If you want to select the most subversive entrepreneurs among Chinese luxury car companies, Ding Lei, the founder of Gaohe Automobile, is definitely on the list. In 2017, he created a new luxury electric vehicle brand - Gaohe Automobile, four years of grinding a sword, the first model of Gaohe HiPhi X debuted at its peak, with a beyond the imagination of the appearance and many industry-first black technology, won the market and word of mouth double harvest. In September this year, Gaolike Porsche, BBA and other giants, topped the top of more than 500,000 luxury electric vehicle sales first, the industry marveled!
Just when people are speculating that Gaohe's second car may be positioned to explore and seek to go, Ding Lei did the opposite, offering a "double flagship" strategy - on November 6, Gaohe released the second flagship Digital GT-HiPhi Z mass production finalized car, and announced that 95% of the car's content has been locked, and will open reservations and delivery in April next year, and it is expected to achieve mass production and delivery in 2022. In addition, the Gaohe HiPhi Z Navigator Co-creation Recruitment Program was launched on the same day, recruiting innovative leaders from all over the world to experience this technology luxury car from the future.
The press conference also broke the norm, Ding Lei incarnated as an "atypical physicist", through a science fiction blockbuster, the highlights of the new car and the bold imagination of the future world together...
In Ding Lei's view, the life of an individual is limited, but if all the information of a life since birth is gathered and processed in a scientific way, "it will continue to evolve itself and extend its life." Based on this "digital life" concept, Gaohe HiPhi Z was born "subverted".
The appearance of the new car is imaginative, and the design aesthetics and functional practicality are organically unified: the world's first star ring ISD light curtain system is not only online, but also allows the car to interact freely with other traffic participants; the electromagnetic NT door opening is full of luxury, highlighting the high-techLUXE® technology luxury; breathing scale grille and air suspension tail "mecha wind", which can reduce wind resistance and optimize aerodynamics when the car is running...
Good-looking appearance is also matched with an interesting soul, near the dashboard in the car, equipped with the world's first multi-axle displacement of the vehicle digital robot HiPhi Bot, breaking through the physical layout of modern car interiors, he has the strongest brain of "life-like body", not only can distinguish the location, but also with people for more real emotional interaction.
From the "evolvable supercar SUV" of Gaohe HiPhi X to the intelligent "digital lifeform" of Gaohe HiPhi Z, why is Ding Lei so obsessed with "subversion"?
Looking back at Ding Lei's past, it seems that some reasons can be found. More than 30 years ago, as a graduate of fudan physics, Ding Lei once considered studying abroad, but overheard a foreign engineer's comment - "The Chinese car is a joke..." He was greatly touched, so Ding Lei resolutely stayed in China to devote himself to industry, and slowly became acquainted with the automotive industry.
In the following decades, Ding Lei took charge of a number of mainstream domestic car companies, witnessing the continuous growth of China's auto market on the one hand, and seeing the difficulties of local brands breaking through in the luxury car market on the other hand. At the same crossroads of life, Ding Lei once again made a choice: break the self of the last second and start again!
As a result, China's most subversive luxury intelligent pure electric brand, Gaohe Automobile was born; with the spirit of making the impossible possible, Gaohe has been deeply cultivating for many years and continuing to completely implement the concept car into a mass production car, so that people can see the epoch-making model - Gaohe HiPhi X in the market, and the future car that seems to come from 20 years later - Gaohe HiPhi Z.
"Order is difficult to break, but it doesn't mean that no one can do it..." This is a line Ding Lei said when he warmed up for the new car Gaohe HiPhi Z. To some extent, this sentence also makes a footnote to his and Gaohe's "subversive" spirit: nothing will remain unchanged, only the courage to "break the self for a second", never accept defeat, never compromise, in order to continue to create a new world and win a new future.