Exploratory Pavilion | "Wukong" and "Harry Potter" appeared in the four-leaf clover Exhibitors aimed at "playing" business opportunities

(The 4th CIIE) Exploration Pavilion | "Wukong" and "Harry Potter" appeared in the clover Exhibitors aimed at "playing" business opportunities

China News Service, Shanghai, November 9 Title: Exploring the Museum | "Wukong" and "Harry Potter" Appear in the Clover Exhibitors aim at "playing" business opportunities

China News Service reporters Zheng Yingying and Li Jiajia

When the first snow in Beijing allowed Universal Studios's "Harry Potter fans" to travel to "Hogwarts Castle" in a second, in Shanghai's "Four Leaf Clover" (the exhibition hall where the Expo held), magic fans were pleasantly surprised to find the "mini version" of Harry Potter, Hermione and Ron (the three protagonists of "Harry Potter") in the LEGO exhibition area.

At the Fourth Ciie Expo, there were not only high-end products, but also many "childlike fun". These exhibits are so colorful that adults can't help but line up to find "childhood" here.

In the Lego Harry Potter exhibition area, not only the characters, but also the castle, chess, and even Harry Potter's owl Hedwig are spelled out with Lego one by one, which makes people fall in love with it.

In addition, the LEGO Group will launch new products inspired by Chinese culture every year during the Expo. The Goku Little Man Space Exploration Set, launched at this year's Expo, presents the space journey of the heroes of the Goku Little Man Team, who fight with the six-eared macaque to protect the "Samadhi True Fire" stored in the iconic spaceship. The set also includes a launch pad and a detachable lunar rover.

LEGO Group CEO Niels B. Christiansen said that China is an important strategic market for the LEGO Group, and over the past few years, the LEGO Group has been investing in brand building, retail business development, product and technology innovation, which have helped the LEGO Group achieve strong double-digit growth in China for four consecutive years, "We are very satisfied with the LEGO Group's performance in the Chinese market, are confident in China's long-term development potential, and will continue to invest more here." ”

Enterprises that see the "play" business opportunities in the Expo and compete to launch eye-catching new products at the Expo not only have Lego, but even the cookies they eat are innovative and "play" new business opportunities. Danisa Crown Danish Cookie, which has participated in the Expo for 4 consecutive years, debuted the new music box theme this year, turned the cookie jar, and there was music ringing, unlocking the "new way" of cookies with fairy tale music.

The holding of the Expo has injected impetus into the global economic recovery under the epidemic and provided more market opportunities for enterprises at home and abroad.

Yang Guang, deputy general manager of Danisa Crown Danish Cookies, said that at present, the Chinese market has become an important part of Danisa Crown's Danish Cookies' key sales area and globalization strategy, "For us, the Expo is not only a platform for displaying innovative products, but also an opportunity for world enterprises to go deep into the Chinese market and approach Chinese consumers." ”

Looking around the Expo pavilion, there are not a few enterprises aiming at "playing" business opportunities. There is also a sporting goods company Decathlon that moved the "ski resort" into the exhibition area, so that the audience can enjoy skiing. In addition, there are challenges to kick shuttlecocks to participate in the lottery, "mini biscuits" embellished ice cream on-site production, etc., companies have come out to "play" to win, and further explore the popularity and business opportunities of the Bo. (End)

Source: China News Network