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"Touching the Heart": Affordable milk tea in the Korean drama industry

author:The Paper

Since the beginning of the idol draft in China to introduce the rules of the fan circle originating from South Korea into China, the discussion of artists has always had a little "fuss" in the eyes of people who do not care about things in this field, and anything will rise to a major event related to the future of the artist's career. It is really unfair to casually give the supporters of big stars and small idols a "brain-dead" hat, and in South Korea, the birthplace of this set of rules, one thing can become a big thing related to the future of artists.

Actor Shin Dong-wook, who once again let Korean audiences know his personal charm through the TVN TV series "Live" last year, was abandoned by the TVN "Touching the Heart" crew because he fell into his grandfather's "filial piety fraud" (효로사기). The ninety-six-year-old Old Man Shin told the media that Shin Dong Wook often visited him before, calmed his loneliness, thought it was caused by the friendship of his grandchildren, so he sent a house to his grandson to send to the island, did not expect that after his grandson turned red, he attributed the problem to "tight schedule" and rarely visited him, so he thought that the previous visits were for property, accusing Shin Dong Wook of using filial piety to commit fraud... Although Shin Dong-wook denied his grandfather's allegations, the "Touching the Heart" crew abandoned him in early January this year. This news has once again become a hot topic because of the official broadcast of the TV series this month. In order not to get involved in negative news, the crew can really be said to be very cautious.

In this social environment, in "Touching the Heart", adapted from the "Sweet Pet Brainless" online novel, the heroine was disliked by the audience because of a scandal with the chaebol III, and the setting of losing the endorsement and not receiving the job seemed very reasonable.

"Touching the Heart": Affordable milk tea in the Korean drama industry

Poster for the TV series "Touching the Heart"

From last summer in the webcomic adaptation of the TV series "Why is Secretary Kim like that?" Tvn, who ate the sweetness, revealed the production plan of the tv series of the same type "Touching the Heart". Why is Secretary Kim like that? "Tells the love story of the domineering president and the all-round secretary, labeled as a "sweet pet", and does its best to be romantic. "Touching the Heart" is adapted from the network novel of the same name, the same label of "sweet pet", the same extreme romantic ability, the same cold noodle boss and beautiful female secretary character configuration, the creative concept is probably to seize the moment, take advantage of the heat to quickly brush a wave of traffic.

In the team of "Touching the Heart", "Why is Secretary Kim like that?" The director of "Park Joon-ho, screenwriter Choi Baolin, and another screenwriter Lee Myung-sook once created the TV series "You Are Fascinated by Me" starring Park Shin-hye and Jung Yong-ho. The director and the two screenwriters are skilled workers on the same type of Korean drama creation assembly line, and the output is naturally a very mellow assembly line Korean drama work.

"Touching the Heart": Affordable milk tea in the Korean drama industry

Liu Renna as Wu Yunrui

Wu Yunrui, played by Liu Renna, dropped out of school after only one semester of studying to enter the acting career, but still received some basic discipline training, such as transferring internal lines, copying materials and other basic office operations, but can skillfully use the case retrieval system, in short, the level is above some artists who have obtained a doctorate but do not know the academic literature retrieval platform. Influenced by the scandal, the heroine who has not been able to receive the drama for a long time decides to experience life in order to make a comeback, leaving the starlight into the team, although small, but can become the "always" of South Korea's top law firm, and become the secretary of the picky lawyer Kwon Jeong-rok (Lee Dong-wook). The two did not like each other at first, but Wu Yunrui gradually conquered Lawyer Quan with his outstanding ability and personality charm, and Lawyer Quan's sense of justice and outstanding personal ability gradually made Wu Actor fall for it, and the two began a romantic love story...

Even if there are twists and turns, "Touching the Heart" is also a typical sweet pet network novel stereotyped story, first abusing this party, then abusing that party, sending a knife after sugar, and finally rejoicing and reuniting.

"Touching the Heart": Affordable milk tea in the Korean drama industry

Lee Dong Wook as Kwon Jeong Rok

The national ratings of the second episode of the first week of "Touching the Heart" declined but the ratings in the capital circle rose slightly, which shows that although this sweet pet drama is cheesy, the mass base is still there. Cheesy is a common result of industrial assembly lines. The cost of the cliché TV series is properly controlled, coupled with the good mass base, low risk, and guaranteed income, which is a classic cost-effective film and television product.

From the casting point of view, Liu Renna and Li Dongxu once starred in the "Lonely and Brilliant God: Ghosts", before the ratings of "Castle in the Sky" this year, the ratings of "Ghosts" led the ratings of the cable station, and many viewers still had feelings for the actors in the play.

From the production point of view, scheduling and color grading are common methods of Korean romantic comedies, and the scenes are also commonly used in TVN TV series, the office used by Kim Se-won, a warm male prosecutor played by Lee Sang-woo, is the office used by the male protagonist Huang Shimu in "The Secret Forest", and the office of the boss of always Law Firm, the main place where the male and female protagonists are active, has served as a law firm office in the TV series "Room Nine" starring Kim Hee-sun.

From the plot, the scripts received by the heroine and the plays she has acted borrow from the scenes of "Descendants of the Sun" and "Ghosts". In addition to recalling the last prosperous time of Korean dramas, it also strives to mobilize the audience's memories of that lonely and brilliant time.

Tribute scene

Before the Korean drama flashes the last light, it takes the route of burning money, the handsome man and the beautiful woman big star grab a handful and stuff it in, the scene must pursue spectacle, the visual effect is shocking, the bridge section is romantic, the night sky flashes starlight fireworks, and a tree blossoms in the harmonious lighting...

After not getting so much investment, the Korean drama that pursues high cost performance began to "save the country with a curve", weakening the plot and scenes, focusing on the sweet pet part, starting from the details and emphasizing the interaction of the characters. As long as there are still viewers who are willing to watch, they are not afraid of being scolded. Whether it's last year's "Why is Secretary Kim like that?" " or this year's "Touching the Heart" are all fast-moving consumer goods produced on the Assembly Line of Korean dramas, which cut to the desire of urban residents for sugar, and the other side of the plot is not to worry about sending blades to the screenwriter when the end is broken.

Korean dramas have changed from the original women's adult films to the milk tea of the citizens, and if you are sweet, you may watch it.

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