Text | Nine nine to cool off
The latest blockbuster web drama "Cute Wife Eater", which has been broadcast 450 million times in 5 days and accurately hits the young women's market, is the first work of newcomer director Zhao Jintao. Referring to his first work, director Zhao Jintao said bluntly: It is in line with the early judgment of the market, and there is not much deviation.
Zhao Jintao, director of "Cute Wife Eater"
The so-called judgment of the market comes from the analysis of the two successful web dramas of the explosive "Double World Pet Princess" and the word-of-mouth boutique drama "Chef Of the Flower Kettle". ——Eccentric, bent on returning to the modern crossing heroine, the hidden, black-mouthed poisonous aristocratic male protagonist, "noisy and dominant", comparable to the food passage of "Tip of the Tongue", the plot routine is roughly accidentally married→ long-term love→ sell sweet all day.
As a breakthrough costume food light comedy, the success of "Cute Wife Eater" is obviously more than that.
Long plot savior: in addition to fast pace but also to pave
"Cute Wife Eater" has a total of 56 episodes, which is a large-scale production in today's online drama market. Fast pace is the basic requirement of web dramas, but if it is a long plot, it needs to be more fully paved, otherwise the audience is likely to abandon the drama in the process of chasing the drama because there is not enough desire to explore, so "Cute Wife Eater" chooses to preview the later plot in the beginning of the first episode in the way of switching between the ancient and modern situations.
How did the heroine return to the modern era? Through what medium do the male and female protagonists space-time communicate? The male protagonist seems to have two different identities... These suspense points are conveyed to the audience in advance through the way of switching between the ancient and the modern.
"At first we discussed two or three versions, and we also considered a flat and straightforward version, but I chose this version." Director Zhao Jintao said that some of the audience feedback was abrupt, and said frankly, "Mainly considering that the opening half of the episode is for the next 55 episodes, so I am not very worried." ”
At present, "Cute Wife Eater" has been updated to 12 episodes, nearly a quarter of the plot has passed, and the number of broadcasts is increasing day by day. This also proves that Zhao Dao's choice is correct.
Three elements of network sense: the details are in place, the golden sentences are frequently produced, and the modeling is fashionable in the later stage
From the distribution of audience age groups, it can be seen that the main audience of "Cute Wife Eater" is concentrated between 18-23 years old, which is more accurate than the audience positioning of "Chef Fang" and "Double World Pet Princess". Female audiences between the ages of 18 and 23 are the group that spends the most time watching the show, the most loyal to the show, and also the most active on the Internet. For this type of audience, it is right to grasp the sense of networking.
User portrait of "Cute Wife Eater"
Part of the sense of network comes from the sense of substitution, and the detail setting of the color will make the audience impressed. For example, in the section on crossing, the director did not choose to use the traditional crossing mode of "modern disappearance→ ancient eyes", but used more complex steps such as falling into high-dimensional space and coinciding with time and space to show the entire crossing process.
For example, the female protagonist took medicine for the male protagonist at first sight of the male protagonist's beautiful back, and was blinded by the light of bodybuilding... The barrage was full of special effects in batches, and it swept wave after wave of goodwill.
In addition to the details, the heroine's golden sentence skills are also a major element of increasing the sense of network and brushing good feelings, and hitting the dimensional wall with golden sentences can add to the vividness and interactivity of the characters. "You're going to snatch me back as Mrs. Press?" Are you big bosses looking good? "It's not written in the TV series. "You have a male number one face, take pictures without retouching, handsome and handsome!" "I'm now officially announcing myself as your little fan!" "Life is like a drama, it all depends on acting skills!" ......
What is more intentional is that in the play, not only the heroine with her own cross-painting style, but also other characters will come to a few sentences from time to time, such as the black wind village boss is "ruthless" by the male protagonist, and complains to the officers and soldiers: "I now believe that he is a murderer." Later, in the process of night exploration, he complained that the male protagonist "played too much", and the "riots" in these serious situations created a rather interesting sense of contrast.
In addition to the above two points, the shape of the characters in the play is also very remarkable. Represented by the heroine, each outfit of the heroine after the crossing is very "ancient fashionista style", although the cost is limited, but it is more foreign than the general small cost production.
The subversive character design attracts expectations, and the super popular dubbing is strongly assisted
The protagonist of "Cute Wife Eater" is a major highlight. First of all, the heroine, the reason why she can frequently come out of the golden sentence is because the heroine thinks that she can return to the modern era after January and has always held a relaxed attitude. In this relaxed mentality, the heroine runs rampant in ancient times, there is no taboo, do not have to worry about the present, do not have to worry about the future, it is easy for female audiences to have a sense of barrier-free substitution, this is the usual routine of crossing the theme, and has always been able to eat everything, in short, "the trick is not new, it works."
As for the male protagonist, the setting of his dual identity is more interesting than that of the female protagonist. The male protagonist shows people in disguise in the early stage, the real identity and real personality are hidden, the mystery is easy to trigger comedy conflicts, and at the same time, it can arouse the audience's desire to explore, and its later subversion process is very much expected.
In addition, the voice actors of the male and female protagonists are also a highlight of the show. Voice actor male god Ajie, goddess Qiao poetry with domestic popular idol dramas and major IP animation, the voice recognition is high and extremely durable, the ability to absorb powder is not to be underestimated.
Run the mirror with heart, and be conscientious in the later stage
Market experience tells us that it is difficult to replicate small-cost rough-budget dramas such as "The Princess Promotion" and "Double World Pet Princess", especially for the group of highly educated young people, we must consider that they who are accustomed to watching American, Japanese and Korean dramas may only tolerate roughness once. The director's operation and post-dimming of the director of "Cute Wife Eater" have made this drama a lot more brilliant than other web dramas of the same type.
As the first work of director Zhao Jintao, the extraordinary performance of "Cute Wife Eater" is inseparable from the accumulation behind the director. When asked when he began to have plans to transform into a director, Director Zhao admitted: "I began to prepare on the day I entered the industry, I have always had this dream, and in the process of being an actor, I have also been fortunate to meet many excellent directors and learn a lot from them." I felt like I was ready at the beginning of last year. ”
On the issue of performance, Director Zhao, who has always been known to the public as an actor, said that the actor's background allows him to better appreciate what kind of performance is relatively accurate and the audience will pay for it, which also allows him to guide the newcomer actors to enter the role and show their charm more handily.
When talking about what kind of performance the audience does not like, Zhao Dao believes that the "virtual appearance" that relies purely on the support of appearance and the appearance of the face above the acting skills cannot deceive the audience for a long time, and the gradual failure of the "big IP + small fresh meat" model in recent years also shows this.
"Because those that are contrary to drama and storytelling are actually contrary, the audience may pay for it for a while, but in the end, it is still a good dramatic conflict and a good story that can firmly grasp the audience - the return of drama is an inevitable trend." Admittedly, this is also the main reason for the return of realism in the past two years. Realism can exercise the actor's simple and sincere acting skills, and only simple and sincere acting skills can really impress the audience. "As long as the appearance and traffic, I think this is a flash in the pan."
Nowadays, the film and television capital market is gradually returning to rationality, especially the online drama market is consensusly reducing the proportion of actors' remuneration, which makes the "only appearance, only traffic theory" more and more untenable, giving potential newcomer actors more opportunities. The two leading actors in "Cute Wife Eater" also won the pertinent evaluation of the audience's "heart-wandering" and "enduring" by virtue of their own acting skills.
Because of the above reasons, although the first work "Cute Wife Eater" has achieved good market results, director Zhao Jintao intends to pay more attention to realistic themes in the future. In the future, if realism wants to achieve greater development, it must start by cultivating a young audience.
Based on market analysis, Zhao Dao found that today's domestic film and television industry lacks the theme of "burning direction", "military themes, sports competition themes, I think the market will be good, it occupies a 'burning' factor, will be a shot in the arm for our generation of young people." At the same time, he added, this kind of subject matter must be both relaxed and grounded, because this style is more acceptable to young people.
For the phenomenon that the market performance of competitive themes such as "Our Boyhood" and "Waves and Flowers" is not performed well, Zhao Dao also gave his views: the most important thing in a play is to take the characters as the core, rather than the events first, such as the athletics to take sports first, "ignoring what kind of person is doing these things, I think we should still focus on the characters and focus on excavation, which is the most important." ”
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