From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
author：Chain store treasure chests
Three months ago, the domestic sports brand Hongxing Erke became synonymous with domestic brands because of a donation. Products are in short supply, fans in the vibrato live broadcast room soared, offline stores sold out of stock, but three months after the boom, it seems that Hongxing Erke has returned to calm.
From Hongxing Erke, people have to think of another sports brand giant, that is, Li Ning. As a representative of the first generation of domestic sports brands, along with the fame of Li Ning himself, he once stood on the peak of the industry after the 2008 Beijing Olympic Games and became the first place of the undoubted domestic sports brands. However, after the highlight, it seems to be enchanted, from the outbreak of the inventory crisis, it began to decline continuously, and even once faced the risk of bankruptcy. Forcing Li Ning himself to re-emerge from the mountains and save the company, fortunately, after all, he is the founder, and a series of operations have pulled Li Ning back to the first-line brand and become the leader of the new generation of national tide sports brands. Today, I share a report that analyzes how Li Ning reshaped the charm of the Guochao brand from the peak to the trough from a financial point of view. Read the end of the article for the full content!
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
From the peak to the trough, in the rise, how Li Ning reshaped the charm of the national tide brand
I will not do a complete presentation
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