The high price of oil has made many private consumers begin to consider fuel consumption and use costs when buying cars, and plug-in hybrid models have begun to become popular in the market. According to traffic insurance data, BYD has ranked among the top of the sales list with the excellent performance of plug-in hybrid models, from January to March this year, the total number of compulsory traffic insurance of Qin PLUS DM-i was 38817 vehicles, surpassing Geely's star model Xingrui, which had a total of 26617 traffic insurance in the first three months. In the SUV market, the total number of compulsory traffic insurance in the first three months of Song PLUS DM-i was 41,358 vehicles, and the Geely Xingyue L was 24,950 vehicles. It can be seen from the sales volume that many consumers have taken the initiative to choose plug-in hybrid models.
Watching BYD rely on plug-in hybrid models to gain a lot of gains, Geely also accelerated the pace of the launch of plug-in hybrid models, on April 26, Emgrand L Thor Hi · X is officially listed, the price after subsidies is 129,800 to 145,800 yuan, compared with the 93,900 yuan of Emgrand L, the price threshold of Emgrand plug-in hybrid models has increased by 35,900 yuan, for a family car of 100,000 yuan, this range is not small. From the perspective of product positioning and pricing, Emgrand L plug-in hybrid has regarded the BYD destroyer 05 and Qin PLUS DM-i as its direct competitors.
Emgrand L is Geely's new model in the 100,000 yuan compact car market, used to replace the previous Emgrand GL, from the sales point of view, it has performed generally after listing, and the total number of compulsory traffic insurance in the first 3 this year is only 5907. The newly listed Emgrand L plug-in hybrid model is not much different from the Emgrand L in terms of appearance, but it is adjusted in the details to highlight its identity as a plug-in hybrid model. In terms of body size, the length, width and height of the Emgrand L plug-in hybrid are 4735mm, 1815mm and 1495mm, and the wheelbase is 2700mm; compared with the 4780mm, 1837mm, 1495mm and 2718mm of the BYD Destroyer 05; the Emgrand L plug-in hybrid is slightly inferior in size.
In terms of power system, Emgrand L plug-in hybrid adopts a combination of 1.5T engine + electric motor, the maximum power of the engine is 133kw, the maximum torque is 290Nm, the maximum power of the motor is 100kw, the maximum torque is 320Nm, matching the 3-speed DHT gearbox, and the pure electric mileage of the vehicle is 100 kilometers. BYD Destroyer 05 adopts a combination of 1.5L naturally aspirated engine + electric motor, the maximum power of the engine is 81kw, the maximum torque is 135Nm, and in terms of electric motors, the maximum power and torque of the 55 km endurance model are 132kw and 316Nm, and the 120 km endurance model is 145kw and 325Nm; matching the E-CVT transmission. In terms of fuel economy, the minimum state of charge fuel consumption of the Emgrand L plug-in hybrid and destroyer 05 is 3.8L per 100 km. In terms of chassis structure, both models use front McPherson-style independent and rear-torque beam non-independent suspension.
The Launch of the Dorsett L plug-in hybrid provides a total of three models, the entry-level model is 129,800 yuan net, its configuration level is average, the main configurations that can be provided include main / passenger seat airbags, front side airbags, tire pressure display, ESP body stability control system, reversing image / reversing radar, constant speed cruise, electric sunroof, keyless entry, multi-function steering wheel, full LCD instrument panel, Internet of Vehicles, automatic on LED headlights, exterior mirror electric adjustment / heating, automatic air conditioning, automatic air conditioning Rear seat air outlet, etc. Compared with the 119,800 yuan destroyer 05 55KM comfort type, the advantage of the Emgrand L plug-in hybrid is that it can provide a sunroof and a full LCD dashboard and a pure electric mileage of 45KM, and the advantage of the destroyer 05 is that there are more head airbags, battery preheating, Bluetooth keys, etc. Because the destroyer 05 price threshold is 10,000 yuan lower, kittens think that its cost performance is higher. If you choose the 129,800 yuan destroyer 05 55KM luxury type, it has more 360-degree panoramic images, electric sunroof, front parking radar, full LCD dashboard, main driver's seat electric adjustment, exterior mirror electric folding on the basis of comfort.
The 135,800 yuan Emgrand L plug-in hybrid xun version is 6,000 yuan higher than the net price, and the configuration is more than the front/rear head airbag, the induction trunk, the main driver's seat electric adjustment, the on-board air purifier, the rear armrest, etc.; it has not improved in the intelligent safety configuration. Compared with the 135,800 yuan destroyer 05 55KM Premium, the advantage of Emgrand L plug-in hybrid is more induction trunk, rear handrail, on-board air purifier, etc., the advantage of the destroyer 05 is more parallel assist, lane departure warning system, lane keeping assistance system, road traffic sign recognition, active braking, 360-degree panoramic image, reversing side warning system, full-speed adaptive cruise, battery preheating, built-in driving recorder, passenger seat electric adjustment, adaptive proximity headlights, adaptive proximity and light headlights, Air conditioning partition control, external rearview mirror electric folding, etc.; in terms of cost performance, the advantage of the destroyer 05 is very obvious, and the advantage of emgrand L plug-in hybrid is the long range of pure electricity.
The 145,800 yuan Emgrand L plug-in hybrid Rui is 10,000 yuan higher than the xun price, and the configuration has more lane departure warning system, lane keeping assistance system, road traffic sign recognition, active braking, 360-degree panoramic image, full-speed adaptive cruise, front seat heating, adaptive far and near light headlights, 72-color interior environment mood lights, exterior mirror electric folding, etc.; it is worth it to get the above configuration with 10,000 yuan. In BYD, the price is close to it is the 151,800 yuan Qin PLUS DM-I 120KM flagship version, the latter's advantages are more parallel assist, reversing side warning system, front parking radar, built-in driving recorder, mobile phone wireless charging, air conditioning partition control, etc. and pure electric mileage of 20 kilometers, Emgrand L plug-in hybrid advantage is more than the car air purifier, front seat heating, induction trunk and so on.
Kitten heart blue view
From the perspective of product positioning, the main benchmark models of the Emgrand L plug-in hybrid model are bydir destroyer 05 and Qin PLUS DM-i, unlike the destroyer 05, which provides two pure electric mileage models, the Emgrand L plug-in hybrid only provides one range model, and its 100 km pure electric endurance is between BYD's 55 km and 120 km. From the perspective of daily use, because plug-in hybrid models can use electricity or oil, consumers will not pursue long battery life too much, for most people's urban commuting, 55 km pure electric endurance is completely enough, if it is a long-distance trip, 55 km endurance and 100 km endurance, the impact on fuel economy is not large.
From the perspective of product strength, compared with the destroyer 05 low-end model pure electric mileage is longer is the advantage of Emgrand L plug-in hybrid, and the advantage of destroyer 05 is that the price threshold is lower, the cost performance is higher, and BYD's overall sales and ownership in the plug-in hybrid market are larger. Looking forward to the future market trend of Emgrand L plug-in hybrid models, Kitten believes that if it can be lower in price and higher in the configuration of low-end models, it will help to increase sales, and under the current price conditions, its future monthly sales will be about 3,000 vehicles.