Data Ape Interview with GMGC Song Wei: Optimistic about the application prospects of big data in four major areas

Author: Zhang Yanfei Source: Data Ape

When Data Ape interviewed Song Wei, founder and secretary general of GMGC and founder of Photosynthetic Capital, during the GBDC Global Big Data Summit, he mentioned that he was very optimistic about the application and development of big data in the fields of big health, cultural creation, retail and smart cities

On January 20, 2016, As the exclusive live broadcast and interview media, Data Ape was invited to participate in the "Global Big Data Conference for GBDC", which was hosted by the World O2O Organization, the Global Big Data Alliance GBDC, the Global Mobile Game Alliance GMGC, and Trinity Capital, and supported by the O2O Working Group of the Internet Society of China and the China Automobile Dealers Association.

GbDC Global Big Data Summit was held at the Beijing National Convention Center, with a scale of more than 3,000 people. The conference conducted in-depth exchanges with the guests from the aspects of big data changing the way of government management, leading global enterprise marketing, intelligent transportation integrated services, Internet integrated marketing operations, and cutting-edge technology. Through the sharing of industry big data white papers and wonderful case analysis, we guide enterprises to discover a wide range of business value with the help of big data, and effectively use the power of big data to help all walks of life upgrade and transform. The conference covers the fields of big data and smart government, automobile industry, financial industry, retail industry and real estate industry. GbDC Global Big Data Summit is the largest and most influential industry event held in the Asia-Pacific region to date.

The following is the transcript of the data ape reporter's on-site interview with "Song Wei, founder and secretary general of GMGC, director general of WOO, and founder of Photosynthetic Capital":

Data Ape Reporter: Hello audience and media friends on the spot, here is the scene of the GBDC Global Big Data Summit, I am Zhang Yanfei of Data Ape, today we are very happy to invite Mr. Song Wei, the founder and secretary general of GMGC, to say hello to our friends on the spot.

Song Wei: Hello everyone.

Data Ape Reporter: GMGC is the organizer of the conference, so first of all, please share with you the original intention of our summit.

Song Wei: GBDC was just established this morning, in response to the needs of industry development, in our lives, whether it is games, e-commerce or O2O, and many things including lifestyle are closely related to big data.

First, we are combining the needs of GMGC's developing members in the past few years, and we find that everyone's dependence on big data is getting higher and higher, and we also hope that through big data, we can more accurately guide business operations and better serve users, players and fans. It is based on the needs of the entire industry that we organized such a conference.

Second, based on the big strategy of the whole country in terms of big data, the future at the national level is also to hope that the connection behind big data is security issues, at the same time, behind the big data is also connected to some data transactions and data precipitation problems, in this regard, we also hope to be able to cater to the country's grand strategy.

We, these traditional platforms and non-governmental organizations can actively promote the development direction of some big data industry in the country, invite some industry opinion leaders and practitioners in the field of big data to give us lofty heights and provide insights, let us see the future prospects of the development of this industry and the current problems in this industry, so the purpose of running this meeting is to promote cooperation through exchanges and learning, while promoting industrial development and win-win development.

Data Ape Reporter: Now the national government level is vigorously promoting the development of big data, especially in 2015, there have been many policies continuously introduced, according to the current policy planning of the country, it may be almost six or seven years, that is, by 2022, it is necessary to achieve basic data access, at least from the government level, such as medical data, government data to achieve initial access. Do you think this goal can be achieved by 2022? Now everyone is also talking about solving the problem of data islands.

Song Wei: I think big data is particularly close to the big health.

First, the data of our future body, the index of health, and the changes of each day can be obtained through big data models, and can guide us when to take medicine and what medicine to take, which is the most direct role of big data in the field of big health.

Second, according to the predicted changes in the economic situation in 2016, the state put forward innovation, reform, cultural and creative strategies, there are also a large number of cultural entertainment products will appear in our lives, today's TFBOYS at the conference is an example, this group of idols of the times, they have brought the fan economy, fans whether they are sought after TV series or favorite clothes, fashion labels are closely related to the TFBOYS personality, in the future digital entertainment is a good application. If you're going to do a concert and you're trying to market it, that group of fans is very relevant to TFBOYS's preferences. In the future, the application of big data will allow us to obtain users and serve users more accurately, which I think is the cultural and creative field I just talked about.

Third, in the future, big data is also closely related to retail, such as cars, and we will find that things before and after buying a car are related to big data. Before the car, when buying a car, you can analyze the user's income and his psychological purchase expectations through big data analysis. After the car, you can buy services, such as insurance, and other derivatives. In the future, these will become the direction of big data to guide car purchases.

In addition, you will find that the Internet of Vehicles is actually a very important application module of big data, the Internet of Vehicles can solve many problems, in life can avoid a lot of traffic jam problems, especially safety issues, can give you a good reminder, including your car condition, give you some data guidance, which may make our lives more secure, so I think big data makes our lives healthier, the car side makes us safer, rest assured, in life to get happy, big data and our lives are very closely related, Just talked about a few directions.

Data Ape Reporter: Big data is very closely related to our lives, just like you just mentioned, big data will be more widely used in the three fields of health, cultural creation and retail in the future, right?

Song Wei: Another key area is big data and smart cities, which will be preconceived at the national level. For example, if you arrive in Singapore, its central city will be connected to the Internet of Things module, so that the central city will not be so congested during the peak period, the proportion of fees charged by you entering the central city is very high, the time period is such as what time to leave work, the cost of entering the central city is very high, you are willing to go in and spend high prices, and encourage travel to choose public transportation. Singapore square square is relatively small, easy to do smart city module, I think the future development of big data smart city in China will become 2020, industry 4.0, has now been piloted in Wuxi, smart city actually solves a certain problem of government transportation. Intelligent government affairs can also improve energy efficiency efficiently, and big data can bring us a lot of convenient and efficient ways.

Data Ape Reporter: In the south, such as Hangzhou and other cities, enterprises cooperate with the government to solve practical problems with the police, transportation and other functional departments in the field of security.

Song Wei: Indeed, big data can solve many problems encountered by governments, such as fiscal and tax governance. Some time ago, the tax department had to lead the way to say that there are too many fake invoices, to use big data to avoid risks, governance of fiscal and taxation problems, I think big data in the government this piece is undoubtedly a more rapid and effective, fast, safe role in the government's function, while playing a very good role in social norms.

Data Ape Reporter: GMGC also has strong experience in the whole mobile Internet, holding events like the World Mobile Internet Summit every year. In your opinion, what kind of impact will big data have on the entire mobile Internet industry?

Song Wei: I think the impact on the mobile Internet is precision, let us use accurate data to carry out accurate delivery, precision marketing, accurate service to users, and win the punch.

Data Ape Reporter: Okay, thank you Mr. Song for accepting our data ape interview today, thank you!

Song Wei: Thank you, it's a pleasure to talk to you about big data related issues.

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