Zhang Weili defeated Rose in the second battle and failed to regain the UFC world gold belt, and the most upset may not be Chinese boxing fans, but UFC Chairman Bai Dana. From China's first brother Li Jingliang being hanged naked by Chimayev, to China's sister Zhang Weili losing Ross again, the two major Chinese aces of the UFC have been severely frustrated, which is very unfavorable for the UFC seeking to open the Chinese market.
Fighting in China is an unpopular project, it is impossible to look at the back of football and basketball, and even far less than the high flow of table tennis and women's volleyball, the entire fighting atmosphere is relatively desolate, there are few boxing charms, and low-quality pseudo-boxing fans account for the majority. The UFC originally planned to emulate the NBA's Yao Ming effect and open up the Chinese market through Zhang Weili, but the good times were short-lived, and Zhang Weili tasted the first two consecutive defeats in her career after winning the world championship, which cooled down the slightly warmer Chinese mixed martial arts market.
UFC propaganda methods in China are relatively clumsy, advocating "street fighting" in the legal society, and Li Jingliang kills a dragon without rules, which makes the event less positive energy and main theme. Through Zhang Weili's inspirational experience, the image was reshaped to a certain extent, but Zhang Weili failed to sit firmly on the world's first throne, and in china, which is only a champion, the MMA atmosphere is completely unheated.
In fact, in recent years, many Chinese netizens have paid attention to the UFC, not that they appreciate the mixed martial arts sport more, but together with the farce of the martial arts masters, so that they are more eager to see the people who can justify Chinese fighting in foreign first-class fighting events, and the UFC is also constantly promoting and hyping the so-called "Chinese power" to cater to the national vanity of those audiences. But when netizens witnessed China's strongest warrior Li Jingliang being grabbed like a chicken by Chimayev's eagle, and even chatted with Bai Dana under the stage while holding his back, these netizens also had a sense of disillusionment.
China's MMA originally had no atmosphere, but Zhang Weili can give the public a shot of chicken blood, but when the 32-year-old Zhang Weili loses the world's golden belt and may never have the opportunity to fight Rose three times, can we still expect how hot the Chinese fighting market is? But what EDG won the field brush screen, e-sports in China has a deep soil, especially for the future of young people.
Compared with MLB baseball, NFL football, and NHL hockey, which are not comparable to Chinese culture, UFC's biggest advantage is that it can provide a display platform for Chinese martial artists to attract patriots who are eager to witness Chinese martial artists challenging the world. But the UFC is unlikely to replicate the NBA's success in China, where too few people really like to fight, because Zhang Weili's superstar glow effect is gradually failing.