There is such a car brand, when it is good, it can be said that it leads the segment, but now it has slipped to the bottom, and only 1 car has been sold for two consecutive months, yes, it is the American car JEEP, a brand that people love and hate. Think of that year, JEEP swept the domestic market, is a must-see choice for many car friends, step by step to the present, there are market reasons but in the final analysis is still its own problem is greater.
This is indeed the case, 5 years ago THE JEEP domestic market can still sell 124,800 units, last year there were only more than 20,000 units left, look at the current trend, March 1, April 0, this year's results will not be high probability. The market is not welcomed, and there is no big move under it, so it is sung by many people, think of the launch of Renault, Acura, JEEP even if it is announced now that it believes it will not be surprised.
JeEP's dilemma, a large reason is that its products are not fragrant, low-end SUVs are suppressed by many domestic choices, and high-end models can not compete with other joint venture brands, with outstanding alternatives, who is still eyeing JEEP. We take the off-road SUV as an example, JEEP, which started with the image of a tough guy, has classic models such as Wranglers and Cherokees, and now the heat is replaced by the tank 300, the appearance is more in line with the aesthetics of the Chinese people, the key hard core strength is good, the off-road ability is strong enough and the comfort, sense of technology, and quality of daily urban driving are guaranteed.
Key products have not been introduced into domestic production, and the replacement speed of new products has not been able to grasp the opportunity, especially new energy models, JEEP seems to be tired. The same is the American car, Ford has significantly accelerated in the past two years, not only updating the fuel vehicle on a large scale, but also making a big fuss in the field of pure electric vehicles, and the effect achieved is very good. In contrast, JEEP's slow movement is naturally at a disadvantage in this game, and the gap cannot be bridged by launching one or two cars.
In addition, JEEP's brand image has been destroyed by itself almost, the early years can rise, relying on the advertising effect, but did not grasp the quality of the off, burning oil, especially the gearbox problem frequently, was sent to 315 by riders, the image plummeted. In such a fiercely competitive environment, brand image means appeal, jeep has also made efforts, but the results are still not much effect.
April sales of zero, this extreme situation also has the reason for supply chain shortages, but the impact is very large, all in all, the current situation is not a good thing for JEEP, and whether there can be follow-up improvement needs to continue to be paid attention to. Do you think the AMERICAN CAR JEEP can persist until the end of this year?