Beiqing-Beijing headline reporter learned on November 8 that at the METRO booth of the Food Pavilion of the Expo, a bluefin tuna fish opening show was held, which triggered many audiences to stop and watch. This is metro's fourth participation in the Expo, in addition to bringing this "Big Mac", the booth also displayed more than 130 kinds of goods from as many as 23 countries around the world, fully demonstrating the "hard power" of METRO's global procurement.
METRO Group is one of the first foreign supermarkets to enter the Chinese market, in 1996, METRO opened its first shopping mall in China, with its global procurement system, to the Chinese consumer goods market set off a wave of "global whirlwind".
METRO has five major purchasing offices in the world, backed by the entire group's huge sales network, METRO can directly cooperate with the origin of the goods, and make the price meet the needs of consumers. This is also an important reason why METRO can introduce high-quality imported goods and quickly accumulate word of mouth in the industry.
On the day of the event, the bluefin tuna unveiled at METRO's booth, nearly 200 kilograms, belonged to medium and large sizes, and was directly airlifted from Nagasaki, Japan, to Shanghai. Chen Zhiyu, deputy CEO of METRO China, said, "CIIE is a world-class platform for our enterprises to deepen cooperation, and we hope that through such an event, WE WILL show METRO's global procurement strength to audiences around the world and our cooperative enterprises." ”
Bluefin tuna is one of the 130 imported goods exhibited by METRO at the Expo. METRO China's exhibits come from 23 countries, including 50 new products, including Italian-style coffee, Alpine snow-water-irrigated Japanese Hokkaido rice, Vietnamese nuts, French black truffle chocolate and the ever-popular imported wines, champagnes, sparkling wines, etc.
"China's new generation of middle-class families have begun to take shape, and "quality" and "personality" have become new consumer keywords. "This group of consumers is not so sensitive to price, they care about cost performance and experience." Chen Zhiyu said, "The ability to globally purchase and differentiate products gives us the confidence to meet the consumption needs of a new generation of middle-class families." To this end, in June this year, METRO opened two consecutive member stores in Beijing and Chengdu, triggering market attention.
The new METRO Club selects more than 4,000 SKUs, of which more than 40% are imported and private brands; in order to reduce waste, METRO launched a family packaging that is more in line with the needs of a family of three; focusing on the needs of family shopping, sacrificing a part of the store space to create a children's playground, coffee bar and other store areas suitable for a family of three leisure shopping. In the future, METRO will continue to build differentiated and exclusive procurement capabilities with national shopping malls as the carrier, and truly become a new generation of middle-class family quality life experts.
Text/Beijing Youth Daily reporter Zhang Xin
Editor/Fan Hongwei