The normal release time of theatrical movies is 30 days, but if the performance is too good, it can be postponed.
At present, the popular "Chosin Lake" has been postponed by one month; the Spring Festival file's "Detective Chinatown 3" has also been extended for one month; the same file of "Hello, Li Huanying" and 2017's "Wolf Warrior 2" have been postponed twice, a total of 90 days; the longest postponement in recent years is 2016 Zhou Xingchi's "Mermaid", which has been postponed three times in total, and has been released for 120 days.
It is not difficult to see that these movies are both win-win works at the box office, and they are basically the winners who laugh to the end.
Of course, some people laugh and some people cry, and the opposite of the key postponement is the early release.
Just as postponed films are available every year, early releases are also indispensable.
Since 2021, the films that have been released in advance belong to the following four most typical.
Depending on the length of time, look at them one by one:
The film tells the suspenseful story of the mystery and reversal between the thieves, murderers, takeaway brothers and other people in a room.
On October 22, 2021, the movie was released, and with the blessing of the superb acting skills of Fan Wei, Zhang Songwen, Dou Xiao, Zhu Zhu and other powerful factions, the word of mouth performed well, and the Douban score has been 7.0 so far.
Although it currently grosses less than 70 million, it is still acceptable for a suspense film with a low cost.
Moreover, the industry once gave nearly 200 million box office expectations, which shows that the film still has potential to be tapped.
But what I never expected was that on November 8, the 18th day of the film's release, the film side suddenly announced that the official announcement of "Uninvited Guest" was launched from 23:59 that night.
The sudden announcement, although it does not mean that the acting skills of the main actors are problematic, but the depression is definitely not able to run.
It is not difficult to guess that this is based on the current situation, trying to switch to the online platform in search of a move to maximize profits.
However, what people can't understand is that the word pulled out of the announcement is "technical next film", giving people a feeling that they want to say that they are not easy to say.
Of course, this is not the first time the term "technical next film" has been used, it should have first appeared in "August Weiyang" 6 months ago.
It was Luo Jin who was depressed that time.
The film is starred by the handsome and beautiful woman Luo Jin Tan Songyun Zhong Chuxi, telling the intricate love story between two halfway girlfriends with very different personalities and the male protagonist.
Like zhou dongyu and Ma Sichun, and the success of "July and Ansheng", "August Weiyang" is also adapted from an annie baby's novel of the same name, which is also about a love triangle between a pair of girlfriends and a man, but it is only a more adult version, known as the sister of the former.
When the filmmakers are promoting, they also intentionally or unintentionally guide in this direction, and the audience naturally reverie, and the final result is that the audience's expectations for the movie are very full.
However, the movie is a big disappointment.
On April 12, 2021, the film was released in a hot copy, and the result is different from the delicate and sadistic emotional story in "July and Ansheng", "August Weiyang" presents a dog blood drama.
Tearing, domestic violence, one-night stands, car accidents, wrist cuttings and other bizarre rotten plots stewed a pot, and finally paste, blind luo Jin's acting skills and the appearance of the two heroines.
After the film achieved 17.7 million box office on the first day, with the collapse of word-of-mouth, the box office also fell sharply, and the final rating fell to 3.3, although it also achieved a box office of more than 60 million, but the scheduling rate and staying power have been seriously insufficient.
As a last resort, the filmmakers had to find another way out, so the pioneering use of the term "technical next film" is actually a change of direction to the network platform, and wants to say that hugh is just a change of direction.
Although the official announcement is that the film was officially released 18 days after its release, in fact, the day of the announcement, that is, on April 28, the film was announced to be offline, which means that the film was only released for 15 days.
This is also the reason why the above-mentioned "Uninvited Guest" announced on the same day that it was offline on the same day.
And this announcement also suffered Luo Jin, who has been in the TV circle for many years, and it is difficult for him to return to the big screen, and the result is that the half moonlight scenery is thrown back, you say depressed no?
However, in contrast, he is better than the tv café Deng Lun, who is also cross-border below.
In 2015, Guo Jingming, who won 1.8 billion yuan at the box office for four "Little Times", decided to take advantage of the victory to pursue and prepare for the "Traces" series of movies, with the intention of replicating the glory of "Little Times".
However, it backfired.
After the release of "Traces" in 2016, it achieved 380 million at the box office, but the investment was huge and failed to cover the cost.
What is even more tragic is "Jue Trace 2", which encountered the Fan Bingbing incident, which could not be released at all, and would be changed to a network broadcast.
Despite the controversy, Guo Jingming, who has always been smooth sailing, suffered a major setback for the first time.
But he didn't give up.
In 2019, Guo Jingming regrouped, pulled in Deng Lun, Zhao Youting and other popular young students, and prepared to shoot "Qingya Collection".
The story is adapted from the Novel of the same name by a Japanese writer, which tells the story of the Yin and Yang Master Qingming, who joins forces with the samurai Boya and the mage Takiya to investigate the strange phenomenon of Tiandu City.
However, this time Guo Jingming still failed to get his wish, and he encountered the law of jianghu: those who come out of the mix, sooner or later must be repaid.
On December 25, 2020, "Qingya Collection" was released, the story, special effects, and pictures were all good, and the overall response was good, and the box office on the first day was close to 100 million yuan.
If he continues to follow this rhythm, Guo Jingming will have a beautiful turnaround.
Who knows, the railing Land Rover will soon appear.
The previous lawsuit of suspected plagiarism in "How Much Do You Know in The Dream" was fermented again in due course, and the film was publicly boycotted by many writers, and showed a more and more intense trend, and the box office inevitably suffered a serious impact.
Seeing that the situation was not right, Guo Jingming bowed his head and publicly released an apology letter on the fifth day of the film's release, that is, on the last day of 2020.
But, as his letter says, this apology is late.
Under the pressure of fierce public opinion, major theaters have gradually reduced the scheduling of "Qingya Collection", and even the theaters have stopped broadcasting.
By January 5, 2021, the 10th day of the film's release, "QingyaJi", which grossed 450 million yuan, was informally taken offline by the theater. Become the first film to passively go offline in 2021.
Guo Jingming also folded the big screen again, but this time the reason was not the movie itself, but the past that he should have paid for.
Unfortunately, the performance of "Qingya Collection" is still fair but innocently lying on the gun.
Of course, there is also Deng Lun who regrets it.
However, there was more than enough than the top and the bottom, and he was much better than the Gu Tianle below.
As a costume fantasy movie, "True Three Kingdoms" is very fantastic.
The first is the story, a Chinese story of Cao Cao Liu Bei and other heroes in the last years of the Eastern Han Dynasty, which was adapted into a game by Japan, and then bought by Chinese and adapted into a Chinese costume film... Finally, the United States bought the film rights!
Followed by actors, the film brings together Gu Tianle, Wang Kai, Han Geng, Lin Xue, Yang Youning, Gulinazha and many other stars from the three places across the strait, but there are "Liu Hai Cao Cao", "sharp-faced Guan Yu" and other mysterious operations, which are unconventional to the point of discomfort.
Then there are the special effects, the film was made for 4 years, but the result was the texture of the game, and the five-cent effect of being spat on by people was spit on.
There is also the fact that "True Three Kingdoms" originally wanted to rub a wave of the popularity of the game of the same name, but it was released after four or five years of the game has been cold, and the result was a lonely.
Of course, what is more fantastic is the performance of the movie after its release.
The film was released in May 1, 2021, and it did not have the same power as the same file of "On the Cliff" and "My Wedding", and it knelt on its own.
At a cost of 40 million US dollars, "True Three Kingdoms Matchless", released in mainland theaters for 5 days, after obtaining 15.57 million, on May 6, 2021, it turned around and landed on the network platform, opened up a new battlefield with its head held high, and silently announced the end of theater competition.
The process is very fantastic, but the action is clean and neat, and it does not cover up the "technical" set at all, and the knife is quick to cut the mess.
The embarrassing ones were the Gu Tianle who had been carrying hard for 5 days.
Although the theater is not the only platform, since it is here, it is better to cherish it.
Even if there is, don't engage in the "technical next film" set, reasonable money is not shameful.