Recently, more and more celebrities have joined the hot pot industry, and stars such as Chen He, Deng Lun, Jia Nailiang, Huang Xiaoming and other stars have stood for the hot pot.
There is only one explanation, the hot pot market also has a lot of blue oceans, which need to be developed and excavated, suitable for entrepreneurship.
As the first category of hot pot in catering, how big is the market size?
According to the data of the "2019 China Hotpot Market Big Data Analysis Report", the data of hotpot stores at the end of 18 years soared to 609,000. In 2018, the total revenue of the national hot pot industry was 875.7 billion yuan, and the market share was as high as 20.5%.
Why can hot pot become the boss of the catering industry? Why is it so popular with diners?
In the land of Yangyang, known as "China on the tip of the tongue", various cuisines are popular.
But there is nothing else in the bag that can collect all the dishes except hot pot.
Only hot pot, can "unify the north and south of catering", and only hot pot attracts and stimulates the taste buds of all Chinese!
The breadth of hot pot flavor and the abundance of ingredients determine that it has become the boss of the catering industry!
Under the historical evolution, hot pot has derived five major factions with distinct characteristics according to the differences in regional eating habits.
Sichuan-Chongqing hot pot has an unshakable hegemony in the hot pot rivers and lakes. According to the "2019 China HotPot Market Big Data Analysis Report", sichuan-Chongqing hot pot accounted for 66.4% of the hot pot market in 2018.
In the 2018 hot pot TOP20, Sichuan-Chongqing hot pot enterprises occupy half of the country, up to 10!
Stimulated by the dual stimulation of spicy and hemp, the refreshing dining experience brought by Sichuan-Chongqing hot pot makes diners addicted!
The goal of the northern hot pot is clear - meat, eating the northern hot pot is to eat meat! Meat-free northerners can live a "meat addiction" in a hot pot!
The endless old Beijing hot pot, fat beef hot pot, mutton hot pot, etc., the Northern hot pot values the big bite of meat, the big mouth of drinking is the bold style!
Every early summer, diners begin to ridicule the upcoming annual "drug test" conference in the Yunnan-Guizhou area. Diners in the Yungui area love mushrooms no less than the northern diners' loyalty to meat.
The main feature of the Yungui series is a delicious mushroom pot.
Summer is the most vigorous period of mushrooms, and the mushrooms at this time are the most fat and tender. A considerable part of them have entered the hot pot, and the mushroom ingredients are so rich that the northern diners cannot imagine.
Cantonese hot pot is the same as the eating habits of the locals, which is permeated with water spirit and also tells about health.
Cantonese hot pot pays attention to the fresh flavor of the soup base, and pays attention to good ingredients and good pots.
Subdivided are Chaoshan beef hot pot, bean fishing, seafood hot pot and so on.
For example, the current shrimp guest seafood hot pot, is the representative of the new health hot pot, first eat shrimp and then shabu-shabu, a pot of dual use, attracting a large number of diners flocked to.
Cantonese hot pot advocates a return to the taste and nutritional value of the ingredients themselves.
Three fresh, assorted, one pot... These are very popular in jiangsu and Zhejiang regions.
Pay attention to the collocation of ingredients, take a pin pot as an example, originally a winter specialty food in the mountains of Huizhou, and later spread in Jiangsu and Zhejiang.
It is stocked with dried beans, shredded radish, tofu buns, winter melon, chicken nuggets, meat balls and other layers in an iron pot stew. On the palate it is rich, layered and gentle.
What types of hot pot are around you? Which is your favorite? Which do you think is the most marketable?
I am a shrimp guest sea shrimp hot pot, deep ploughing catering hot pot for ten years, pay attention to me, get more catering operations combat dry goods!