In 2021 Autumn Sugar, Dynasty Wine industry sits at home, and through 7 major activities, Chinese wine has entered the rising channel of the era of strong sound.
On October 18, the new site of the Dynasty Technology Center was opened. On the same day, more than 200 distributors from all over the country gathered at the Dynasty Royal Court Wine Castle to participate in the new marketing strategy conference of "Dynasty New Leap, Create a New Future", and the new product "Yise" series was officially unveiled.
Wang Qi, Executive Director of China Wine Industry Association, Huo Xingsan, Secretary General of Wine Branch of China Wine Industry Association, Wang Zuming, Deputy Secretary-General of China Wine Circulation Association, Professor Duan Changqing, Chief Scientist of National Grape Industry Technology System, Wan Shoupeng, Secretary of the Party Committee and Chairman of Tianjin Food Group, Zhao Guorong, Deputy Secretary of the Party Committee and General Manager of Tianjin Food Group, Zhang Li, Director of Science and Technology Division of Tianjin Municipal Bureau of Industry and Information Technology, Li Guanghe, Deputy Secretary of the Party Committee and General Manager of Dynasty Wine Group, Wang Shusheng, Master of Chinese WineMaking, Senior winemaker Zhang Chunya and other leaders and guests attended the day's activities.
1. Wan Shoupeng: to create a world-class wine technology research and development platform
For the new site of the Dynasty Technology Center, Wan Shoupeng, Secretary of the Party Committee and Chairman of Tianjin Food Group and Chairman of the Sino-French Joint Venture Dynasty Grape Wine Co., Ltd., said: "2021 is a special year, wine as a consumer product, the impact caused by the epidemic is particularly huge, domestic wine consumption has slowed down significantly, the wine industry operation situation is extremely severe, in response to the crisis, the industry's leading enterprises actively huddle together for warmth, the wine industry association actively offers suggestions, everyone works together to overcome difficulties, and the domestic consumer market continues to upgrade. Under the background of substitution opportunities for imported wines, domestic wines have gradually entered the upward channel and ushered in an excellent period of development opportunities. At present, with the support and help of industry associations and brother units in the industry, Dynasty Company has closely focused on the bottlenecks and difficulties in enterprise development, coordinated the promotion of normalization of epidemic prevention and control and enterprise reform and development, solved a series of problems such as resumption of trading, destocking, capital chain, equity repurchase, etc., and completely reversed the focus of work to achieve enterprise development.
Chairman Wan Shoupeng stressed that the completion of the new site of the Dynasty National Technology Center has further improved the upgrading and transformation of the relevant software and hardware of the technology center, improved the innovation ability of the technology center, ensured the various research and development experiments of the technology center, and continued to promote the industrialization transformation from technology to production of a number of scientific research results. "After completion, the national technology center and postdoctoral workstation will cooperate with first-class scientific research institutions in the domestic industry to create a world-class wine technology research and development platform to serve the domestic wine industry."
At the same time, Chairman Wan Shoupeng highly praised the Dynasty team's adherence to quality and the dealers' adherence to the Dynasty brand. For example, he said, the dynasty was founded 41 years ago, and some dealers insisted on acting as an agent of the dynasty for 39 years until now, and many "second generation wine" relays are making dynasty wine, which is a high degree of trust in the dynasty. In the future, Dynasty wants to let these dealers who do not abandon them reap better returns.
2. Wang Qi: The future of Dynasty should empower products, brands and industries
Wang Qi, executive director of the China Wine Industry Association, praised WangChao as one of the earliest wine production enterprises with advanced production technology and production equipment in China, and also a representative of the introduction, digestion, absorption and innovation of wine production in China, and played a huge role in product research and development, talent training and product innovation.
Chairman Wang Qi hopes that in the future, the Dynasty Wine Industry Technology Center and other fraternal units can work together to tackle a number of major common key technologies in the industry, such as the integration of key technologies in the raw material base of wine grapes, the selection and breeding of wine grapes (breeding and improvement of native grapes), the mining and industrial application of local winemaking microbial resources, strengthening the joint research of brewing process methods and technologies that highlight the typical styles of various types of products, and innovating to form a series of brewing technology systems and promoting applications; In particular, the buried soil of wine grapes, excavated machinery and equipment, vineyard fertilizer deep application machine and grape plant protection machinery research and development, winemaking by-product comprehensive utilization technology development and promotion; establish the goal of high product quality, make a fuss about safety and quality, empower products, empower brands, empower industries, and provide scientific and technological support for the sustainable and healthy development of China's wine industry.
At the 2021 China Wine Enterprise Summit held not long ago, Chairman Wang Qi said that China's wine leading enterprises represented by Dynasty have the courage to assume the responsibility of industry leadership, and in the past year, multiple measures have been taken at the same time, and great results have been achieved in quality, brand and cultural construction, which has promoted the progress of Chinese wine.
3. Wang Zuming: The dynasty has raised the level of technical support to a new height
Wang Zuming, deputy secretary-general of the China Liquor Circulation Association, talked about the experience of visiting the Dynasty planting base many years ago, saying that the Dynasty is at the leading level in domestic wine companies in terms of technology, products and quality reserves. Despite the lows of the previous few years, the foundation of the dynasty is still there, which provides a solid foundation for the "second entrepreneurship" of the dynasty.
Deputy Secretary-General Wang Zuming believes that with the opening of the new site of the technology center, Dynasty has raised the level of technical support to a new height, and he wishes that the Dynasty Wine Industry, which stands at a new starting point, will usher in better development.
At the subsequent press conference of the new marketing strategy, Deputy Secretary-General Wang Zuming also shared with Dynasty dealers from all over the country on the new changes that have occurred in the field of domestic wine circulation, hoping that dealers can join hands with Dynasty to work together for the rise of domestic wines.
4. Duan Changqing: Dynasty Jinyi brandy has international first-class standards
Professor Duan Changqing, chief scientist of the National Grape Industry Technology System, praised the technical strength of the Dynasty after visiting the Dynasty Royal Garden Wine Castle and tasting the Dynasty wines. He took the 18-year-old brandy of Dynasty Jinyi as an example, praising its intoxicating aroma, elegance and delicacy, fierce and not dry, and already has the strength to compete with the world's top brandy products.
As the only big gold medal in the 2019 Autumn fisa French International Spirits Grand Prix (China) and the large gold medal of the 2020 International Wine (China) Grand Prix (IWGC), Dynasty Jinyi 18-year xo brandy not only has the gene of a human head horse, but also the embodiment of the reserve strength of Dynasty's real vintage old wine.
In 1995, the Dynasty imported a set of Charente distillers from the Cognac region of France, and Rémy Martin sent winemaker Louis to help the Dynasty install and commission the equipment, and also taught the Dynasty the distillation process of the Rémy Martin. For 26 years, Dynasty has used Tianjin's local white jade grape raw materials and its own brandy production process to produce barrels of mellow wines with dynastic style from fermentation, distillation to aging. In the Dynasty's aging workshop, the original brandy aged wine of every vintage since 1995 is stored.
5, Liu Jun: the dynasty started its second entrepreneurship, and it took 3 years to get out of the "new look"
In order to cooperate with the realization of the "14th Five-Year Plan" strategic goal of Dynasty Wine, the release of this new marketing strategy has received great attention from the industry. Liu Jun, general manager of Tianjin Dynasty Liquor Sales Co., Ltd., interpreted from "actively seeking to stabilize the basic plate" in 2019, to "cultivating internal skills under the 'black swan'" in 2020, and then to "establishing values and not being afraid of tough battles" in 2021, systematically sorting out the development of Dynasty Liquor in recent years.
After the strong foundation construction in 2019 and 2020, Dynasty achieved sales of about HK$180 million in the first half of 2021, an increase of 99.84% year-on-year; achieved gross profit of HK$67.78 million, an increase of 154.4% year-on-year, ranking first among domestic large-scale wine companies in terms of sales and gross profit growth rate.
In recent years, the China Liquor Industry Association has issued a call for a new drinking culture movement, advocating the establishment of a drinking scene of "light drinking, slow enjoyment" of casual wine, and building a bridge of communication with the younger generation of consumers. The new products of the "Yi Se" series released this time are the positive response of Dynasty Liquor to the call of the new drinking culture movement, which has been highly concerned by the on-site dealers. Liu Jun announced on the spot that Dynasty would take out 10,000 boxes of Yise dry red and Yise dry white to be put into ready-to-drink channels, convenience stores, and new retail channels for free, in order to leverage the market, and called on dealers with resources to actively register.