and Interests, Henan Province's Advanced Unit for After-sales Service, Henan Province's Best Service Provider for Household Appliances, National Commercial Service Industry Quality Service Month Activity Advanced Unit, National Women's Civilized Post, Henan Province's Advanced Unit for Honest TaxAtion, Henan Province's Advanced Unit for Labor and Employment in Private Enterprises, Advanced Unit for Reemployment in the Province, Henan Province's Integrity Unit, and Advanced Unit for Integrity and Rights Protection.
Honor belongs to the past, and the future is full of hope. Zheng Qian said that she and Wanbao will embark on a new journey again. New energy, new retail, new management, new marketing, new services, new technologies, new formats... In the face of a series of "new", Wanbao Innovation will never stop.
Images in this edition are courtesy of Marlboro