Text | Interface Chongqing Fu Yu
Don't know who Jin Song is?
It doesn't matter, you just need to know the sand slopes in the desert in "Where Daddy Goes".
Or, you just need to know the Chongqing "Four Steel Memory" industrial style film and television theme park.
This is the work of Jin Song.
Jin Song is not from Chongqing, but he likes the heroism and righteousness of "the brothers in the robe family will never pull thin belts".
From an architect to a cultural tourism business, Jinsong only pursues one thing: from fine products to excellent products, so that tourists can be happy and happy.
Yellow sand is long and the hills are adjacent.
People who have just arrived in Shapotou, Ningxia, will always be surprised, how can such a "barren land" go from "desert lonely smoke straight" to "tourists who forget to return home in the dark"?
The blend of desert, Yellow River, oasis and sand mountain presents the unique majesty and magnificence of the northwest; ride camels, sandboarding, rafting, hot air balloons and helicopter viewing and other amusement projects bring tourists a new exciting experience; Tengger Lake View, Jinsha Island Flower Sea and other visual feasts, but also bring visitors the ultimate aesthetic feeling.
Behind the scenes of all this is the unremitting efforts of the Shapotou people, among which a "foreigner" is particularly eye-catching.
It was at the beginning of this year that Jinsong came to Ningxia as the president of Ningxia Shapotou Tourism Holding Company, opened the system projects such as the development of Shapotou Desert Town, the improvement of quality and capacity of Jinsha Island, and further cooperated with the decision-making of Ningxia Autonomous Region, opened the expansion project of Shapotou Scenic Area, introduced special programs such as "Where Daddy Goes", and assisted in promoting direct flight charter flights to source cities such as Chongqing and Chengdu. Drastic reforms and creative changes have made Shapotou look new.
No one thought that this was the first voyage of Jinsong, who had been engaged in the real estate industry for many years. Previously, he was the president of Minsheng Industrial Group, a brand enterprise in Chongqing, and was also a well-known architect.
The trip to Ningxia opened the road of cultural tourism that was ready to pursue a lifetime.
Located in Jinshan Yiku, Liangjiang New District, wanguan cultural tourism headquarters is full of literary and artistic atmosphere and busy scenes. Jin Song brewed a pot of black tea and said of his way of cultural tourism, "When people reach a certain stage, they will begin to pursue a sense of happiness in work and life. "This kind of happiness is not only the profitability of the enterprise and its own happiness, but also the happiness of shareholders, employees and customers."
In 2014, returning to Chongqing from Ningxia, Jinsong began to consider the possibility of getting involved in the cultural tourism industry. In that year, domestic tourism continued to grow, the integration of culture and tourism became a trend, and new tourism products emerged in an endless stream.
Soon, Wanguan Cultural Tourism was established, and the famous saying of the Tao Te Ching, "All things are done together, I am looking at the restoration", became the origin of the company's name; "to become an excellent enterprise with a sense of happiness", was determined as the corporate vision; the cultural tourism cause as a lifelong pursuit, became the ideal of Jinsong.
What makes a happy outing? Is it a holiday to the scenic spot to rub shoulders and watch the crowds? Is it to follow the tour group and punch in the "visit here"? Jin Song believes that a pleasant outing is to give travelers more time to experience and enjoy the excitement on the way.
The development direction of the cultural tourism industry will be more subdivided, refined and diversified. Taking nature as the foundation and creativity as the soul has become the basic principle of Jinsong in the practice of cultural tourism.
Just like the Chongqing "Four Steel Memory" industrial style film and television theme park invested by Wanguan Cultural Tourism, after careful planning and rapid construction, an old factory area was quickly transformed into a unique creative style, attracting many film and television crews, expansion teams, study tours and group tourists. Although Jinsong suspended the investment and construction of the second phase of the project due to many reasons for cooperation, the innovative development of industrial tourism with the integration of film and television industry is another bold attempt by him in this field.
"There is no shortage of high-quality cultural tourism projects in Chongqing, but there is a lack of quality."
What kind of cultural tourism projects can be called the best? Jin Song believes that uniqueness, primacy, and exclusivity can only break through in the many homogeneous projects of "random flowers and gradually charming eyes" and become the best.
He has visited foreign countries many times, especially admiring Dubai's "out of nothing", a region that has no innate tourism advantages, insisting on building the tallest building, the most luxurious hotel, the highest musical fountain, the largest artificial pier... A series of global firsts have supported Dubai's tourism economy.
Classics cannot be copied, but they can be used as inspiration to create their own "best". Just like the "Qianxing Camp" chain research camp invested by Wanguan Cultural Tourism, which is characterized by heuristic education and allows children to learn natural knowledge and scientific knowledge in happiness through the experience of edutainment, and changes the common phenomenon of "traveling without learning, learning without being interesting" in study tourism. Recently, Wanguan Cultural Tourism has successively participated in the transformation and development of Fengdu Village, the development of Chongqing's 1.2-kilometer-long forest night tour project and other special projects.
In the research and practice of the cultural tourism industry for many years, Jin Song has accumulated a lot of experience, he set up the "Yide" cultural tourism study club, free of charge and regular monthly to share his research results and valuable experience to the students of the study club. This tuition-free study club has been questioned by colleagues in the company whether it is cultivating peers and making loss-making transactions. Today, watching xueyou of the study club successively become partners and business partners of Wanguan Cultural Tourism, Jinsong's colleagues have once again affirmed the wise decision-making of this leader and "ferryman".
In the Chongqing cultural tourism circle, everyone laughs that Wanguan Cultural Tourism is a "cultural tourism canteen", which not only refers to the feast of knowledge, but also because Chongqing's cultural tourism people will always come to the internal canteen of Wanguan to be lively and lively. As long as in Chongqing, almost every night, Jinsong will put on a table, invite friends from all over the world, taste the specialties he brings from all over the world, and exchange his harvest in each project.
The company's development path is not smooth. But it is this open-mindedness and persistence of Jin Song that leads Wanguan to sail smoothly forward. A few years ago, when developing a film and television city upgrading project in the northwest, because he was doing another project at the same time, resulting in management out of control and contradictions, he decisively broke his wrist, did not pursue, did not complain, and carried all the investment losses himself. Speaking of this, Jin Song smiled: "It is not without gains, we have learned experience, and in the same period of time, we will focus on doing a good job in a project, but make our products more and more extreme." ”
"Brother Robes will never pull a thin ribbon", after coming to Chongqing for many years, Jin Song is very accustomed to the jianghu atmosphere of the city, perhaps, it is his pride and chivalry that let him enter the city.
From architects to cultural tourism experts, from Shapotou to Sigang memory, from Qianxingying to Yidesha, from fine products to excellent products, along the way, Jinsong has used his persistence to promote the creation of more cultural tourism works, with his boldness and optimism, to achieve the ideal and vision of Wanguan, and also to provide more people with a rich and happy travel experience.